Technology

Jacmel Acquires The Boho Boutique Amid Digital Push

TechnologyAug 26, 2021

Jacmel Acquires The Boho Boutique Amid Digital Push

The jewelry distributor is looking to expand its digital presence.

The "Let Them Flow" earrings in black ($16.95) are a best seller for The Boho Boutique, an e-commerce brand just acquired by jewelry distributor Jacmel.
New York—Jacmel NYC has scooped up e-commerce brand The Boho Boutique as the jewelry distributor looks to expand its digital presence.

The price of the acquisition was not made public.

Launched in December 2016, The Boho Boutique sells fashion jewelry, with most pieces priced under the $50 mark.

Jacmel CEO Jack Rahmey called the acquisition “an important strategic step” for bolstering the company’s digital presence.

“We feel it is a great time to diversify into the direct-to-consumer market digitally, and a brand with a solid footprint online means we can hit the ground running,” Rahmey said in a press release about the acquisition.

Saul Owide, founder of The Boho Boutique, said, “With hundreds of thousands of customers worldwide, The Boho Boutique is well positioned to prove a shrewd investment for Jacmel. Consumer appetite remains very strong for jewelry, particularly at the more affordable end of the market, and I’m confident Jacmel will continue to grow Boho exponentially using their experience and existing infrastructure available to them and wish them nothing but success.”

Owide will move on to work on new projects with Rachel Bloom NYC, a new smart bag concept set to launch this fall.

He will remain at the helm of his digital agency The Ads Man, which works with small and medium-sized e-commerce brands on website development, digital marketing, and more.

 Related stories will be right here …
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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