Brought To You by The International Gemological Institute
Sustainability isn’t just a buzzword, it’s a topic that’s becoming more important to your customers every day. Responsible jewelers will want to demonstrate awareness and alignment on this social issue. According to 5WPR’s 2020 Consumer Culture Report, 83% of young consumers want companies to align with their values and 76% want CEOs to speak out on issues they care about.
Enter to Win Assistance
As the first gemological laboratory to commit to carbon neutrality, IGI is working to unite the industry with a new campaign focused on sustainability. IGI’s “Jewelers On A Mission” initiative invites eligible stores to complete a brief application describing why you believe sustainability could be important to your business and community. The winner will receive up to $5,000 in credits toward becoming carbon neutral and all participants will receive IGI’s playbook and roadmap to improving sustainability efforts.
You can go to www.igi.org/sustainability
to enter now. In addition to providing entrants with guidelines for improvement, IGI plans to share news about the campaign and the winning participant in press releases, social media accounts and IGI GemBlog. The Grand Prize winner will be chosen on November 1.
“Businesses have a tremendous responsibility to be a part of the solution to address global emissions. According to the Paris Climate Accord, businesses can account for 60% of emissions cuts by 2030,” says IGI North America President Avi Levy. “At the Institute, we are committed to a sustainable future and passionate about helping others work to cultivate a livable planet.”
The Carbon Neutral Seal
IGI has chosen SCS Global (SCS), developer of the first natural diamond and lab grown diamond sustainability certifications, as a campaign partner. Since 1984, SCS has been advancing sustainable development goals across multiple sectors through auditing, testing, certification and developing leadership standards to create a framework for continuous improvement. Once carbon neutral, the “Jewelers On A Mission” winner will receive the SCS carbon neutrality 'seal' of approval on their IGI reports and marketing assets.
In June, IGI became the first gemological institute to commit to carbon neutrality, joining the Responsible Jewelry Council (RJC), International Precious Metals Institute (IPMI) and Initiative for Responsible Mining Assurance (IRMA) in an association with SCS Global Services (SCS). IGI looks forward to sharing steps jewelers can take to help preserve the environment.
The Way Forward Is Together
“We are thrilled to be in a position where our experiences with environmentalism can help other businesses, which is why we decided every applicant will receive IGI’s playbook and roadmap to improving sustainability efforts.” Levy says. “We want everyone in the industry to have the knowledge and insight needed to go green and we know the best way forward is working together.”