Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
From Tucson: Hot Stones and a Changing Market
At AGTA GemFair, the Gemworld International team addressed the health of the global market and which gemstones are resonating with consumers right now.

Tucson, Ariz.—Every year in Tucson during the gem shows, Gemworld International gives an update on market trends and other pertinent topics in the gem sector.
This year, President Richard Drucker and Vice President Stuart Robertson addressed the health of the global market and which stones are resonating with consumers right now.
Here are six points they covered during their session at the AGTA GemFair jewelry trade show.
1. The U.S. market is changing.
Robertson said price points in the market have been lower of late as the American wealth structure has changed.
The U.S. is still the main market for the gem world, but more high-quality pieces are selling overseas now. The condensing of the market, due in large part to the internet, and the increased competition it has bred has also been a driver for this change, he added.
There have been record prices in certain categories, especially at auction, which is “skewing the perception of the overall market.” These strong sales represent the top end of the market only, he said.
2. The “new” industry is doing a good job telling the stories behind the gems.
Young members of the industry understand the importance of gem sourcing and of bringing the story in front of the consumer, Robertson said.
Today’s designers have little interest in memo because that’s not the way they’re doing business—they’re buying small amounts and operating out of small galleries or studios, focusing more on jewelry as art and paying for things as they go.
RELATED CONTENT: The Next Generation: David Bindra of B & B Fine Gems“Companies that are operating mostly on memo goods have really no vested interest in understanding the story or understanding sourcing in this industry because they have no connection to it. Their money is not on the line; they have other people’s money on the line. That’s an interesting contrast that we’ve been able to note here,” he said.
3. There is stricter enforcement of mineral industry regulations in important source countries.
The increased control of gem material by source countries is driven by a need to create more beneficiation for the local communities, Robertson said, noting that some of these countries are starting to realize the importance and value of their natural resources.
Many are now evaluating their industries, and programs to add beneficiation are spreading across countries like Burma, Tanzania and Ethiopia.
This will ultimately
4. The sector is seeing the two-tier market continue.
The market for high-end, natural goods is strong because supply is tight, especially in the case of ruby, emerald, sapphire and Paraiba tourmaline.
The lower end—meaning both lower-quality goods as well as less expensive gemstones, like blue topaz and citrine—is overproduced and prices are soft, Robertson said, noting that it is losing market share to unique stones and lesser-known gems that are about the same price.
The middle portion of the market, traditionally the bread-and-butter of the industry, has been “disappointing” the last few years. It was moving upward but then went flat last year and is fairly weak again.
5. Here’s what’s happening with the “big three.”
In Burma, ruby production has been strong again as miners aim to produce enough material before the country’s expected regulations kick in.
Supply in East Africa is very strong, with the main source continuing to be Mozambique, where large-scale production is displacing much of the artisanal mining.
For now, the ruby market is stable, Robertson said, but noted that demand and prices are slightly lower for heated stones.
And whereas ruby traditionally has occupied about 20 of the market share that sapphire does, there’s been so much production in recent years that it’s nearly on par with sapphire now, Robertson said.
This will be important for pricing of rubies going forward, especially as the question remains of whether demand will be there to support such strong supply.
“I think that does have some implications for the pricing going forward because the reality is there’s really nothing to suggest that the appetite for the material will equal that for sapphire. Long-term we do expect prices to soften, especially on heated material.”
Sapphires, meanwhile, are still the top-selling gem in the world market, especially in the West. The blue and blue-green/teal sapphires continue to be popular.
There’s a decent supply of sapphire as Asian and African sources continue producing. Pricing for natural stones have gone up, especially the higher-grade material, and are likely to continue to rise as source countries tighten control.
While demand for emeralds was better than expected in 2018, that excitement is starting to wane, Robertson said—treatment issues for emeralds are the most confusing among the big three and have led to an ongoing debate in the trade about how they are disclosed and communicated on lab reports.
RELATED CONTENT: State of the Colored Gemstones Market—All Together Now?Colombian emeralds remain the benchmark for pricing of all emeralds, he said.
Ethiopian emerald production has slowed as the government assesses its resources, while Zambian production is “OK” and production from Brazil is small.
6. Here are the market’s “must-haves.”
Pink- and red-colored gems continue to be in demand, with consumers increasingly purchasing by color rather than gem varietal, Drucker said. This has boosted demand for stones like morganite, spinel and tourmaline.
He added that blues are always reliable sellers and gemstones in peach/soft orange shades are doing well. However, the key for the market is to be different when it comes to gems, offering sapphire slices or other unusual materials.
Garnets are seeing a resurgence in popularity—with rhodolite making a splash with designers, and spessartite and tsavorite among the top-selling gems in their color categories—as are other shades of zoisite, building off the high demand for tanzanite.
The Latest

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The nonprofit has welcomed four new grantees for 2026.


Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.






















