Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
3 Reasons Boutique Brands Are a Retailer’s Secret Weapon
Increase profit margins, expand your assortment and attract new customers with boutique brands from Windsor Jewelers, Inc.

Brought To You By Windsor Jewelers, Inc.
With the mounting challenges in today’s retail marketplace, it is important to stay relevant, keep your
merchandise fresh and think outside the box. The market is competitive, and consumers are more savvy
and demanding than ever. We understand it may feel like an insurmountable task to provide unique, fine
quality jewelry at great value. That’s why we’re here to share an opportunity to ensure your ongoing success:
boutique brands.
As specialists in acquiring entire collections from fine jewelry brands - Henry Dunay, Bulgari, and more -
Windsor Jewelers, Inc. is uniquely positioned to offer you exclusive access to the finest boutique brands at
the best possible prices. Here are three advantages of adding boutique brands to your store.

Advantageous Prices
information has grown tenfold. Buyers are increasingly more educated and savvy, making it ever
more important to offer fine quality goods at competitive prices.
As America’s top wholesale supplier, Windsor has the ability to purchase entire collections and
brands at unbeatable prices. Many of these will be shopworn pieces or “brand new old stock” priced
in line with estate jewelry, offering full designer collections at values not seen elsewhere.
This trade secret allows retailers to make higher margins, remain under the manufacturer's
suggested retail price, and offer unbeatable value to deal hunters and brand seekers alike.
Large Assortments
unavailable in the estate market. This unique opportunity means entire caselines can be filled with a
variety of price points from a single designer, available only at your store.
Furthermore, this advantageous pricing allows retailers to invest less capital into larger assortments
than a traditional designer’s minimum opening order. Windsor provides high end photography,
branded materials, and complimentary marketing consultations for a successful and exclusive
launch in your market.

Unique Merchandise
Ranging from never-worn vintage to shopworn contemporary, the merchandise is typically in
like-new condition, and may never be available again creating a sense of urgency for your
customers.
For example, our newest RCM Gioielli acquisition features never worn, 1980s and 1990s pieces
directly from the vault. This cult-favorite features bold gold and colored gemstones from the master
Italian goldsmiths behind some of the most celebrated European brands.
Alternatively, our Maria Canale collection features contemporary jewels with feminine details from
the award-winning former Tiffany & Co. designer. In the interest of discretion, we invite you to
contact us to learn more about the current selection of unique brands – some of which represent
once-in-a-lifetime opportunities.
Adding an assortment of boutique brands from Windsor Jewelers, Inc. to your store will not only boost your
bottom line, it will also refresh and expand your assortment, and in doing so engage and educate your
clientele. Above all, Windsor will serve as your trusted strategic partner in this highly coveted area of the
business, offering a team of dedicated experts to provide top tier customer service, curated assortments,
and marketing support tailored to the needs of your store, and your clientele.
Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact us today at 212-262-0500 or
sales@windsorjewelers.com to add a boutique brand to your store.
The Latest

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.


Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Participants who attend any three Rings of Strength events will be awarded a special medal.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.