WatchBox to Open First US Stores Amid Expansion
The seller of pre-owned luxury watches plans to open eight new locations by the end of 2022, including five in the United States.

The pre-owned luxury watch platform has stores in Dubai, Hong Kong, Singapore, and Neuchâtel, Switzerland as well as U.S. headquarters in Philadelphia.
As part of its expansion, the company will open stores in the United States for the first time, in New York, Los Angeles, Miami, Houston, and Dallas.
Internationally, it is moving into Zurich, Tokyo, and Riyadh, Saudi Arabia.
“At WatchBox, we are powered by our global community of watch enthusiasts, the core pillar of our business. Each time we open a new location, we successfully activate new communities in new markets,” said Justin Reis, CEO of WatchBox, in a press release about the expansion.
“By being closer to our customers, we are able to deliver incredible access to product, our client advisors and our collector community, creating an arena for watch enthusiasts to gather, learn and discover.”
The Miami, New York City and Los Angeles locations are slated to open in the first quarter of 2022.
Design firm Studio Mellone, known for crafting luxury concepts and showrooms, will design the first U.S. stores.
The company envisions the new locations as experiential gathering spots, rather than a traditional brick- and-mortar stores.
“These innovative spaces will be dynamic gathering places where enthusiasts can connect and share their love of luxury timepieces, view unique inventory, and build relationships that will enhance their watch collecting experience,” said WatchBox.
The company said it is set to reach $300 million in revenue for 2021 and expects to cross the $1 billion mark in lifetime revenue (WatchBox launched in 2017) before the end of the year.
WatchBox recently invested an unspecified amount in watch company De Bethune as it looks to champion independent watchmaking.
According to McKinsey & Company, the primary and secondary watch markets are expected to grow from $66 billion to $97 billion by 2025.
The Latest

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.


Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.