The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

ColumnistsMar 16, 2022

The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at
If you drive, you’re likely one of the 130 million active monthly users who rely on Waze to get from point A to point B. Purchased by Google in 2013, Waze is the world’s largest community-based traffic and navigation app.

With Waze, drivers can easily report accidents, closed roads, and locations of police and emergency vehicles. Because all information comes from its own users, any incident that could affect a trip can be reported. Waze is extremely accurate, making it one of the most popular navigation tools in the world.

From a business standpoint, jewelers can help customers easily locate their store and drive additional sales by advertising on Waze.

Here are three reasons why you should consider it for your digital marketing strategy.

1. Extremely Accurate Geo-Targeting
With the combination of GPS coupled with crowd-sourced feedback, Waze is one of the most powerful ways to advertise at the local level. It’s easy to use and extremely accurate.

By targeting a radius around your jewelry store’s location, Waze can show your ads to anyone who’s traveling nearby.

The best part is, your ads will only be shown locally, meaning you’re not wasting money on people who are too far away; every person who sees your ad has the potential to walk into your jewelry store. This makes your online advertising dollars go further, as the audience is relevant so there’s almost zero waste. They’re nearby and ready to buy.

2. Multiple Advertising Opportunities
Waze has many types of advertising the savvy jewelry store owner can employ. Opportunities such as branded pins, nearby arrows, promoted search, and zero-speed takeovers are powerful ways to be seen. 

For example, when someone drives by your jewelry store, they’ll see a pin showing your location. If they’re curious and want to learn more, they can easily click the pin and get more information.

 Related stories will be right here … 

“Nearby arrows” are shown immediately when someone opens Waze, promoting businesses that are within the user’s location.

Promoted search ensures that your jewelry store shows up as a priority in the Waze search results, giving you prime real estate on the user’s phone screen.

“Zero-speed takeovers” are a unique twist on billboards and are  shown only when the user is fully stopped. Your jewelry store’s brand can be seen every time the person is waiting at a stop sign or red light. How impressive is that?

3. Easy Navigation Directions
One of the most powerful features of Waze is the ability for drivers to navigate easily to your jewelry store. If someone sees a pin or takeover ad and wants to know more, they can get turn-by-turn directions right to your door.

With Waze, it’s never been easier to drive foot traffic to your next sale, trunk show or any other events you’re hosting. Feel like having a flash sale today? Waze can make it happen. 

From a handful of users to now millions worldwide, people love Waze, and it shows. It’s no surprise the app has grown mostly through word-of-mouth.

Many jewelers and their staff use Waze as part of their daily commute, but not many jewelry stores advertise on it or know what Waze can do for their business. This is a huge opportunity.

With options starting at just a few dollars a day, any jeweler can easily afford to get started. Even if you’re not ready to advertise now, create a free Waze listing to claim your presence on the app, then grow from there. Learn how Waze works and observe how other stores in your city or town are using it.  

Give Waze a try and make it prominent part of your digital marketing budget. You’ll be pleasantly surprised just how many new customers it brings.

The Latest

AuctionsMar 21, 2023
Marlene Dietrich’s Van Cleef & Arpels Bracelet Going Up for Auction

Expected to earn up to $4.5 million, the “Jarretière” bracelet is the star of Christie’s “The Magnificent Jewels of Anne Eisenhower” sale.

Events & AwardsMar 21, 2023
ASJRA’s May Conference Examines ‘Iconic’ Jewelry Companies

Jewelry historians, authors, and experts will explore the works of Tiffany & Co., Oscar Heyman, Verdura, and more.

IndependentsMar 21, 2023
Borsheims Executive Jennifer Johnson Retires

Johnson joined the retailer in 1987, establishing its first human resources department.

Brought to you by
Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

Recorded WebinarsMar 20, 2023
Watch: Lab Grown Diamonds: What's Now? What's New? What's Next?

Supplier Spotlight Presented by IGI

Weekly QuizMar 17, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Events & AwardsMar 20, 2023
Gem Awards Shine Spotlight on Design, Dedication, and Family

The industry gathered to celebrate those who elevate the jewelry and watch industries.

CrimeMar 20, 2023
Jewelry Crime Reached Record Level in 2022, JSA Says

At JSA’s annual luncheon, President John J. Kennedy said the organization recorded more than 2,000 cases last year.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

CollectionsMar 20, 2023
A New Book on Chanel Is a High Jewelry Lover’s Dream

It highlights Gabrielle “Coco” Chanel’s lasting influence on modern design.

Recorded WebinarsMar 17, 2023
Watch: Lessons From Gems

Jewelers of America’s Amanda Gizzi explores the qualities and accomplishments that make this year’s Gem Award nominees shine.

Events & AwardsMar 17, 2023
JCK Industry Fund Announces Grant Recipients

Here’s what the nine chosen organizations plan to do with the funds.

TrendsMar 17, 2023
Piece of the Week: Anita Ko’s Award-Ready Earrings

The designer is nominated for a Gem Award for Jewelry Design.

FinancialsMar 16, 2023
Winter Weather, Declining Engagements Weigh on Signet’s Results

The jewelry giant’s full-year sales were essentially flat, brought down by fourth-quarter declines.

FinancialsMar 16, 2023
Brilliant Earth Took a Record Number of Orders in 2022

In its recent results, the company highlighted non-bridal jewelry sales and said its “inventory-light” showroom model may change.

Events & AwardsMar 16, 2023
Amanda’s Style File: Sparkling Gems

See 15 fabulous pieces from the 2023 Gem Award for Jewelry Design nominees: Anita Ko, Kirsty Stone, and Ron Anderson and David Rees.

WatchesMar 16, 2023
Citizen’s New Eco-Drive Watches Run for a Full Year

The new Cal. E365 movement doubles the running time of the current Eco-Drive models.

SourcingMar 15, 2023
Amid Uncertainties, India’s Diamond Industry Continues to Adjust

The mood among diamantaires is fairly optimistic despite the challenges brought about by sanctions and a cloudy economic outlook.

Lab-GrownMar 15, 2023
India’s Lab-Grown Diamond Industry Is Growing Up

The mood is bullish as more companies get into the business despite the dramatic drop in lab-grown diamond prices.

SourcingMar 15, 2023
Q&A: GJEPC Chairman Vipul Shah

Shah talks with National Jeweler about diamond demand, lab-grown, and why it’s difficult to make predictions about the U.S. market.

Policies & IssuesMar 15, 2023
When Diamonds Replenish the Earth

Hari Krishna Exports and the Dholakia Foundation’s “Mission 100 Sarovar” aims to create 100 lakes to help revive an area of Gujarat.

TechnologyMar 15, 2023
Sarine’s New Website Schools Consumers on Traceability

The educational resource will highlight the positive impact diamonds can make on their journey from mine to market.

SourcingMar 15, 2023
Canada’s Ekati Diamond Mine to Get a New Owner

Australian mining company Burgundy Diamond Mines announced plans to buy the mine in a deal valued at $136 million.

AuctionsMar 15, 2023
Antique Rings Discovered by Retirees Perform Well at Auction

A 17th-century gold seal ring and an 18th-century memento mori ring met or exceeded estimates at a recent Noonans auction.

Events & AwardsMar 15, 2023
JSA Announces Award Recipients

They will be recognized at the organization’s annual luncheon this weekend in New York City.

MajorsMar 14, 2023
Dutch Historian Discovers Medieval Jewels

The 1,000-year-old find is now on display in the Dutch National Museum of Antiquities.

Events & AwardsMar 14, 2023
GemGenève Is Gearing Up for Its Biggest Show Yet

More than 200 exhibitors are scheduled for the May 11-14 event.

SourcingMar 14, 2023
Bonas Group’s Jimmy Gove Joins Opsydia

Gove, who has more than a decade of experience in the diamond industry, is Opsydia’s new sales and marketing director.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy