As Las Vegas Trade Shows Return, JSA Releases Security Reminders
The organization will also present a three-hour “security bootcamp” at JCK Las Vegas on Sunday, Aug. 29.

In the last few weeks, gangs have robbed traveling jewelry salespeople in California and Florida, JSA said in a recent email alert, adding that in the past, such gangs have targeted exhibitors and attendees of the Las Vegas trade shows.
Though the Las Vegas police and security staff are both at the events to help protect attendees, visitors still need to pay attention to security procedures.
“Attendees at these shows must be alert for crime risks,” the organization said.
Here is what JSA recommends.
1. Exhibitors should put goods in a vault at the show site as soon as they get to Las Vegas and always keep the goods there, except during show hours.
2. Exhibitors shouldn’t leave showcases unlocked except to take out or return merchandise.
3. Always control the merchandise at a booth, even when there is heavy buyer traffic, as well as during setup and break down. If there isn’t enough personnel to keep control, consider hiring a security guard.
4. Do business at the booth only; private and unauthorized hotel room business or doing business in restaurants or other public spaces present a serious security risk.
5. Don’t identify yourself as a jeweler in public places and be careful of carrying items that would also do so. Be careful discussing jewelry business in public spaces separate from the show.
6. Don’t wear your show badge after you leave the floor. When you’re leaving a show for good, don’t throw the badge away carelessly, JSA said, like in a garbage can, where anyone can grab it and use it to enter the show.
7. Be cautious when carrying bags between shows and your hotel rooms, including laptops, large purses, and other valuable items, especially when they have jewelry-related logos, as someone could identify you as being in the business, think you’re carrying goods, and target you.
8. Be prudent when wearing high-end jewelry and watches when traveling to and from the shows or out in public spaces. Criminals in New York and L.A. have recently targeted jewelers wearing high-end goods, stealing items from them using violence.
9. Ship goods to and from the show in an armored courier service and verify end-of-show shipping arrangements before the event closes.
JSA will present a three-hour “security bootcamp” at JCK Las Vegas on Sunday, Aug. 29 from 10:00 a.m. to 1:00 p.m. in Room Casanova 601.
“How to Keep Your Store Safe from Today’s Criminals” is part of JCK’s Bootcamps series, which requires registration and a $125 fee.
For more information or to register, go to LasVegas.JCKOnline.com.
JSA is also exhibiting at JCK Las Vegas to answer any security questions the trade might have. Visit the team at Booth LNG 309 on Level One.
The Latest

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.


The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.
























