Editors

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

EditorsFeb 10, 2022

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

20220209_AGTA-GemFair.jpg
The AGTA Tucson GemFair 2022 wrapped up Sunday, Feb. 6 after a lot of excitement.
Tucson has returned.

The desert city’s annual slate of gem shows took place last week, although they were not without their challenges—plenty of buyers and exhibitors alike, especially international, weren’t able to make it.

But those who were able to travel there were met with a lot of excitement and buzz around the return of the shows.

While I was disappointed the education sessions at AGTA GemFair were canceled and the AGA’s annual gemological conference was rescheduled, it gave me plenty of time to walk around the various Tucson shows and talk to exhibitors.

Here are a few of the insights I picked up from conversations and my own observations.

20220209_Yogo-Parle.jpg
Yogo sapphires as seen at the Parle Gems booth at AGTA GemFair

Attendees Came to Buy
At the various loose stone shows, I posed the same question to exhibitors: How is it going?

Most of them had the same answer—it had been a great show.

Some mentioned the holiday season into January had gone so well they were already feeling good, while a few others said within the first few days of the show, they were already up over 2020.

A GJX exhibitor noted something interesting that seemed representative of what I’d heard elsewhere—rather than looking at what an exhibitor had to offer, taking notes, and walking away to explore more options before returning, more buyers were committing to goods immediately this year.

All in all, it seemed that though there might not have been as many buyers present, those that were there were ready to spend, a theme I believe will resonate among many of the industry’s trade shows.

And the Color of the Year Is …
Much like 2020, I’d like to call 2022 the year of … teal. 

When chatting about what buyers were looking for in Tucson, exhibitors mentioned teal more than a handful of times. It’s great news for Montana sapphires—there’s a lot of opportunity ahead of them. 

Likewise for spinel, particularly the gray colors.  

There were also a few mentions of the popularity of morganite at the shows as well as soft- or minty-green garnets or beryl, which made me wonder—was the prediction I heard in 2020 about the return of pastels coming to fruition? 

After a few years of vibrant, saturated pops of color being on top, it would be an interesting change. 

Other notable mentions: Opals were popular across the board, with one exhibitor mentioning they couldn’t seem to keep enough opal doublets in stock for designer demand.

One gemstone cutter at the Pueblo show said he had showed up with quite a few sphene stones and, yet, had only one left when I visited on Wednesday.

Sapphires, zircons, and garnets also got many mentions, but before I end up just listing all the gemstones, I can summarize this section with an apt observation from a GemFair dealer—people were buying whatever they could get their hands on that they thought they could sell for a profit.

Supply is limited after the last two years, after all, and so many buyers were snapping up what they could when they could.

Several exhibitors also brought up specific cuts and shapes when I asked them what attendees were looking at—cabochon sets for one lapidary company, “anything in kites” for another, as well as sugarloaf cabochons and matched hexagons, with one designer even saying they didn’t need new material, just new cuts.

It’s not totally surprising since there’s been an increased focus on special or different cuts over the past few years, but the trend has perhaps been helped along by the limited amount of goods available.

What Pricing Looked Like
Pricing was an interesting factor at play at this year’s shows. Unsurprisingly, prices were up for much material being offered. 

Interestingly, one designer noted prices were inconsistent among exhibitors at the start, adding she noticed them then trying to correct in real time as the show was going on, presenting her with a new challenge. 

Another dealer also said he had people coming to his booth and asking whether stones were old stock or new stock, inquiring because they thought the former might be more affordable.

While not everyone had to raise prices, depending on their inventory levels through the pandemic, it does seem like they will hold firm for a while across the board. 

Sourcing Updates
It’s been a tough two years in many respects but from an editorial perspective, I’ve found it difficult to cover the market given the way COVID impacted mining activity and trading activity.

I must’ve said to dozens of people while I was in Tucson that I had not only missed having conversations with the industry but the regular updates on what was going on at the source. It is, after all, one of my favorite areas to cover.

Unsurprisingly, the lack of mining has also meant few new developments in sourcing and little to write about lately.

There weren’t many updates from the Tucson crowd about new material when I asked, but I thought it worth mentioning the few that came up: more blue zircon from Malawi, a really lovely saturated purple chalcedony from Ethiopia (see the Instagram post above) and a designer noting she found a new aquamarine source from Nepal.

20220209_Alfie-Norville-museum.jpg
A shot from the new Alfie Norville Gem and Mineral Museum in Tucson

Tucson’s Newest Attraction
There was so much chatter about the University of Arizona’s new Alfie Norville Gem and Mineral Museum prior to the gem shows—including my own stories about a gemstone tapestry and a collection of American gems on display—and anyone who visited will tell you it was well worth the hype.

The museum held a soft opening last year, but this marked the first time the industry got to celebrate it in a big way. 

Many ventured over to the museum during the daytime, and still more turned out for GIA’s “Night at the Museum” event, where they announced the winner of this year’s Gianmaria Buccellati Award for Excellence in Jewelry Design (congrats to GIA graduate Meghan Simmons!) and the launch of the Alumni Collective. 

As you wander through, the museum takes you beautifully from minerals and formation through to the mining, cutting, and polishing process to give visitors the full picture and make sure every aspect of the trade is covered. 

Kudos to the team on a truly amazing museum. I look forward to many more years visiting. 

 Related stories will be right here …

The Latest

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

Jeff Corey
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board Chair

The trade organization, which held its annual elections earlier this year, also added five new board members.

Fourteen August Irene mom ring
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF Says

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

TwentyFour Vault Locket
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual Vault

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

National Jeweler - Supplier Bulletin - April 2026 - JMSS Graphic.jpg
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value Goods

Sponsored by Jewelers Mutual

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy