Events & Awards

Meet the Winner of the 2021 Wag Award

Events & AwardsJan 13, 2022

Meet the Winner of the 2021 Wag Award

The Edge Retail Academy gives the annual honor to a store that demonstrates business excellence.

Dana Friedman, owner of Petite G Jewelers, is the recipient of the fourth annual Wag Award.
New York—Jewelry business consultancy Edge Retail Academy has named the recipient of its annual award for independent retailers.

Petite G Jewelers has been awarded the 2021 William (Wag) Wagner Business Excellence Award.

Owned by Dana Friedman, Petite G Jewelers has served Indianapolis for more than 20 years, becoming the area’s premiere boutique jewelry store.

It specializes in curated estate jewels, one-of-a-kind fashion pieces, and bridal jewelry.

ERA President David Brown said, “Dana diligently embraced strategies and recommendations from her Edge Retail Academy Business Advisor that allowed her to increase sales by 31 percent, raise gross profit by 40 percent and even increase her gross margin by 3.3 percent.”

ERA Business Advisor Charleen Pfaff explained, “Petite G focused on inventory management; the store achieved its optimum inventory level, including reducing aged inventory by $120,000.”

Friedman said ERA helped Petite G Jewelers achieve its goals through “sharpening our inventory mix” and “creative store events.”

She said, “Charleen provided us with sales team development and training, which led to an engaged team, and helped grow our revenue significantly.”

Now in its fourth year, ERA gives the Wag Award to a business that has achieved exceptional growth in the past year.

It is named in honor of a former ERA Business Advisor, William (Wag) Wagner, who died in 2018.

Brown said, “The Award has two goals: (1) to acknowledge business excellence from independent retailers and (2) to honor the memory of long serving ERA Business Advisor William (Wag) Wagner, whose service, loyalty and advice went well beyond the expectations of our clients, his work colleagues and our company.”

Petite G Jewelers received a check for $1,000.

Last year’s Wag Award recipient was Falls Jewelers in Concord, North Carolina.

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