Casio Taps Arcade Classic for New Watch

WatchesJul 26, 2021

Casio Taps Arcade Classic for New Watch

Video game icon Pac-Man is the inspiration for the new retro-chic watch.

Casio and Pac-Man are teaming up on a new watch inspired by the classic arcade game.
Tokyo—Video game fans, rejoice!

Casio Computer Co. Ltd. found inspiration for its latest watch in one of the most popular arcade games of all time—Pac-Man.

Released in 1980 by Bandai Namco Entertainment Inc. (then just Namco), Pac-Man quickly became an arcade staple and a fan favorite.

Two years earlier, in 1978, Casio released its F-100 digital watch, the first Casio quartz watch in a resin case, complete with a stopwatch and calendar functions.
Flash-forward a few decades, Casio is reissuing the F-100 and bringing Pac-Man in on the fun.

EMBED: See Casio’s Pac-Man Watch
The new A100WEPC model is based on the recently released A100 watch, a nod to the original F-100 that includes the four-button front layout.

The retro-chic watch features pixelated game characters, including Pac-Man himself as well as the colorful ghosts he gobbles up along the way.

The watch face is inspired by the Pac-Man game screen, taking all the little details into account, including the pink line that marks the exit of the little box from which the ghosts emerge.

The gold-plated watch case is an ode to the color of the Pac-Man arcade game cabinet.

The center “Illuminator” logo is written in the classic Pac-Man font while the case back features the Pac-Man logo and game icons.

The top of the watch band has a laser etched Pac-Man being chased by ghosts; it’s vice versa on the bottom band, as Pac-Man gives chase to the ghosts.

The watch comes in special packaging featuring characters from the game and the game score screen.

Set to be released in August in Japan, the watch will retail for ¥12,100, or about $110. 

Details about a U.S. release will follow, as per a company spokesperson.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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