MajorsAug 23, 2021
Beyoncé and Jay-Z Are All ‘About Love’ in New Tiffany Campaign MajorsSep 10, 2021
Tiffany Partners with Beyoncé, Jay-Z on Scholarships
The jeweler is pledging $2 million in scholarship funding for students at Historically Black Colleges and Universities.
Beyoncé and Jay-Z, the faces of Tiffany & Co.’s new “About Love” advertising campaign, are partnering with the jeweler on a scholarship for students attending Historically Black Colleges and Universities.
New York—Tiffany & Co. and the Carters are teaming up once again.
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
Related stories will be right here …
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
The scholarship will be awarded to five small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
“HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative,” said Tiffany in a statement about the scholarships.
The scholarships will go to students who meet all eligibility requirements, and qualify for financial aid as determined by their school.
Incoming and current students pursuing degrees in creative fields, including visual arts, media, performance, and design, as well as history and communications, are eligible.
Priority will be given to students dealing with financial hardships or in need of emergency financial assistance, with awards sizes ranging per student based on need.
Students at the participating schools can apply online from now until Sept. 26.
Tiffany said it will continue to expand initiatives for HBCUs and other underrepresented communities beginning in 2022.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farms’ Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
