As Las Vegas Trade Shows Return, JSA Releases Security Reminders
The organization will also present a three-hour “security bootcamp” at JCK Las Vegas on Sunday, Aug. 29.

In the last few weeks, gangs have robbed traveling jewelry salespeople in California and Florida, JSA said in a recent email alert, adding that in the past, such gangs have targeted exhibitors and attendees of the Las Vegas trade shows.
Though the Las Vegas police and security staff are both at the events to help protect attendees, visitors still need to pay attention to security procedures.
“Attendees at these shows must be alert for crime risks,” the organization said.
Here is what JSA recommends.
1. Exhibitors should put goods in a vault at the show site as soon as they get to Las Vegas and always keep the goods there, except during show hours.
2. Exhibitors shouldn’t leave showcases unlocked except to take out or return merchandise.
3. Always control the merchandise at a booth, even when there is heavy buyer traffic, as well as during setup and break down. If there isn’t enough personnel to keep control, consider hiring a security guard.
4. Do business at the booth only; private and unauthorized hotel room business or doing business in restaurants or other public spaces present a serious security risk.
5. Don’t identify yourself as a jeweler in public places and be careful of carrying items that would also do so. Be careful discussing jewelry business in public spaces separate from the show.
6. Don’t wear your show badge after you leave the floor. When you’re leaving a show for good, don’t throw the badge away carelessly, JSA said, like in a garbage can, where anyone can grab it and use it to enter the show.
7. Be cautious when carrying bags between shows and your hotel rooms, including laptops, large purses, and other valuable items, especially when they have jewelry-related logos, as someone could identify you as being in the business, think you’re carrying goods, and target you.
8. Be prudent when wearing high-end jewelry and watches when traveling to and from the shows or out in public spaces. Criminals in New York and L.A. have recently targeted jewelers wearing high-end goods, stealing items from them using violence.
9. Ship goods to and from the show in an armored courier service and verify end-of-show shipping arrangements before the event closes.
JSA will present a three-hour “security bootcamp” at JCK Las Vegas on Sunday, Aug. 29 from 10:00 a.m. to 1:00 p.m. in Room Casanova 601.
“How to Keep Your Store Safe from Today’s Criminals” is part of JCK’s Bootcamps series, which requires registration and a $125 fee.
For more information or to register, go to LasVegas.JCKOnline.com.
JSA is also exhibiting at JCK Las Vegas to answer any security questions the trade might have. Visit the team at Booth LNG 309 on Level One.
The Latest

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.


The association selected eight recipients for the funding program, which is in its second year.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

























