Watches

WatchBox Sinks Money Into Swiss Watchmaker De Bethune

WatchesSep 01, 2021

WatchBox Sinks Money Into Swiss Watchmaker De Bethune

The pre-owned luxury watches platform said it wants to promote independent and contemporary watchmakers.

De Bethune’s DB25 Starry Varius is pictured beside CEO Pierre Jacques and COO and master watchmaker Denis Flageollet. Watch platform WatchBox invested an undisclosed amount in the independent Swiss watch brand.
Geneva and Neuchâtel, Switzerland—Luxury watch seller WatchBox has invested an unspecified amount in watch company De Bethune as it looks to champion independent watchmaking.

The Swiss watch brand was founded in 2002 by master watchmaker and Chief Operations Officer Denis Flageollet and CEO Pierre Jacques.

Headquartered high in the Swiss Jura mountains, De Bethune employs a team of 40 watchmakers, engineers, designers, micro-mechanics, polishers, and decorators who craft the watches using a mix of contemporary technology and old-world philosophy.

The brand develops and manufactures all of its timepieces in-house. 

Its watches have won several high distinctions, including “Watch of the Year” at the Grand Prix d’Horlogerie de Genève. 

De Bethune has a showroom in Geneva and is available at 25 points of sale worldwide.

 Related stories will be right here … 

WatchBox operates a platform for the buying, selling, and trading of pre-owned, collectible luxury watches with showrooms in the United States, Hong Kong, Singapore, Switzerland, and Dubai.

“Since its 2017 founding, WatchBox has championed the work of contemporary watchmakers and independent brands, and through this investment, heightens its commitment to the independent watchmaking segment,” the company said in a press release about the investment.

WatchBox’s investment will allow De Bethune to allocate more resources toward future growth.

“WatchBox has been a trusted partner of ours and a dynamic supporter of De Bethune for years,” Flageollet and Jacques remarked. 

“We have long admired their desire and commitment to educate the global watch community on the art of watchmaking and are delighted to now join together. WatchBox’s investment will enable De Bethune to fulfill our long-term vision of advancing and reinterpreting watchmaking.”

Jacques and Flageollet will retain their roles and also serve on De Bethune’s board of directors while continuing to lead the teams in Geneva and L’Auberson.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

EditorsSep 27, 2021
4 Takeaways from the First HardRock Summit

Senior Editor Brecken Branstrator shares insights from the show, including what people have been buying and where it could go from here.

CollectionsSep 27, 2021
Gabriel & Co. Launches Men’s Collection

The fine jewelry design company has a dedicated men’s fine jewelry collection and a men’s wedding band array.

Lab-GrownSep 27, 2021
RJC Is Developing a Standard for Lab-Grown Diamonds, Gems

It will be for all companies that deal in lab-grown materials.

Brought to you by
Bringing Sexy Back: The Allure of COUTURE, Italian Style

Take a tour of Italian designers at COUTURE 2021.

CollectionsSep 27, 2021
BaubleBar’s New NFL Collection Brings Sparkle to Team Spirit

The licensed collection features jewelry inspired by all 32 NFL teams.

Weekly QuizSep 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 20-24, 2021.
Take the Quiz
MajorsSep 24, 2021
Brilliant Earth Is Now a Public Company

CEO Beth Gerstein said she believes in the jeweler’s omnichannel approach as its retail rollout continues.

Events & AwardsSep 24, 2021
These 3 Companies Will Receive Business Grants from PGI USA

PGI created the program to accelerate the growth of the platinum jewelry market in the U.S.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

CollectionsSep 24, 2021
Zales Introduces Elvis Presley Men’s Jewelry Line

From its curb link chains to statement diamond rings, the new collection takes inspiration from the “King of Rock ‘n’ Roll.”

×