Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.

Michelle Graff

Whether retailers choose to discount or not, it is vitally important that they have integrity in their pricing, columnist Peter Smith writes.

Michelle Graff

De Beers and its diamond brand Forevermark have launched their call-to-action advertising campaign that is designed to increase consumer demand for diamonds across the board this holiday season. 

Michelle Graff

Reflecting on the closing of his jewelry manufacturing firm in the 1980s, columnist Jan Brassem shares four personal observations about the current state of the jewelry industry.

Jan Brassem

The 9.54-carat fancy deep blue diamond Shirley Temple’s dad bought her in 1940 could sell for as much as $35 million when it hits the auction block next month.

Brecken Branstrator

The introduction comes as the Japanese company makes a push to emphasize its higher-end timepieces, particularly in the U.S. market.

Michelle Graff

Tissot’s NBA watches, Breitling’s ultra-light 50 mm Avenger and Waltham Watches celebrity style on social media were among the highlights our editor spotted during her first day on the show floor.

Michelle Graff

Likeable Local’s Beth Henderson shares a handful of hacks jewelers can use to combat, and even prevent, the negative comments left on their social media sites.

Michelle Graff

The large diamond finds continue, with mining company Petra Diamonds recovering a 23.16-carat pink and Lucara coming up big again with an 813-carat white diamond.

Michelle Graff

True North Gems has initiated mining operations at the Aappaluttoq ruby and pink sapphire open-pit mine in southwestern Greenland.

Michelle Graff

De Beers has ceased operations at its Snap Lake mine and will take the next year to determine if mining there is worthwhile given the drop in demand for diamonds.

The Ed Levin Jewelry brand has named fashion and luxury jewelry veteran Steve Fredkove as its Midwest key account manager.

Brecken Branstrator

During a year that saw the market for both rough and polished diamonds constrained, the mining company’s revenue decreased to $249.5 million while profit was up 12 percent.

Brecken Branstrator

With increasing competition for shoppers’ attention coming not only from other jewelers but other product categories, jewelry stores need to stay competitive by focusing on offering the best in-store experience to attract and keep customers.

Brecken Branstrator

In a two-part column, Jan Brassem relives the closing of his jewelry manufacturing firm in the early ‘80s and the 4 lessons it taught him about success in the jewelry business. Part I: The good old days.

Jan Brassem

Next week, Likeable Local will hold a webinar featuring CEO Dave Kerpen, who will teach jewelers how to get the most out of their social media to advertise their businesses.

Brecken Branstrator

The fancy vivid “De Beers Millennium Jewel 4,” once part of a group of diamonds De Beers gathered to mark the millennium, will be up for auction at Sotheby’s Hong Kong.

Mike Clemente now is vice president of sales while Brian Newman has been appointed Northeast territory manager.

The owner of Leilani’s Jewelers in Torrance, Calif. shot and killed a man who allegedly was trying to rob his store on Tuesday.

Brecken Branstrator

The Smyth Jewelers executive now is board president of the Continental Buying Group, where he will provide strategic counsel for the organization.

The seminar is just one of many Jewelers of America is producing during the JA New York Spring show, scheduled to take place at the Javits Center next week.

Brecken Branstrator

The U.S. Fish and Wildlife Service plans to severely tighten regulations on the trade in African elephant ivory and, while there are a few exemptions, they may not extend to jewelry. 

Consumers today think they are giving small retail jewelers business when they ask them to size the ring they got on the Internet. But this isn’t type of business jewelers want to be doing, retailer Jim Alperin writes.

James Alperin

The Detroit-built watch brand also received a mention in Sunday night’s Democratic debate.

According to an internal communication from the brand sent to a local news outlet, Harlan Kent resigned Friday after slightly less than a year with the jewelry company.