Provenance Proof Blockchain Hits 500K Tracked Colored Gemstones
The platform, developed by Gübelin and Everledger, has also undergone a redesign.

The companies announced Thursday the blockchain platform has now processed more than 500,000 colored gemstones.
They said the tracked stones have comprised more than 50 types of gems from all around the world.
More than 500 organizations are now registered on the platform, from artisanal miners and cutters to jewelry brands, gem labs, and retailers, according to Gübelin and Everledger.
The Provenance Proof Blockchain is designed to keep track of colored gemstones as they travel along the supply chain.
It begins at the mine, and then each transaction adds an immutable entry to the blockchain, resulting in a record that tracks the stone’s journey all the way to the end user.
Data captured includes the gemstone’s characteristics, details of its origin, and the circumstances under which the gem was mined, treated, cut, and set.
Gübelin and Everledger announced during the 2019 Tucson gem shows that the platform was opening to the industry after development and a pilot program with Fura Gems.
The two said environmental and social sustainability-minded retailers have driven the bulk of the platform’s industry adoption since then.
“Provenance Proof enables us to provide a level of transparency that had not previously been available in our industry. Their platform dispenses a friendly graphical user interface that effectively communicates each stone’s unique origin story,” Josef Gad of Assay Jewelers said in a statement.
“This partnership has not only added value on the consumer front, but it has also increased our B2B network of other retailers in search of stones with provenance. We are thrilled to become a part of this mission to cultivate a more ethical and transparent gemstone industry.”
Concurrent with the news of a milestone is a redesign for the platform meant to better help retailers and consumers trace the history of a stone.
It has given the platform an “an easy-view modular layout,” according to the press release, allowing for rapid access to a stone’s provenance story.
Additionally, the platform now provides the option to print a document that can physically accompany a stone for proof of origin and transparency.
The Latest

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.


The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

























