Majors

Neiman Marcus’ Fantasy Gifts Are as Extravagant as Ever

MajorsNov 03, 2021

Neiman Marcus’ Fantasy Gifts Are as Extravagant as Ever

Plus, a look at what the luxury retailer has in store for the holiday season.

20211103_Neiman Marcus diamond header.jpg
One of the “fantasy gifts” in Neiman Marcus’ holiday catalog is the “Mughal Heart Diamond,” weighing in at 30.86 carats with a price tag of $6.1 million.
Dallas—Neiman Marcus’ annual holiday catalog is here.

The release of the 2021 Christmas Book is part of the company’s new holiday campaign, “Celebrate Big, Love Even Bigger.”

The campaign’s theme is “empower[ing] customers to smile big, laugh big, give big—and love even bigger.”

The luxury retailer will have style advisors available to help shoppers find the perfect gift via in-store consultations, video calls, emails, texts, or direct messages.

The company is channeling Santa’s Workshop for its “In-Store Gift Suites,” letting guests create and customize gift boxes, filled with items from anywhere in the store.

In addition, Santa Claus will be stopping by for in-person visits in select stores, and also offering virtual one-on-one visits.

Neiman Marcus’ holiday campaign video, directed by Anais La Rocca and produced by The Mill, tells the story of love and togetherness during the holidays.

The video features dancers Alison Ingelstrom and Andre Malcolm, and a rendition of “It Had to Be You” by singer and songwriter Rachel Norman and an accompanying jazz orchestra.

The song will be available on platforms such as iTunes, Apple Music, and YouTube Music, and will be featured on Neiman Marcus’ Spotify holiday playlists.

Its holiday campaign will be shared via multimedia, print and digital advertising, in-store visuals and events, social media, and native content.

“From our assortment of extraordinary gifts—including legendary Fantasy Gifts—to our in-store gifting lounges and experiences, we’re prepared to help our customers make this one of the most special holidays as we return to celebrating in person again with our families and friends,” said Lana Todorovich, president and chief merchandising officer of Neiman Marcus, in a press release about its new campaign.

Neiman Marcus’ famous catalog was first published in 1926 as a 16-page booklet, intended as a Christmas card to its best customers.

Now in its 95th edition, the luxury retailer’s catalog has since evolved to more than 200 pages.

It’s best known for its over-the-top “fantasy gifts,” first introduced 60 years ago, and this year is no different.

This year’s gifts “were curated with a focus on celebrating family, traditions, togetherness, and a desire to shift toward a more sustainable lifestyle,” said Neiman Marcus.

Here are some examples of its one-of-a-kind extravagant offerings.

The ‘Mughal Heart Diamond’

20211103_1 The Mughal Heart Diamond.jpg
The “Mughal Heart Diamond” is a 30.86-carat heart-shaped diamond, set platinum ring by Harry Winston ($6.1 million).

One of the catalog’s most expensive gifts is the one-of-a-kind “Mughal Heart Diamond,” weighing in at 30.86 carats.

The heart-shaped Type IIa, D color, internally flawless diamond is mounted in a Harry Winston platinum ring.

As an added bonus, the lucky recipient can name the stone and the Gemological Institute of America will issue a monograph to make it official.

With the purchase of this gift, a donation of $300,000 will go to the Heart of Neiman Marcus Foundation.

There are several other jewelry brands featured in the holiday catalog, including Oscar Heyman, David Yurman, Anita Ko, Suzanne Kalan, and Jennifer Meyer.

Vista Alegre Personalized Dinnerware and a Trip to Portugal

20211103_2 Vista Alegre.jpg
Porcelain company Vista Alegre, founded in 1824, employs master artisans to hand-paint many of its products.

This $80,000 one-of-a-kind gift sends the recipient and one guest on a trip to Portugal to take in the country’s history, architecture, and natural beauty.

Guests receive accommodations at two luxury hotels, three nights at the Montebelo Lisbon Downtown Apartments, and three nights at the Montebelo Vista Alegre Ílhavo Hotel.

A professional photographer will tag along to capture the trip’s special moments.

Activities include a private tour of the porcelain factory, sightseeing trips to national monuments, a helicopter ride over the coastal Arrábida region, lunch on a private yacht, and more.

While there, guests will design a bespoke fine porcelain place setting for 12.

Founded in 1824, Vista Alegre is best known for its decorative porcelain, with many hand-painted by master artisans.

A donation of $10,000 will be made to The Heart of Neiman Marcus Foundation.

The “Little People, Big Dreams” London Adventure

20211103_3 Little People Big Dreams.jpg
Maria Isabel Sánchez Vegara, the author behind the kid-friendly biography series “Little People, Big Dreams,” will write a custom story for one gift recipient.

A perfect present for avid readers, this gift gives recipients the opportunity to work alongside Maria Isabel Sánchez Vegara, the author behind the kid-friendly biography series “Little People, Big Dreams,” and a group of illustrators in London.

The team will sit down for lunch and co-write a story about a special family member that’s a source of inspiration.

The story will be turned into 25 copies of a special personalized edition of the series. The gift also includes the series’ complete library of more than 50 books.

The experience, which does not include travel and accommodations, will cost $35,000. There is only one available.

 Related stories will be right here … 

A Hummer, But Green

20211103_4 Electric Hummer.jpg
The Barrett-Jackson Hummer Electric Vehicle Edition 1 ($285,000) is one of Neiman Marcus’ more eco-friendly gifts.

The world’s first fully electric Hummer is billed as one of the retailer’s sustainability focused “fantasy gifts.”

The Barrett-Jackson Hummer EV Edition 1 was created with the help of automotive expert Craig Jackson, the chairman and CEO of collector car auction company Barrett-Jackson.

The special edition includes two-tone handcrafted leather seats, anodized metal accents, a bespoke steering wheel, a white exterior, and transparent sky panels.

An electric charging station will be installed in the recipient’s home and they will also receive guaranteed priority parking with a charging station at their chosen Neiman Marcus store.

The gift also includes VIP access for two to the owner’s skybox at the 2022 Barrett-Jackson Scottsdale Auction in January and the opportunity to “drop the gavel” on the auction block.

This experience retails for $285,000, with a $10,000 donation going to The Heart of Neiman Marcus Foundation.

Wardrobe Makeover

20211103_5 Sustainable Wardrobe.jpg
This gift, also focused on sustainability, includes a $100,000 shopping spree and access to vintage pieces from the Fashionphile consignment boutique.

Another sustainability focused gift is a three-part shopping experience, built to showcase fashion’s circular economy.

With the help of experts from Fashionphile, a high-end consignment boutique in New York City, the recipient will look through their closets for items to sell to the store.

Next, Neiman Marcus Fashion and Lifestyle Director Lisa Aiken will accompany the recipient on a $100,000 shopping spree to a Neiman Marcus store of their choosing.

Then, they’ll head to Fashionphile headquarters to meet Founder and President Sarah Davis, who will give them an all-access pass and help them choose five vintage pieces to borrow and swap out anytime for the next 12 months.

The experience, which also includes a bespoke Neiman Marcus handcrafted acrylic 48” x 28” trunk, will cost $345,000.

A donation of $10,000 will be made to The Ellen MacArthur Foundation.

Celebrate in 1920s Style

20211103_6 Party Planner.jpg
Expert party planner Bronson van Wyck will throw a 1920s-themed party for 20 guests as part of this extravagant gift.

This catalog has several experience-based gifts, including a 1920s throwback party.

Expert party planner Bronson Van Wyck will organize a party for 20 guests at the legendary Apollo Theater in Harlem.

Guests will receive signed copies of Bronson’s book “Born to Party, Forced to Work.”

The recipient will see their name in lights on the marquee, in addition to music, cocktails, and a dining experience prepared by a Michelin-starred chef. There will be a live band on the famous Apollo stage and a DJ for the afterparty.

This gift will cost $395,000, with a donation of $50,000 going to the Apollo Theater Foundation.

A Winter Ski Wonderland

20211103_7 Ski Wonderland.jpg
Olympic skier Lindsey Vonn will guide a group of six on the slopes as part of this $235,000 gift.

This recipient of this gift will hit the slopes with an Olympic champion.

Lindsey Vonn will ski with a group of six as part of this holiday gift.

Guests will stay at Caldera House, a premier luxury hotel in Jackson Hole, Wyoming, with amenities like a home theater, fire pit, dedicated concierge and ski valet.

Designer ski wear for all will be provided by Neiman Marcus as well as a private ski boot fitting and equipment setup by the experts at the Mudroom pro shop, Caldera House’s on-site ski shop. A pair of Lindsey Vonn’s signature YNIQ ski goggles will also be included.

This ski trip of a lifetime will cost $235,000, with $10,000 going to The Lindsey Vonn Foundation.

For more information about the retailer’s holiday offerings, visit the Neiman Marcus website.

The Latest

Future Fortune sapphire ring
TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out

The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.

David Ettinger
IndependentsMar 28, 2024
David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

Jewelers of America logo
IndependentsMar 28, 2024
JA to Host Series of Learning Workshops

The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Jaeger-LeCoultre Madison Avenue NYC store
WatchesMar 28, 2024
Peek Inside Jaeger-LeCoultre’s Revamped NYC Flagship

The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.

Weekly QuizMar 28, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Kendra Scott lab-grown diamond jewelry
CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry

The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.

Instappraise logo NAJA logo
Events & AwardsMar 25, 2024
NAJA, Instappraise Offering Scholarships for Aspiring Jewelry Appraisers

One is reserved for a NAJA member, the other for a non-member.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Nakard pyrite earrings
CollectionsMar 22, 2024
Piece of the Week: Nakard’s Pyrite Earrings

The trendy, metallic earrings wink at classic spring colors.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

Helen McCluskey
MajorsMar 21, 2024
Signet Jewelers Names New Board Chair

Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.

Julia Roberts wearing a Chopard necklace
CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry Collection

“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy