Meet the Winner of the 2021 Wag Award
The Edge Retail Academy gives the annual honor to a store that demonstrates business excellence.

Petite G Jewelers has been awarded the 2021 William (Wag) Wagner Business Excellence Award.
Owned by Dana Friedman, Petite G Jewelers has served Indianapolis for more than 20 years, becoming the area’s premiere boutique jewelry store.
It specializes in curated estate jewels, one-of-a-kind fashion pieces, and bridal jewelry.
ERA President David Brown said, “Dana diligently embraced strategies and recommendations from her Edge Retail Academy Business Advisor that allowed her to increase sales by 31 percent, raise gross profit by 40 percent and even increase her gross margin by 3.3 percent.”
ERA Business Advisor Charleen Pfaff explained, “Petite G focused on inventory management; the store achieved its optimum inventory level, including reducing aged inventory by $120,000.”
Friedman said ERA helped Petite G Jewelers achieve its goals through “sharpening our inventory mix” and “creative store events.”
She said, “Charleen provided us with sales team development and training, which led to an engaged team, and helped grow our revenue significantly.”
Now in its fourth year, ERA gives the Wag Award to a business that has achieved exceptional growth in the past year.
It is named in honor of a former ERA Business Advisor, William (Wag) Wagner, who died in 2018.
Brown said, “The Award has two goals: (1) to acknowledge business excellence from independent retailers and (2) to honor the memory of long serving ERA Business Advisor William (Wag) Wagner, whose service, loyalty and advice went well beyond the expectations of our clients, his work colleagues and our company.”
Petite G Jewelers received a check for $1,000.
Last year’s Wag Award recipient was Falls Jewelers in Concord, North Carolina.
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.


The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.