MajorsJan 12, 2022
Ben Bridge Is Selling Its Pandora Franchise Stores Back to the BrandIndependentsJan 31, 2022
Beny Sofer Becomes US Distributor of Netali Nissim Jewelry
The company will showcase the Italian fine jewelry brand at the Centurion show and in Las Vegas.
Beny Sofer Inc.’s Sofer Jewelry division is now the exclusive distributor of Italian fine jewelry brand Netali Nissim in the United States.
New York—Sofer Jewelry, a division of supplier Beny Sofer Inc., is now the exclusive U.S. distributor of Italian fine jewelry brand Netali Nissim.
The line blends European style and spirituality “paired with that charming Mediterranean flair,” according to a press release about the news, to create pieces that are both modern and timeless.
Collections include “Protected,” featuring spiritual symbols like the eye and the hamsa incorporated into modern designs; “Fortuna,” drawing inspiration from the Cubism style and setting motifs in enamel, gold, and silver; “Charmed,” featuring jeweled, spiritual charms and tassels; and “Loved,” built around lip and heart motifs.
Nissim grew up in Milan, Italy, and often went with her father, a gemologist, to his studio, where she developed and grew her jewelry design skills.
She imbues her pieces with inspiration from a lifelong exposure to architecture, film, photography, culture, travel, and fine jewelry.
Celebrities and bloggers like the Kardashians and Chiara Ferragni, the businesswoman behind The Blonde Salad, have been spotted wearing Netali Nissim jewelry.
“We are very excited to be the exclusive distributor of Netali Nissim’s designs here in the U.S.,” said Amit Sofer.
“There is a large demand for classic and chic luxury jewelry like Netali’s. Her handcrafted pieces are unlike anything else in the world—they are comfortable and versatile enough to be worn day to night. Our retailers have already shown a lot of excitement for the easy accessibility and visual appeal of the brand here in the United States because of our new partnership.”
The Sofer team will showcase the Netali Nissim collection at both the upcoming Centurion show in Phoenix and the Luxury show in Las Vegas.
Virtual meetings are also available.
For more information, visit BenySofer.com.
Related stories will be right here …
The line blends European style and spirituality “paired with that charming Mediterranean flair,” according to a press release about the news, to create pieces that are both modern and timeless.
Collections include “Protected,” featuring spiritual symbols like the eye and the hamsa incorporated into modern designs; “Fortuna,” drawing inspiration from the Cubism style and setting motifs in enamel, gold, and silver; “Charmed,” featuring jeweled, spiritual charms and tassels; and “Loved,” built around lip and heart motifs.
Nissim grew up in Milan, Italy, and often went with her father, a gemologist, to his studio, where she developed and grew her jewelry design skills.
She imbues her pieces with inspiration from a lifelong exposure to architecture, film, photography, culture, travel, and fine jewelry.
Celebrities and bloggers like the Kardashians and Chiara Ferragni, the businesswoman behind The Blonde Salad, have been spotted wearing Netali Nissim jewelry.
“We are very excited to be the exclusive distributor of Netali Nissim’s designs here in the U.S.,” said Amit Sofer.
“There is a large demand for classic and chic luxury jewelry like Netali’s. Her handcrafted pieces are unlike anything else in the world—they are comfortable and versatile enough to be worn day to night. Our retailers have already shown a lot of excitement for the easy accessibility and visual appeal of the brand here in the United States because of our new partnership.”
The Sofer team will showcase the Netali Nissim collection at both the upcoming Centurion show in Phoenix and the Luxury show in Las Vegas.
Virtual meetings are also available.
For more information, visit BenySofer.com.
More on Independents
The Latest
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
