MajorsAug 23, 2021
Beyoncé and Jay-Z Are All ‘About Love’ in New Tiffany Campaign MajorsSep 10, 2021
Tiffany Partners with Beyoncé, Jay-Z on Scholarships
The jeweler is pledging $2 million in scholarship funding for students at Historically Black Colleges and Universities.
Beyoncé and Jay-Z, the faces of Tiffany & Co.’s new “About Love” advertising campaign, are partnering with the jeweler on a scholarship for students attending Historically Black Colleges and Universities.
New York—Tiffany & Co. and the Carters are teaming up once again.
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
Related stories will be right here …
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
The scholarship will be awarded to five small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
“HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative,” said Tiffany in a statement about the scholarships.
The scholarships will go to students who meet all eligibility requirements, and qualify for financial aid as determined by their school.
Incoming and current students pursuing degrees in creative fields, including visual arts, media, performance, and design, as well as history and communications, are eligible.
Priority will be given to students dealing with financial hardships or in need of emergency financial assistance, with awards sizes ranging per student based on need.
Students at the participating schools can apply online from now until Sept. 26.
Tiffany said it will continue to expand initiatives for HBCUs and other underrepresented communities beginning in 2022.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid TurnaroundThe jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
