Editors

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

EditorsFeb 10, 2022

Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

20220209_AGTA-GemFair.jpg
The AGTA Tucson GemFair 2022 wrapped up Sunday, Feb. 6 after a lot of excitement.
Tucson has returned.

The desert city’s annual slate of gem shows took place last week, although they were not without their challenges—plenty of buyers and exhibitors alike, especially international, weren’t able to make it.

But those who were able to travel there were met with a lot of excitement and buzz around the return of the shows.

While I was disappointed the education sessions at AGTA GemFair were canceled and the AGA’s annual gemological conference was rescheduled, it gave me plenty of time to walk around the various Tucson shows and talk to exhibitors.

Here are a few of the insights I picked up from conversations and my own observations.

20220209_Yogo-Parle.jpg
Yogo sapphires as seen at the Parle Gems booth at AGTA GemFair

Attendees Came to Buy
At the various loose stone shows, I posed the same question to exhibitors: How is it going?

Most of them had the same answer—it had been a great show.

Some mentioned the holiday season into January had gone so well they were already feeling good, while a few others said within the first few days of the show, they were already up over 2020.

A GJX exhibitor noted something interesting that seemed representative of what I’d heard elsewhere—rather than looking at what an exhibitor had to offer, taking notes, and walking away to explore more options before returning, more buyers were committing to goods immediately this year.

All in all, it seemed that though there might not have been as many buyers present, those that were there were ready to spend, a theme I believe will resonate among many of the industry’s trade shows.

And the Color of the Year Is …
Much like 2020, I’d like to call 2022 the year of … teal. 

When chatting about what buyers were looking for in Tucson, exhibitors mentioned teal more than a handful of times. It’s great news for Montana sapphires—there’s a lot of opportunity ahead of them. 

Likewise for spinel, particularly the gray colors.  

There were also a few mentions of the popularity of morganite at the shows as well as soft- or minty-green garnets or beryl, which made me wonder—was the prediction I heard in 2020 about the return of pastels coming to fruition? 

After a few years of vibrant, saturated pops of color being on top, it would be an interesting change. 

Other notable mentions: Opals were popular across the board, with one exhibitor mentioning they couldn’t seem to keep enough opal doublets in stock for designer demand.

One gemstone cutter at the Pueblo show said he had showed up with quite a few sphene stones and, yet, had only one left when I visited on Wednesday.

Sapphires, zircons, and garnets also got many mentions, but before I end up just listing all the gemstones, I can summarize this section with an apt observation from a GemFair dealer—people were buying whatever they could get their hands on that they thought they could sell for a profit.

Supply is limited after the last two years, after all, and so many buyers were snapping up what they could when they could.

Several exhibitors also brought up specific cuts and shapes when I asked them what attendees were looking at—cabochon sets for one lapidary company, “anything in kites” for another, as well as sugarloaf cabochons and matched hexagons, with one designer even saying they didn’t need new material, just new cuts.

It’s not totally surprising since there’s been an increased focus on special or different cuts over the past few years, but the trend has perhaps been helped along by the limited amount of goods available.

What Pricing Looked Like
Pricing was an interesting factor at play at this year’s shows. Unsurprisingly, prices were up for much material being offered. 

Interestingly, one designer noted prices were inconsistent among exhibitors at the start, adding she noticed them then trying to correct in real time as the show was going on, presenting her with a new challenge. 

Another dealer also said he had people coming to his booth and asking whether stones were old stock or new stock, inquiring because they thought the former might be more affordable.

While not everyone had to raise prices, depending on their inventory levels through the pandemic, it does seem like they will hold firm for a while across the board. 

Sourcing Updates
It’s been a tough two years in many respects but from an editorial perspective, I’ve found it difficult to cover the market given the way COVID impacted mining activity and trading activity.

I must’ve said to dozens of people while I was in Tucson that I had not only missed having conversations with the industry but the regular updates on what was going on at the source. It is, after all, one of my favorite areas to cover.

Unsurprisingly, the lack of mining has also meant few new developments in sourcing and little to write about lately.

There weren’t many updates from the Tucson crowd about new material when I asked, but I thought it worth mentioning the few that came up: more blue zircon from Malawi, a really lovely saturated purple chalcedony from Ethiopia (see the Instagram post above) and a designer noting she found a new aquamarine source from Nepal.

20220209_Alfie-Norville-museum.jpg
A shot from the new Alfie Norville Gem and Mineral Museum in Tucson

Tucson’s Newest Attraction
There was so much chatter about the University of Arizona’s new Alfie Norville Gem and Mineral Museum prior to the gem shows—including my own stories about a gemstone tapestry and a collection of American gems on display—and anyone who visited will tell you it was well worth the hype.

The museum held a soft opening last year, but this marked the first time the industry got to celebrate it in a big way. 

Many ventured over to the museum during the daytime, and still more turned out for GIA’s “Night at the Museum” event, where they announced the winner of this year’s Gianmaria Buccellati Award for Excellence in Jewelry Design (congrats to GIA graduate Meghan Simmons!) and the launch of the Alumni Collective. 

As you wander through, the museum takes you beautifully from minerals and formation through to the mining, cutting, and polishing process to give visitors the full picture and make sure every aspect of the trade is covered. 

Kudos to the team on a truly amazing museum. I look forward to many more years visiting. 

 Related stories will be right here …

The Latest

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
NYC Jewelry, Antique, & Object Show Autumn Edition Imagery
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn Edition

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cynthia Erivo x Zoe Chicco The Chrysalis Capsule Collection Campaign
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to Transformation

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy