Provenance Proof Blockchain Hits 500K Tracked Colored Gemstones
The platform, developed by Gübelin and Everledger, has also undergone a redesign.

The companies announced Thursday the blockchain platform has now processed more than 500,000 colored gemstones.
They said the tracked stones have comprised more than 50 types of gems from all around the world.
More than 500 organizations are now registered on the platform, from artisanal miners and cutters to jewelry brands, gem labs, and retailers, according to Gübelin and Everledger.
The Provenance Proof Blockchain is designed to keep track of colored gemstones as they travel along the supply chain.
It begins at the mine, and then each transaction adds an immutable entry to the blockchain, resulting in a record that tracks the stone’s journey all the way to the end user.
Data captured includes the gemstone’s characteristics, details of its origin, and the circumstances under which the gem was mined, treated, cut, and set.
Gübelin and Everledger announced during the 2019 Tucson gem shows that the platform was opening to the industry after development and a pilot program with Fura Gems.
The two said environmental and social sustainability-minded retailers have driven the bulk of the platform’s industry adoption since then.
“Provenance Proof enables us to provide a level of transparency that had not previously been available in our industry. Their platform dispenses a friendly graphical user interface that effectively communicates each stone’s unique origin story,” Josef Gad of Assay Jewelers said in a statement.
“This partnership has not only added value on the consumer front, but it has also increased our B2B network of other retailers in search of stones with provenance. We are thrilled to become a part of this mission to cultivate a more ethical and transparent gemstone industry.”
Concurrent with the news of a milestone is a redesign for the platform meant to better help retailers and consumers trace the history of a stone.
It has given the platform an “an easy-view modular layout,” according to the press release, allowing for rapid access to a stone’s provenance story.
Additionally, the platform now provides the option to print a document that can physically accompany a stone for proof of origin and transparency.
The Latest

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.


Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.


























