Editors

When Nerd Culture and Engagement Rings Collide

EditorsJan 20, 2021

When Nerd Culture and Engagement Rings Collide

From Harry Potter to the Legend of Zelda, these are the geekiest engagement rings around.

20210114_Soulbound_Zelda.jpg
The “Spiritual Stone of the Forest” emerald engagement ring, crafted by New York City-based designer Kelly Zogheb of Soulbound, was inspired by “The Legend of Zelda: Ocarina of Time” video game.
I am in my late 20s and it’s proposal season.

From Christmas surprises to “ringing” in the new year, my social feeds have been full of engagement ring photos.

Within my own friend circle, I’ve noticed a clear trend—the less traditional, the better.

One friend has a gorgeous pigeon’s blood ruby center stone, a grotesque name for a beautiful gem.

My best friend and I, neither engaged nor in a rush to marry, often send each other our engagement ring picks for fun.

We met a few years ago while working for the same jewelry company, specializing in diamonds, so we know what we want down to the letter, literally.

Just the other day, she sent me a link to this stunning marquise-shaped pink tourmaline set in platinum with a tapered diamond baguette on each side. It was a showstopper.

(I lean a bit more traditional, opting for marquise-shaped diamonds and simpler platinum bands.)

So-called alternative engagement ring picks—like my friends’ pigeon’s blood ruby or pink tourmaline center stones—are nothing new, having grown in popularity in recent years.

There are some people, however, taking “alternative” to new levels.

Sapphire Studios Design, a Melbourne, Australia-based jeweler, caters to those looking for something more than a little out of the ordinary.

The “Iconica” collection draws inspiration from pop culture, including movies, TV shows, and video games. 

Whether you’re a fan of Star Wars, Harry Potter, Doctor Who, or Sailor Moon, there’s an engagement ring for you.



The “Mystic” diamond ring, inspired by the Harry Potter series
The “Mystic” diamond ring, inspired by the Harry Potter series


The “Mystic” diamond ring, shown above, was inspired by the Deathly Hallows symbol from the Harry Potter series.

This ring, like most on the Sapphire Studios website, is available in 10-, 14-, or 18-karat yellow, white, or rose gold. It ranges in price from $2,156 to $2,745.

If you’ve stayed up until the wee hours playing Kingdom Hearts or Final Fantasy, you’re covered, too.


The Kingdom Hearts-inspired “Destiny” diamond bridal ring set
The Kingdom Hearts-inspired “Destiny” diamond bridal ring set


The “Destiny” diamond bridal ring set features a star-shaped “Paopu” fruit from the video game series Kingdom Hearts. The fictional fruit is native to Destiny Islands, the home world of main game characters Sora, Riku, and Kairi.

The legend goes that if two people share the fruit, their destinies are joined together and they’ll remain in each other’s lives.

The set is available in 10-, 14-, or 18-karat yellow, white, rose gold, two-tone white and rose, and two-tone white and yellow. It ranges in price from $3,719 to $4,301.

“We have such a wide range of customers. Lots are into the alternative scene or cosplay,” said Alisha Walker of Sapphire Studios Design. (Cosplay is the practice of dressing up as a character from a video game, movie or book.)

“I think they all appreciate the artistic approach to our jewelry.”


The “Until Death” collection is one of the most popular, combining black gold and dark hues to capture a gothic romance feel.


“I think a lot of people want something different and not the same cookie-cutter designs,” Walker said. “A lot of customers tell us they have never seen anything quite like our designs and that’s what we want, to create something unique.”

“Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.” —Kelly Zogheb, Soulbound
 
For Kelly Zogheb of Soulbound, unique jewelry is her specialty.

The New York-based jeweler specializes in video game-inspired designs, including Animal Crossing and the Legend of Zelda series.

The name “soulbound” refers to items used in video games that can’t be given to another player, as they are tied to your soul. These items are typically rare and powerful, explains Zogheb on her website.

“My customers are pretty much just like me,” she said. “Proud gamers and geeks who are looking for fine jewelry that can express their passions, while still being tasteful and elegant.”

Her most popular designs are those inspired by her favorite video game, “The Legend of Zelda: Ocarina of Time.” Released in November 1998 for the Nintendo 64 console, the game is a mainstay in the memories of many ‘90s kids.

“Most gamers consider it to be a masterpiece. I personally think it shaped me as a person and led me down a career path full of fantasy and imagination,” said Zogheb.

The ultimate power in the Zelda universe is the Triforce, she explained, a sacred relic left behind by the goddesses who created the world. It grants the wish of anyone who obtains it.

It’s hidden in the “sacred realm” and can only be accessed by collecting three “spiritual stones”—Kokiri’s Emerald, Goron’s Ruby, and Zora’s Sapphire.

Her best-selling engagement rings are those inspired by the Triforce and its spiritual stones.

The top seller of all is the ring inspired by Zora’s sapphire, seen below. 

In the game, a princess named Ruto gives you the sapphire and tells you that her mother told her to only give the stone to the man she will marry, referring to it as an engagement ring.

 
 
Also an avid fan of Japanese manga Sailor Moon, Zogheb designed this ring, seen below, based on Neo-Queen Serenity’s crown.

The center garnet sits inside a golden heart, topped with a fleur-de-lis crown and flanked by diamond wings.


The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.
The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.



The "Gold Rose" diamond ring ($1,680)
The "Gold Rose" diamond ring ($1,680)


The “Gold Rose” diamond ring, meanwhile, mimics the gold roses that grow in the video game “Animal Crossing New Horizons.” Zogheb calls it the perfect fit for those who like delicate, minimal jewelry.

Soulbound also makes men’s, women’s and unisex wedding bands.

 
 
The one-woman company was founded in July 2017, with all the jewelry designed and crafted in New York City.

Dubbed “The Queen of CAD” by some, Zogheb uses 3D models to create her designs, eschewing molds or mass-production methods. Each piece is 3D printed to order and then cast in recycled gold.

Soulbound was on rocky ground at the beginning of the pandemic, said Zogheb, with sales “dropping off a cliff” in March, April and May.

She was considering other career paths, but business turned a corner in June as engagement ring sales picked up.

“I think at the beginning of the pandemic, couples were hesitating to get engaged because there was so much uncertainty,” she said.

By November, around the time of the vaccine news, she saw a huge jump in engagement ring sales. 

“The beauty of unconventional engagement rings is that they can truly express a couple’s shared style or interests,” she said. “Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.”

Zogheb and her husband, who recently eloped, bonded through their love of video games and fantasy movies back in high school. 

Fast-forward 15 years and the couple still plays video games together daily and spends date nights rewatching the Lord of the Rings trilogy.

When Zogheb and her husband eventually hold a ceremony, she’ll be walking down the aisle to a song from “The Legend of Zelda: Ocarina of Time.”

Her invitations feature swords and fairies. A string quartet will play video game music throughout the night.

“There are a lot of other couples out there just like us, and my mission with Soulbound is to offer them beautiful, meaningful fine jewelry, designed by someone who truly understands their proud geekiness.” 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A diamond ring in a jewelry box
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot Sale

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

Unveiling Rarities
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens Memoir

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Main camp at Ekati Diamond Mine
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy