The shift from buying luxury to buying lifestyle--an evening out at a restaurant, a day at a spa, or a vacation--is not driven by taste alone but by economic factors, Jim Alperin writes.
Retailer James Alperin details the thought process behind his decision to close the suburban Cleveland jewelry store he’s operated since 1983.
Just having a regular retail space is not going to cut it today, writes Jim Alperin. Jewelers need to figure out how to turn their store into an experience.
Consumers today think they are giving small retail jewelers business when they ask them to size the ring they got on the Internet. But this isn’t type of business jewelers want to be doing, retailer Jim Alperin writes.
Branding plays an important part in consumer purchasing habits, and retailers today can’t afford to miss out by not carrying branded lines, retailer Jim Alperin writes.
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