Editors

When Nerd Culture and Engagement Rings Collide

EditorsJan 20, 2021

When Nerd Culture and Engagement Rings Collide

From Harry Potter to the Legend of Zelda, these are the geekiest engagement rings around.

20210114_Soulbound_Zelda.jpg
The “Spiritual Stone of the Forest” emerald engagement ring, crafted by New York City-based designer Kelly Zogheb of Soulbound, was inspired by “The Legend of Zelda: Ocarina of Time” video game.
I am in my late 20s and it’s proposal season.

From Christmas surprises to “ringing” in the new year, my social feeds have been full of engagement ring photos.

Within my own friend circle, I’ve noticed a clear trend—the less traditional, the better.

One friend has a gorgeous pigeon’s blood ruby center stone, a grotesque name for a beautiful gem.

My best friend and I, neither engaged nor in a rush to marry, often send each other our engagement ring picks for fun.

We met a few years ago while working for the same jewelry company, specializing in diamonds, so we know what we want down to the letter, literally.

Just the other day, she sent me a link to this stunning marquise-shaped pink tourmaline set in platinum with a tapered diamond baguette on each side. It was a showstopper.

(I lean a bit more traditional, opting for marquise-shaped diamonds and simpler platinum bands.)

So-called alternative engagement ring picks—like my friends’ pigeon’s blood ruby or pink tourmaline center stones—are nothing new, having grown in popularity in recent years.

There are some people, however, taking “alternative” to new levels.

Sapphire Studios Design, a Melbourne, Australia-based jeweler, caters to those looking for something more than a little out of the ordinary.

The “Iconica” collection draws inspiration from pop culture, including movies, TV shows, and video games. 

Whether you’re a fan of Star Wars, Harry Potter, Doctor Who, or Sailor Moon, there’s an engagement ring for you.



The “Mystic” diamond ring, inspired by the Harry Potter series
The “Mystic” diamond ring, inspired by the Harry Potter series


The “Mystic” diamond ring, shown above, was inspired by the Deathly Hallows symbol from the Harry Potter series.

This ring, like most on the Sapphire Studios website, is available in 10-, 14-, or 18-karat yellow, white, or rose gold. It ranges in price from $2,156 to $2,745.

If you’ve stayed up until the wee hours playing Kingdom Hearts or Final Fantasy, you’re covered, too.


The Kingdom Hearts-inspired “Destiny” diamond bridal ring set
The Kingdom Hearts-inspired “Destiny” diamond bridal ring set


The “Destiny” diamond bridal ring set features a star-shaped “Paopu” fruit from the video game series Kingdom Hearts. The fictional fruit is native to Destiny Islands, the home world of main game characters Sora, Riku, and Kairi.

The legend goes that if two people share the fruit, their destinies are joined together and they’ll remain in each other’s lives.

The set is available in 10-, 14-, or 18-karat yellow, white, rose gold, two-tone white and rose, and two-tone white and yellow. It ranges in price from $3,719 to $4,301.

“We have such a wide range of customers. Lots are into the alternative scene or cosplay,” said Alisha Walker of Sapphire Studios Design. (Cosplay is the practice of dressing up as a character from a video game, movie or book.)

“I think they all appreciate the artistic approach to our jewelry.”


The “Until Death” collection is one of the most popular, combining black gold and dark hues to capture a gothic romance feel.


“I think a lot of people want something different and not the same cookie-cutter designs,” Walker said. “A lot of customers tell us they have never seen anything quite like our designs and that’s what we want, to create something unique.”

“Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.” —Kelly Zogheb, Soulbound
 
For Kelly Zogheb of Soulbound, unique jewelry is her specialty.

The New York-based jeweler specializes in video game-inspired designs, including Animal Crossing and the Legend of Zelda series.

The name “soulbound” refers to items used in video games that can’t be given to another player, as they are tied to your soul. These items are typically rare and powerful, explains Zogheb on her website.

“My customers are pretty much just like me,” she said. “Proud gamers and geeks who are looking for fine jewelry that can express their passions, while still being tasteful and elegant.”

Her most popular designs are those inspired by her favorite video game, “The Legend of Zelda: Ocarina of Time.” Released in November 1998 for the Nintendo 64 console, the game is a mainstay in the memories of many ‘90s kids.

“Most gamers consider it to be a masterpiece. I personally think it shaped me as a person and led me down a career path full of fantasy and imagination,” said Zogheb.

The ultimate power in the Zelda universe is the Triforce, she explained, a sacred relic left behind by the goddesses who created the world. It grants the wish of anyone who obtains it.

It’s hidden in the “sacred realm” and can only be accessed by collecting three “spiritual stones”—Kokiri’s Emerald, Goron’s Ruby, and Zora’s Sapphire.

Her best-selling engagement rings are those inspired by the Triforce and its spiritual stones.

The top seller of all is the ring inspired by Zora’s sapphire, seen below. 

In the game, a princess named Ruto gives you the sapphire and tells you that her mother told her to only give the stone to the man she will marry, referring to it as an engagement ring.

 
 
Also an avid fan of Japanese manga Sailor Moon, Zogheb designed this ring, seen below, based on Neo-Queen Serenity’s crown.

The center garnet sits inside a golden heart, topped with a fleur-de-lis crown and flanked by diamond wings.


The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.
The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.



The "Gold Rose" diamond ring ($1,680)
The "Gold Rose" diamond ring ($1,680)


The “Gold Rose” diamond ring, meanwhile, mimics the gold roses that grow in the video game “Animal Crossing New Horizons.” Zogheb calls it the perfect fit for those who like delicate, minimal jewelry.

Soulbound also makes men’s, women’s and unisex wedding bands.

 
 
The one-woman company was founded in July 2017, with all the jewelry designed and crafted in New York City.

Dubbed “The Queen of CAD” by some, Zogheb uses 3D models to create her designs, eschewing molds or mass-production methods. Each piece is 3D printed to order and then cast in recycled gold.

Soulbound was on rocky ground at the beginning of the pandemic, said Zogheb, with sales “dropping off a cliff” in March, April and May.

She was considering other career paths, but business turned a corner in June as engagement ring sales picked up.

“I think at the beginning of the pandemic, couples were hesitating to get engaged because there was so much uncertainty,” she said.

By November, around the time of the vaccine news, she saw a huge jump in engagement ring sales. 

“The beauty of unconventional engagement rings is that they can truly express a couple’s shared style or interests,” she said. “Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.”

Zogheb and her husband, who recently eloped, bonded through their love of video games and fantasy movies back in high school. 

Fast-forward 15 years and the couple still plays video games together daily and spends date nights rewatching the Lord of the Rings trilogy.

When Zogheb and her husband eventually hold a ceremony, she’ll be walking down the aisle to a song from “The Legend of Zelda: Ocarina of Time.”

Her invitations feature swords and fairies. A string quartet will play video game music throughout the night.

“There are a lot of other couples out there just like us, and my mission with Soulbound is to offer them beautiful, meaningful fine jewelry, designed by someone who truly understands their proud geekiness.” 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Weekly QuizSep 03, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Sydney Evan Little Love Open Coin Fixed Necklace
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New Collections

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

Glitter in the Grove Logo
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

Stainless steel Patek Philippe Calatrava watch
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry Box

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal Problem

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Charlotte Fournet and Krizia Cucurachi
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOs

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

Anne Marie Shulman
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Photo of one of the suspects in theft of Queen Nazli’s necklace from MAK museum
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

Ethiopian paraiba tourmaline
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in Ethiopia

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

Levinger & Bissenger silver floral pendant
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

Catbird First Men’s Collection Worn Well
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry Collection

The “Worn Well” collection is Catbird's take on classic men's jewelry.

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Gareth Penny
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary Congress

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

Day’s Jewelers store in Salem New Hampshire
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace Awards

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy