Beny Sofer Becomes US Distributor of Netali Nissim Jewelry
The company will showcase the Italian fine jewelry brand at the Centurion show and in Las Vegas.

The line blends European style and spirituality “paired with that charming Mediterranean flair,” according to a press release about the news, to create pieces that are both modern and timeless.
Collections include “Protected,” featuring spiritual symbols like the eye and the hamsa incorporated into modern designs; “Fortuna,” drawing inspiration from the Cubism style and setting motifs in enamel, gold, and silver; “Charmed,” featuring jeweled, spiritual charms and tassels; and “Loved,” built around lip and heart motifs.
Nissim grew up in Milan, Italy, and often went with her father, a gemologist, to his studio, where she developed and grew her jewelry design skills.
She imbues her pieces with inspiration from a lifelong exposure to architecture, film, photography, culture, travel, and fine jewelry.
Celebrities and bloggers like the Kardashians and Chiara Ferragni, the businesswoman behind The Blonde Salad, have been spotted wearing Netali Nissim jewelry.
“We are very excited to be the exclusive distributor of Netali Nissim’s designs here in the U.S.,” said Amit Sofer.
“There is a large demand for classic and chic luxury jewelry like Netali’s. Her handcrafted pieces are unlike anything else in the world—they are comfortable and versatile enough to be worn day to night. Our retailers have already shown a lot of excitement for the easy accessibility and visual appeal of the brand here in the United States because of our new partnership.”
The Sofer team will showcase the Netali Nissim collection at both the upcoming Centurion show in Phoenix and the Luxury show in Las Vegas.
Virtual meetings are also available.
For more information, visit BenySofer.com.
The Latest

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.


It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.






















