WatchesJul 26, 2021
Casio Taps Arcade Classic for New WatchWatchesSep 01, 2021
WatchBox Sinks Money Into Swiss Watchmaker De Bethune
The pre-owned luxury watches platform said it wants to promote independent and contemporary watchmakers.
De Bethune’s DB25 Starry Varius is pictured beside CEO Pierre Jacques and COO and master watchmaker Denis Flageollet. Watch platform WatchBox invested an undisclosed amount in the independent Swiss watch brand.
Geneva and Neuchâtel, Switzerland—Luxury watch seller WatchBox has invested an unspecified amount in watch company De Bethune as it looks to champion independent watchmaking.
The Swiss watch brand was founded in 2002 by master watchmaker and Chief Operations Officer Denis Flageollet and CEO Pierre Jacques.
Headquartered high in the Swiss Jura mountains, De Bethune employs a team of 40 watchmakers, engineers, designers, micro-mechanics, polishers, and decorators who craft the watches using a mix of contemporary technology and old-world philosophy.
The brand develops and manufactures all of its timepieces in-house.
Its watches have won several high distinctions, including “Watch of the Year” at the Grand Prix d’Horlogerie de Genève.
De Bethune has a showroom in Geneva and is available at 25 points of sale worldwide.
Related stories will be right here …
The Swiss watch brand was founded in 2002 by master watchmaker and Chief Operations Officer Denis Flageollet and CEO Pierre Jacques.
Headquartered high in the Swiss Jura mountains, De Bethune employs a team of 40 watchmakers, engineers, designers, micro-mechanics, polishers, and decorators who craft the watches using a mix of contemporary technology and old-world philosophy.
The brand develops and manufactures all of its timepieces in-house.
Its watches have won several high distinctions, including “Watch of the Year” at the Grand Prix d’Horlogerie de Genève.
De Bethune has a showroom in Geneva and is available at 25 points of sale worldwide.
WatchBox operates a platform for the buying, selling, and trading of pre-owned, collectible luxury watches with showrooms in the United States, Hong Kong, Singapore, Switzerland, and Dubai.
“Since its 2017 founding, WatchBox has championed the work of contemporary watchmakers and independent brands, and through this investment, heightens its commitment to the independent watchmaking segment,” the company said in a press release about the investment.
WatchBox’s investment will allow De Bethune to allocate more resources toward future growth.
“WatchBox has been a trusted partner of ours and a dynamic supporter of De Bethune for years,” Flageollet and Jacques remarked.
“We have long admired their desire and commitment to educate the global watch community on the art of watchmaking and are delighted to now join together. WatchBox’s investment will enable De Bethune to fulfill our long-term vision of advancing and reinterpreting watchmaking.”
Jacques and Flageollet will retain their roles and also serve on De Bethune’s board of directors while continuing to lead the teams in Geneva and L’Auberson.
Editors' Picks
Sponsored by
More on Watches
The Latest
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
