ColumnistsMar 08, 2022
On Data: 2021 Ended on a High Note, But ...ColumnistsMar 16, 2022
The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze
It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
If you drive, you’re likely one of the 130 million active monthly users who rely on Waze to get from point A to point B. Purchased by Google in 2013, Waze is the world’s largest community-based traffic and navigation app.
With Waze, drivers can easily report accidents, closed roads, and locations of police and emergency vehicles. Because all information comes from its own users, any incident that could affect a trip can be reported. Waze is extremely accurate, making it one of the most popular navigation tools in the world.
From a business standpoint, jewelers can help customers easily locate their store and drive additional sales by advertising on Waze.
Here are three reasons why you should consider it for your digital marketing strategy.
1. Extremely Accurate Geo-Targeting
With the combination of GPS coupled with crowd-sourced feedback, Waze is one of the most powerful ways to advertise at the local level. It’s easy to use and extremely accurate.
By targeting a radius around your jewelry store’s location, Waze can show your ads to anyone who’s traveling nearby.
The best part is, your ads will only be shown locally, meaning you’re not wasting money on people who are too far away; every person who sees your ad has the potential to walk into your jewelry store. This makes your online advertising dollars go further, as the audience is relevant so there’s almost zero waste. They’re nearby and ready to buy.
2. Multiple Advertising Opportunities
Waze has many types of advertising the savvy jewelry store owner can employ. Opportunities such as branded pins, nearby arrows, promoted search, and zero-speed takeovers are powerful ways to be seen.
For example, when someone drives by your jewelry store, they’ll see a pin showing your location. If they’re curious and want to learn more, they can easily click the pin and get more information.
Related stories will be right here …
With Waze, drivers can easily report accidents, closed roads, and locations of police and emergency vehicles. Because all information comes from its own users, any incident that could affect a trip can be reported. Waze is extremely accurate, making it one of the most popular navigation tools in the world.
From a business standpoint, jewelers can help customers easily locate their store and drive additional sales by advertising on Waze.
Here are three reasons why you should consider it for your digital marketing strategy.
1. Extremely Accurate Geo-Targeting
With the combination of GPS coupled with crowd-sourced feedback, Waze is one of the most powerful ways to advertise at the local level. It’s easy to use and extremely accurate.
By targeting a radius around your jewelry store’s location, Waze can show your ads to anyone who’s traveling nearby.
The best part is, your ads will only be shown locally, meaning you’re not wasting money on people who are too far away; every person who sees your ad has the potential to walk into your jewelry store. This makes your online advertising dollars go further, as the audience is relevant so there’s almost zero waste. They’re nearby and ready to buy.
2. Multiple Advertising Opportunities
Waze has many types of advertising the savvy jewelry store owner can employ. Opportunities such as branded pins, nearby arrows, promoted search, and zero-speed takeovers are powerful ways to be seen.
For example, when someone drives by your jewelry store, they’ll see a pin showing your location. If they’re curious and want to learn more, they can easily click the pin and get more information.
“Nearby arrows” are shown immediately when someone opens Waze, promoting businesses that are within the user’s location.
Promoted search ensures that your jewelry store shows up as a priority in the Waze search results, giving you prime real estate on the user’s phone screen.
“Zero-speed takeovers” are a unique twist on billboards and are shown only when the user is fully stopped. Your jewelry store’s brand can be seen every time the person is waiting at a stop sign or red light. How impressive is that?
3. Easy Navigation Directions
One of the most powerful features of Waze is the ability for drivers to navigate easily to your jewelry store. If someone sees a pin or takeover ad and wants to know more, they can get turn-by-turn directions right to your door.
With Waze, it’s never been easier to drive foot traffic to your next sale, trunk show or any other events you’re hosting. Feel like having a flash sale today? Waze can make it happen.
From a handful of users to now millions worldwide, people love Waze, and it shows. It’s no surprise the app has grown mostly through word-of-mouth.
Many jewelers and their staff use Waze as part of their daily commute, but not many jewelry stores advertise on it or know what Waze can do for their business. This is a huge opportunity.
With options starting at just a few dollars a day, any jeweler can easily afford to get started. Even if you’re not ready to advertise now, create a free Waze listing to claim your presence on the app, then grow from there. Learn how Waze works and observe how other stores in your city or town are using it.
Give Waze a try and make it prominent part of your digital marketing budget. You’ll be pleasantly surprised just how many new customers it brings.
Editors' Picks
Sponsored by
More on Columnists
The Latest
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
