Columnists

The Smart Lab: How To Take Advantage of ‘Google My Business’

ColumnistsApr 05, 2022

The Smart Lab: How To Take Advantage of ‘Google My Business’

Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
A “Google My Business” profile is a must-have for your jewelry store’s marketing plan. It’s one of the most effective ways to ensure your jewelry store is visible in your community and seen by your customers.  
 
With a Google My Business profile you can provide store hours, photos, location, types of jewelry and services you offer, customer reviews, links to your social media channels, answers to common jewelry questions and more. Google wants you to include as much information as possible.  
 
Once you have a profile, your jewelry store can start showing up in Google’s search results, maps, and more. 
 
Your profile is seen across all Google’s services and the best part is, it’s free.
 
Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you just sell online, then you can’t create one.  
 
It’s the one big advantage independent jewelers have over larger, online-only jewelry sellers; use it.
 
Here are four ways you can maximize your Google My Business profile and generate more business in 2022.
 
1. Interact with jewelry consumers.
Your Google My Business profile gives you an opportunity to interact online with people who are looking for an engagement ring or other jewelry.  
 
Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews.  Google allows you to do all this and more.  
 
There are many interactive features that can help you to become the trusted, jewelry expert in your area.  
 
Always focus on what your audience’s needs are and take advantage of every community-building feature Google offers.
 
2. Showcase your jewelry business.
When customers are searching online for an engagement ring or jewelry gift, you are what people can see. Most people won’t be aware of you and have never visited your store.  
 
The first impression you’ll make is when your Google My Business profile pops up in search results or on Google Maps. 
 
Photos become your best marketing tool so it’s important to show both the outside and inside of your store, as well as a good view of the jewelry styles and collections you offer. Photos of you and your staff are also a great way to put a face on your business, as people like to do business with friends.   
 
The bottom line is, the more information you provide a potential customer, the more chances you have to win them over.
 
 Related stories will be right here … 
 
3. Learn more about your audience.
The Google My Business dashboard is a gold mine of information. You can gain insights about your audience and how your jewelry business is performing within the Google search results.  
 
In the analytics area of the platform, you can see what keywords people are searching for to find your store and how they discovered you.  
 
Google also shows you a breakdown of the actions taken on your business listing and which photos were viewed most in your profile.  
 
With the right type of UTM tagging, you can track clicks from your Google My Business profile to your website and quantify how much traffic it’s driving and how many resulting sales you’ve made.
 
4. Optimize your profile for local SEO.
Google My Business was created by Google specifically for local SEO. Its sole purpose is to help people in their city or town find local businesses that serve their needs. Obviously, if someone is located in a different area that’s not close by, then you won’t be seen. 
 
When someone searches for a specific keyword or service in their area, Google wants to show the best choice possible among all the businesses that are registered with it. If your listing is relevant, then Google is more likely to promote you. 
 
As Google helps more searchers find what they’re looking for, Google is rewarded with repeat loyalty, and you’re rewarded with a new visitor to your website or store. Google’s search results become a self-fulfilling prophecy. 
 
Local SEO should always be a core part of your marketing strategy, if it isn’t already.
Ultimately, what you do with Google My Business is up to you. It truly is the one area where the more time and effort you put into it, the more your jewelry business will get out of it. 
 
When creating your digital marketing plan remember that if you’re not seen online, then you simply don’t exist, especially to younger customers who have never set foot inside a jewelry store.
 
With so many benefits of a Google My Business profile, what are you waiting for? Start now.  
 
It’s best to begin with a simple profile and grow from there. Don’t get caught up with making it perfect.  It’s more important to create a digital presence in Google first to get ranked and be seen.  
 
When you start getting new leads and sales coming in, it will encourage you to do more. Remember, success is the best motivator of all.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Jade Ruzzo Tennessee Drop Earrings
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop Earrings

Heidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.

Rough emerald mined by Gemfields
SourcingFeb 21, 2025
Zambia Lifts 15% Export Duty on Gemstones, Metals

The reversal comes less than two months after the Zambian government reinstated the tax in an effort to bring in more money.

Jeffrey Cohen, Steven Lagos, Michael Benavente, Monica Elias
MajorsFeb 21, 2025
24 Karat Club of New York Names New President

The organization also announced its newly elected officers and directors.

Header Image.jpg
Brought to you by
Get Ready for the JA New York Spring Show

This year will feature a new MJSA Showcase and partnership with Piazza Italia.

A polished diamond in tweezers
SourcingFeb 20, 2025
Anglo Writes Down Value of De Beers by $2.9B

As anticipated, Anglo took another impairment charge on the diamond miner and marketer, which saw revenue sink 23 percent in 2024.

Weekly QuizFeb 21, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The 2.33-carat fancy red “Winston Red” diamond
SourcingFeb 20, 2025
Harry Winston’s Son Donates Fancy Red Diamond to the Smithsonian

Ronald Winston is giving the 2.33-carat “Winston Red” to the Smithsonian, 67 years after his father donated the Hope Diamond.

Kirit Bhansali
SourcingFeb 20, 2025
GJEPC Names New Chairman, Vice Chairman

Kirit Bhansali, a partner in Smital Gems and chairman of India Jewellery Park, will take on the role of chairman.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Alisha Cornett, Nic Faini, Eric Stevens, Seth Shipley
IndependentsFeb 20, 2025
IJO Elects 4 New Board Members

Alisha Cornett, Nic Faini, Eric Stevens, and Seth Shipley have joined the organization’s board of directors for a three-year term.

Brink’s Truck
CrimeFeb 19, 2025
Brink’s to Pay $42M After Admitting to Illegally Transporting Money

The company has to pay the Justice Department and FinCEN for violating the Bank Secrecy Act, the U.S.’s main anti-money laundering law.

The Finsch diamond mine in South Africa
SourcingFeb 19, 2025
Diamond Mining Company CEO Steps Down Amid Sales Slump, Layoffs

Petra Diamonds Ltd. CEO Richard Duffy resigned as the diamond miner reported a 30 percent drop in sales to start its fiscal year.

Cartier LAX Storefront
MajorsFeb 19, 2025
Cartier Opens New Store Inside LAX

The boutique is the French luxury brand’s first airport store on the West Coast.

Swarovski NYC flagship Ariana Grande collab
CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande Collab

The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.

Stock image of loose polished diamonds
Policies & IssuesFeb 18, 2025
New Customs Requirements for Diamond Imports: What We Know

Beginning in April, companies importing diamonds into the United States will have to list the country in which the diamonds were mined.

 Fabergé Animals
AuctionsFeb 18, 2025
A Menagerie of Fabergé Coming to Sotheby’s

Around 30 whimsical Fabergé animal carvings will go up for auction at Sotheby’s Geneva in May.

Celine Assimon, departing CEO of De Beers Jewellers
SourcingFeb 18, 2025
Celine Assimon Stepping Down as CEO of De Beers Jewellers

Assimon will be leaving at the end of February after nearly five years with De Beers.

Tabayer Men’s Oera Collection Selections
CollectionsFeb 18, 2025
Tabayer Debuts Its First Men’s Jewelry Selections

Designs from the brand’s “Oera” collection have been reimagined with modern masculinity in mind.

Navneet montana sapphire
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana Sapphires

The wholesale collection features material from the Rock Creek mine in a variety of colors.

Theresa Caputo &LIVY jewelry
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ Star

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Lorraine West Diamond Open Heart Ring
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ Ring

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Surveillance image of Macy’s jewelry thief
CrimeFeb 13, 2025
Macy’s Employee Foils $1.5M Jewelry Theft

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Namdia rough diamonds
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Spectrum and Cutting Edge Buyer’s Choice awards
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting Edge

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

Royal Chain models in 14-karat gold fashion links
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 Catalog

More than 400 new pieces are featured in the supplier’s latest catalog.

Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold
TrendsFeb 13, 2025
Amanda’s Style File: Hearts for Valentine’s Day

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

Jewelers Relief Fund logo
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

3 natural diamond engagement rings by Marrow Fine, Stephanie Gottlieb, Single Stone, and Sylvie Jewelry
TrendsFeb 12, 2025
5 Engagement Ring Trends Expected to Rule 2025

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy