Editors

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

EditorsFeb 10, 2022

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

20220209_AGTA-GemFair.jpg
The AGTA Tucson GemFair 2022 wrapped up Sunday, Feb. 6 after a lot of excitement.
Tucson has returned.

The desert city’s annual slate of gem shows took place last week, although they were not without their challenges—plenty of buyers and exhibitors alike, especially international, weren’t able to make it.

But those who were able to travel there were met with a lot of excitement and buzz around the return of the shows.

While I was disappointed the education sessions at AGTA GemFair were canceled and the AGA’s annual gemological conference was rescheduled, it gave me plenty of time to walk around the various Tucson shows and talk to exhibitors.

Here are a few of the insights I picked up from conversations and my own observations.

20220209_Yogo-Parle.jpg
Yogo sapphires as seen at the Parle Gems booth at AGTA GemFair

Attendees Came to Buy
At the various loose stone shows, I posed the same question to exhibitors: How is it going?

Most of them had the same answer—it had been a great show.

Some mentioned the holiday season into January had gone so well they were already feeling good, while a few others said within the first few days of the show, they were already up over 2020.

A GJX exhibitor noted something interesting that seemed representative of what I’d heard elsewhere—rather than looking at what an exhibitor had to offer, taking notes, and walking away to explore more options before returning, more buyers were committing to goods immediately this year.

All in all, it seemed that though there might not have been as many buyers present, those that were there were ready to spend, a theme I believe will resonate among many of the industry’s trade shows.

And the Color of the Year Is …
Much like 2020, I’d like to call 2022 the year of … teal. 

When chatting about what buyers were looking for in Tucson, exhibitors mentioned teal more than a handful of times. It’s great news for Montana sapphires—there’s a lot of opportunity ahead of them. 

Likewise for spinel, particularly the gray colors.  

There were also a few mentions of the popularity of morganite at the shows as well as soft- or minty-green garnets or beryl, which made me wonder—was the prediction I heard in 2020 about the return of pastels coming to fruition? 

After a few years of vibrant, saturated pops of color being on top, it would be an interesting change. 

Other notable mentions: Opals were popular across the board, with one exhibitor mentioning they couldn’t seem to keep enough opal doublets in stock for designer demand.

One gemstone cutter at the Pueblo show said he had showed up with quite a few sphene stones and, yet, had only one left when I visited on Wednesday.

Sapphires, zircons, and garnets also got many mentions, but before I end up just listing all the gemstones, I can summarize this section with an apt observation from a GemFair dealer—people were buying whatever they could get their hands on that they thought they could sell for a profit.

Supply is limited after the last two years, after all, and so many buyers were snapping up what they could when they could.

Several exhibitors also brought up specific cuts and shapes when I asked them what attendees were looking at—cabochon sets for one lapidary company, “anything in kites” for another, as well as sugarloaf cabochons and matched hexagons, with one designer even saying they didn’t need new material, just new cuts.

It’s not totally surprising since there’s been an increased focus on special or different cuts over the past few years, but the trend has perhaps been helped along by the limited amount of goods available.

What Pricing Looked Like
Pricing was an interesting factor at play at this year’s shows. Unsurprisingly, prices were up for much material being offered. 

Interestingly, one designer noted prices were inconsistent among exhibitors at the start, adding she noticed them then trying to correct in real time as the show was going on, presenting her with a new challenge. 

Another dealer also said he had people coming to his booth and asking whether stones were old stock or new stock, inquiring because they thought the former might be more affordable.

While not everyone had to raise prices, depending on their inventory levels through the pandemic, it does seem like they will hold firm for a while across the board. 

Sourcing Updates
It’s been a tough two years in many respects but from an editorial perspective, I’ve found it difficult to cover the market given the way COVID impacted mining activity and trading activity.

I must’ve said to dozens of people while I was in Tucson that I had not only missed having conversations with the industry but the regular updates on what was going on at the source. It is, after all, one of my favorite areas to cover.

Unsurprisingly, the lack of mining has also meant few new developments in sourcing and little to write about lately.

There weren’t many updates from the Tucson crowd about new material when I asked, but I thought it worth mentioning the few that came up: more blue zircon from Malawi, a really lovely saturated purple chalcedony from Ethiopia (see the Instagram post above) and a designer noting she found a new aquamarine source from Nepal.

20220209_Alfie-Norville-museum.jpg
A shot from the new Alfie Norville Gem and Mineral Museum in Tucson

Tucson’s Newest Attraction
There was so much chatter about the University of Arizona’s new Alfie Norville Gem and Mineral Museum prior to the gem shows—including my own stories about a gemstone tapestry and a collection of American gems on display—and anyone who visited will tell you it was well worth the hype.

The museum held a soft opening last year, but this marked the first time the industry got to celebrate it in a big way. 

Many ventured over to the museum during the daytime, and still more turned out for GIA’s “Night at the Museum” event, where they announced the winner of this year’s Gianmaria Buccellati Award for Excellence in Jewelry Design (congrats to GIA graduate Meghan Simmons!) and the launch of the Alumni Collective. 

As you wander through, the museum takes you beautifully from minerals and formation through to the mining, cutting, and polishing process to give visitors the full picture and make sure every aspect of the trade is covered. 

Kudos to the team on a truly amazing museum. I look forward to many more years visiting. 

 Related stories will be right here …

The Latest

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Weekly QuizAug 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Jamie Cygielman
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter

Jamie Cygielman will take on the role on Aug. 24.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

NAJA logo
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual Conference

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

Syna Star Gazer Pendant
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars Pendant

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

An interior shot of the Musee Lalique in Wingen-sur-Moder, France
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M Heist

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Brilliant Earth Jane Goodall collection rings
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income Shoppers

The retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.

Handwork: Handcrafted Objects that Made America Book Cover
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry

“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.

Ani Khachian
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-Elect

The Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy