Columnists

The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

ColumnistsMar 16, 2022

The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
If you drive, you’re likely one of the 130 million active monthly users who rely on Waze to get from point A to point B. Purchased by Google in 2013, Waze is the world’s largest community-based traffic and navigation app.

With Waze, drivers can easily report accidents, closed roads, and locations of police and emergency vehicles. Because all information comes from its own users, any incident that could affect a trip can be reported. Waze is extremely accurate, making it one of the most popular navigation tools in the world.

From a business standpoint, jewelers can help customers easily locate their store and drive additional sales by advertising on Waze.

Here are three reasons why you should consider it for your digital marketing strategy.

1. Extremely Accurate Geo-Targeting
With the combination of GPS coupled with crowd-sourced feedback, Waze is one of the most powerful ways to advertise at the local level. It’s easy to use and extremely accurate.

By targeting a radius around your jewelry store’s location, Waze can show your ads to anyone who’s traveling nearby.

The best part is, your ads will only be shown locally, meaning you’re not wasting money on people who are too far away; every person who sees your ad has the potential to walk into your jewelry store. This makes your online advertising dollars go further, as the audience is relevant so there’s almost zero waste. They’re nearby and ready to buy.

2. Multiple Advertising Opportunities
Waze has many types of advertising the savvy jewelry store owner can employ. Opportunities such as branded pins, nearby arrows, promoted search, and zero-speed takeovers are powerful ways to be seen. 

For example, when someone drives by your jewelry store, they’ll see a pin showing your location. If they’re curious and want to learn more, they can easily click the pin and get more information.

 Related stories will be right here … 

“Nearby arrows” are shown immediately when someone opens Waze, promoting businesses that are within the user’s location.

Promoted search ensures that your jewelry store shows up as a priority in the Waze search results, giving you prime real estate on the user’s phone screen.

“Zero-speed takeovers” are a unique twist on billboards and are  shown only when the user is fully stopped. Your jewelry store’s brand can be seen every time the person is waiting at a stop sign or red light. How impressive is that?

3. Easy Navigation Directions
One of the most powerful features of Waze is the ability for drivers to navigate easily to your jewelry store. If someone sees a pin or takeover ad and wants to know more, they can get turn-by-turn directions right to your door.

With Waze, it’s never been easier to drive foot traffic to your next sale, trunk show or any other events you’re hosting. Feel like having a flash sale today? Waze can make it happen. 

From a handful of users to now millions worldwide, people love Waze, and it shows. It’s no surprise the app has grown mostly through word-of-mouth.

Many jewelers and their staff use Waze as part of their daily commute, but not many jewelry stores advertise on it or know what Waze can do for their business. This is a huge opportunity.

With options starting at just a few dollars a day, any jeweler can easily afford to get started. Even if you’re not ready to advertise now, create a free Waze listing to claim your presence on the app, then grow from there. Learn how Waze works and observe how other stores in your city or town are using it.  

Give Waze a try and make it prominent part of your digital marketing budget. You’ll be pleasantly surprised just how many new customers it brings.

The Latest

1 Camilla Dietz Bergeron.jpg
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

The Mediterranean Blue diamond
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’s

A private American collector purchased the 10-carat fancy vivid blue diamond.

Jessica McCormack Fruit Salad Campaign Imagery
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for Summer

The designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Stock image of diamonds
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Weekly QuizMay 15, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Disability advocate Catarina Rivera, JVC ADA compliance guide, circle of hands wearing jewelry
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With Disabilities

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

Sekou Andrews
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at Converge

The event is also accepting poster submissions now through June 16.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Pope Francis
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ Ring

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

1998 Cosmograph Daytona, Ref.16516 Rolex
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s Sale

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

Jeweler Constance Polamalu at Bloomstone, a store that specializes in lab-grown diamonds
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

Surveillance footage Tiffany & Co. Seattle robbery
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

Jeff Corey, new chairperson of the board for the Jewelers Board of Trade
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

Foundrae Ingot Pendant
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical Metalsmiths

The donation was the result of the brand’s annual Earth Day Ingot event.

Eiseman Jewels ribbon cutting ceremony
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and Better

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

Diamond Council of America
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course Updates

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

Malyia McNaughton and Elyssa Jenkins-Pérez
MajorsMay 13, 2025
BIJC Launches New Education Fund

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

Harwell Godfrey Snake Giza Ring, Foundrae Mind, Body Soul Story Necklace, Tiffany & Co. Tiffany Titan By Pharrell Williams Bracelet
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past Decade

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

Lightbox’s Reminiscence Poet earrings in 14-karat white gold with lab-grown diamonds
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Stock image of shipping containers
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

2025 CASE Award Submission Graphic
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025

The deadline to submit is June 16.

Lugano Diamonds store in Greenwich, Connecticut
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal Investigation

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Coeur Percé Scapular Necklace and Love Baby Locket
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s Day

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

Gemfields emeralds
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in Zambia

The miner announced plans to recommence open-pit mining at Kagem.

Stock image of a man’s hands in handcuffs
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

2025 Met Gala jewelry
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry Moments

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy