CrimeApr 05, 2021
2 Robbery Suspects Charged, Connected to 8 Other Incidents CrimeApr 19, 2021
JSA Issues Refresher on What To Do During a Robbery
The reminder follows a frightening incident at a store in California.
The Jewelers Security Alliance advised jewelers to remain calm and cooperate fully in its latest guidance on what to do during a robbery.
New York—The Jewelers Security Alliance has issued guidance on what to do during a robbery following a recent theft in California.
The crux of the advice boils down to “do not resist and cooperate fully,” the organization said in an email to its members.
“The bottom line is to stay alive, don’t resist, and let your insurance cover the loss,” President John Kennedy said in a statement to National Jeweler.
Here are some other tips to keep in mind.
Follow directions.
Plain and simple, do as the robber says, advises JSA.
Keep quiet and still, unless told to do otherwise.
Related stories will be right here …
Avoid saying or doing anything to anger the robber.
For example, staring at their face for too long may make it seem like you are trying to memorize facial features.
It’s helpful to rehearse with employees beforehand what they should do during a robbery.
“Being prepared may help prevent an employee from panicking and provoking violence,” said JSA.
Do not fight back.
Do not attempt to disarm the robber or reach for a weapon, JSA said.
Presume that the robber will shoot without hesitation.
Do not chase them or follow them out of the store.
It’s best to let them leave. The less time the robbers are in the store, the less risk there is of injury, said JSA.
Remain calm.
Though easier said than done, JSA advises victims of a robbery to remain calm.
“Expect to be threatened. One of the robber’s weapons is the fear he creates,” said JSA.
The robbery may force the jeweler and his staff into a back room, where they could be tied up or handcuffed, or made to get down on the floor.
As noted previously, the best course of action is to comply.
Contact the police.
It’s important to know when to call the police and what to do before they arrive.
If your store has a holdup alarm, do not press it until the robber has left and the door is locked. This is the time to call the police.
If the police arrive while the robber is still in the store, a hostage situation could arise.
Do not wipe or clean the cases or any other surfaces before the police arrive. You could destroy fingerprints or other important evidence.
Try to memorize the areas where the robbers touched and share that information with the police when they arrive.
If you are able, keep witnesses present until the police arrive. If not, write down their names, addresses, and phone numbers.
JSA recommends jewelers do not talk to the media or allow them to film around the store.
For more information, visit the Jewelers Security Alliance website.
Editors' Picks
Sponsored by
More on Crime
The Latest
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop EarringsHeidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.
SourcingFeb 21, 2025
Zambia Lifts 15% Export Duty on Gemstones, Metals The reversal comes less than two months after the Zambian government reinstated the tax in an effort to bring in more money.
MajorsFeb 21, 2025
24 Karat Club of New York Names New PresidentThe organization also announced its newly elected officers and directors.
Brought to you by
Get Ready for the JA New York Spring ShowThis year will feature a new MJSA Showcase and partnership with Piazza Italia.
SourcingFeb 20, 2025
Anglo Writes Down Value of De Beers by $2.9B As anticipated, Anglo took another impairment charge on the diamond miner and marketer, which saw revenue sink 23 percent in 2024.
Weekly QuizFeb 21, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 20, 2025
Harry Winston’s Son Donates Fancy Red Diamond to the SmithsonianRonald Winston is giving the 2.33-carat “Winston Red” to the Smithsonian, 67 years after his father donated the Hope Diamond.
SourcingFeb 20, 2025
GJEPC Names New Chairman, Vice ChairmanKirit Bhansali, a partner in Smital Gems and chairman of India Jewellery Park, will take on the role of chairman.
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored GemsColored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
IndependentsFeb 20, 2025
IJO Elects 4 New Board MembersAlisha Cornett, Nic Faini, Eric Stevens, and Seth Shipley have joined the organization’s board of directors for a three-year term.
SourcingFeb 19, 2025
Diamond Mining Company CEO Steps Down Amid Sales Slump, LayoffsPetra Diamonds Ltd. CEO Richard Duffy resigned as the diamond miner reported a 30 percent drop in sales to start its fiscal year.
ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on PinterestPinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.
MajorsFeb 19, 2025
Cartier Opens New Store Inside LAXThe boutique is the French luxury brand’s first airport store on the West Coast.
CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande CollabThe store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.
Policies & IssuesFeb 18, 2025
New Customs Requirements for Diamond Imports: What We KnowBeginning in April, companies importing diamonds into the United States will have to list the country in which the diamonds were mined.
AuctionsFeb 18, 2025
A Menagerie of Fabergé Coming to Sotheby’sAround 30 whimsical Fabergé animal carvings will go up for auction at Sotheby’s Geneva in May.
SourcingFeb 18, 2025
Celine Assimon Stepping Down as CEO of De Beers JewellersAssimon will be leaving at the end of February after nearly five years with De Beers.
CollectionsFeb 18, 2025
Tabayer Debuts Its First Men’s Jewelry SelectionsDesigns from the brand’s “Oera” collection have been reimagined with modern masculinity in mind.
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana SapphiresThe wholesale collection features material from the Rock Creek mine in a variety of colors.
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ StarThe “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ RingShow some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting EdgeAGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 CatalogMore than 400 new pieces are featured in the supplier’s latest catalog.
TrendsFeb 13, 2025
Amanda’s Style File: Hearts for Valentine’s DayThis curation celebrates love with heart-shaped jewelry of all shapes and sizes.
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsFeb 12, 2025
5 Engagement Ring Trends Expected to Rule 2025From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.
EditorsFeb 12, 2025
Q&A: Marion Fasel on the History of Diamond Engagement RingsFasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.
