MajorsAug 23, 2021
Beyoncé and Jay-Z Are All ‘About Love’ in New Tiffany Campaign MajorsSep 10, 2021
Tiffany Partners with Beyoncé, Jay-Z on Scholarships
The jeweler is pledging $2 million in scholarship funding for students at Historically Black Colleges and Universities.
Beyoncé and Jay-Z, the faces of Tiffany & Co.’s new “About Love” advertising campaign, are partnering with the jeweler on a scholarship for students attending Historically Black Colleges and Universities.
New York—Tiffany & Co. and the Carters are teaming up once again.
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
Related stories will be right here …
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
The scholarship will be awarded to five small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
“HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative,” said Tiffany in a statement about the scholarships.
The scholarships will go to students who meet all eligibility requirements, and qualify for financial aid as determined by their school.
Incoming and current students pursuing degrees in creative fields, including visual arts, media, performance, and design, as well as history and communications, are eligible.
Priority will be given to students dealing with financial hardships or in need of emergency financial assistance, with awards sizes ranging per student based on need.
Students at the participating schools can apply online from now until Sept. 26.
Tiffany said it will continue to expand initiatives for HBCUs and other underrepresented communities beginning in 2022.
Editors' Picks
Sponsored by
More on Majors
The Latest
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
