Independents

Beny Sofer Becomes US Distributor of Netali Nissim Jewelry

IndependentsJan 31, 2022

Beny Sofer Becomes US Distributor of Netali Nissim Jewelry

The company will showcase the Italian fine jewelry brand at the Centurion show and in Las Vegas.

Beny Sofer Inc.’s Sofer Jewelry division is now the exclusive distributor of Italian fine jewelry brand Netali Nissim in the United States.
New York—Sofer Jewelry, a division of supplier Beny Sofer Inc., is now the exclusive U.S. distributor of Italian fine jewelry brand Netali Nissim.

The line blends European style and spirituality “paired with that charming Mediterranean flair,” according to a press release about the news, to create pieces that are both modern and timeless.

Collections include “Protected,” featuring spiritual symbols like the eye and the hamsa incorporated into modern designs; “Fortuna,” drawing inspiration from the Cubism style and setting motifs in enamel, gold, and silver; “Charmed,” featuring jeweled, spiritual charms and tassels; and “Loved,” built around lip and heart motifs.

Nissim grew up in Milan, Italy, and often went with her father, a gemologist, to his studio, where she developed and grew her jewelry design skills.

She imbues her pieces with inspiration from a lifelong exposure to architecture, film, photography, culture, travel, and fine jewelry.

Celebrities and bloggers like the Kardashians and Chiara Ferragni, the businesswoman behind The Blonde Salad, have been spotted wearing Netali Nissim jewelry.

“We are very excited to be the exclusive distributor of Netali Nissim’s designs here in the U.S.,” said Amit Sofer.

“There is a large demand for classic and chic luxury jewelry like Netali’s. Her handcrafted pieces are unlike anything else in the world—they are comfortable and versatile enough to be worn day to night.  Our retailers have already shown a lot of excitement for the easy accessibility and visual appeal of the brand here in the United States because of our new partnership.”

The Sofer team will showcase the Netali Nissim collection at both the upcoming Centurion show in Phoenix and the Luxury show in Las Vegas.

Virtual meetings are also available.

For more information, visit BenySofer.com

 Related stories will be right here … 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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