JSA: As Stores Reopen, Staff Need to Watch for Red Flags
Never getting off the cell phone, heavy jackets in the heat of summer and coming in and out of the store can be signs something is amiss.

JSA President John Kennedy said he expects “things could be heating up” in the coming months.
So far this year, JSA statistics show dollar losses are down dramatically when compared with 2020 and 2019, a year in which dollar losses spiked due to a small number of professional gangs pulling off big burglaries.
The number of incidences, however, remains on par with 2020 and 2019.
“We don’t want to see people become complacent,” Kennedy said Tuesday.
“I can’t say that crime has really taken off, but we are concerned that it could,” he added, noting many people are under financial duress and the world in general remains “topsy-turvy.”
Last week, JSA issued a crime alert on what Kennedy described as a “significant” amount of activity for one week. The organization received reports of four grab-and-run thefts and two smash-and-grabs between June 8 and 15.
According to the alert there were:
— A grab-and-run involving an expensive watch in a jewelry store in Ontario, California on June 8;
— A smash-and-grab in a jewelry store in Montgomery, Alabama on June 9;
— A grab-and-run involving a necklace in a department store in Exton, Pennsylvania on June 9;
— A grab-and-run involving a gold chain from a jewelry store in San Antonio, Texas on June 10;
— A grab-and-run involving a gold chain from a jewelry store in Downey, California on June 12; and
— A smash-and-grab at a jewelry store in Tulalip, Washington on June 15.
In the Tulalip robbery, JSA said the suspect asked to see watches and then walked around the store inquiring about prices while staying on his cell phone the entire time.
He asked to make an appointment at a later date.
Less than 10 minutes later, JSA said the suspect returned with a female companion who inquired about gold watches. The man, meanwhile, went up to a showcase, took out a small tool and smashed it.
He took rings and pendants and ran from the store, with the woman following him.
JSA said there were several red flags in this case that called for associates to exercise additional caution.
The suspect didn’t stop talking on his cell phone—which usually means the individual is communicating with an accomplice—and he left the store and returned shortly thereafter—which often indicates the suspect is waiting for a safer opportunity to strike.
JSA said the suspect also was wearing a puffy black North Face jacket despite the fact that it was 77 degrees that day.
Clothing inappropriate for the season can indicate someone is attempting to conceal their true size, use the garment to put on a showcase to set up for a distraction theft, or is concealing a weapon, as was the case in the Tulalip robbery.
Kennedy said this incidence highlights the need for stores to have a system in place to address security risks, such as calling over a second sales associate to assist or establishing a code word that alerts staff to a suspicious situation.
“If you spot them and they know you’ve spotted them, they might not do anything,” he said.
The Latest

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.


The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Here are 13 small charms to inspire your layered looks this summer.

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.





















