Bottom Line Marketing Hires Account, Project Manager
Jewelry professional Lake Giles is the newest addition to the family-owned agency.

Giles will join the family-owned agency as its new account and project manager, bringing along his web management and development skills.
He holds a master’s degree in marketing and specializes in digital marketing.
Over the past eight years, Giles has worked with hundreds of retailers and manufacturers in the jewelry industry.
“Our motto and guiding philosophy has always been to work with the kind of people that we would invite into our homes for dinner. Without that level of care and dedication, we wouldn’t be where we are today,” said Bottom Line Marketing Partner Jackie Brooks in a press release about the appointment.
“Lake has had a plate set and ready at our table since the first time we met him. We couldn’t be more excited to announce his new position with us and can’t wait to show our clients what he brings to the table.”
The full-service advertising agency, located in Denver, Colorado and West Palm Beach, Florida, has more than 20 years of experience working with the retail and wholesale jewelry industry.
For more information, visit the Bottom Line Marketing website.
The Latest

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.


Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.





















