Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Meet the Showroom Bringing Cool Jewelry Brands Stateside
Rainbowwave represents a number of emerging and established fine jewelry brands.

Whenever an international fine jewelry brand with a unique point of view dips its toes in the American market there’s a good chance they’ve entered my purview via Rainbowwave.
Maria Lemos founded the fashion, accessories and jewelry sales showroom in London back in 2002.
Today it boasts a second office in New York City and, in addition to its staff of 45 sales professionals, a public relations and operations team.
The delightfully named company has been my introduction to brands like Venyx, Raphaele Canot and Yannis Sergakis.
Currently, the showroom represents 15 fine jewelers, including Nina Runsdorf, Ileana Makri, Nikolle Radi and Bibi van der Velden, as well as Canot and Sergakis.
A recent trip to the New York showroom introduced me to a whole new set of creatives I’d never heard of as well as a few brands planted firmly in my list of favorites like one of its few Americans, the Los Angeles-based Lizzie Mandler.
“We do not have a definitive selection criteria when it comes to style. However, one thing that we always look for is originality and craftsmanship,” Rainbowwave Jewelry Director Darren Hildrow explained of the company’s impressive cadre of designers.
“It is a joy to see designers who are brave enough to push the boundaries of design; too many fall into the trap of commerciality. Commerciality will make any designer money in the short term but will likely only lasts a couple of seasons. Originality, although a struggle in the beginning, will last a lifetime.”
Below is a highlight reel of non-commercial and boundary-pushing works I saw from designers new and established.
German designer Gisa Golpira launched Golpira as an ode to her childhood in South America, where her mother dug for gold. Golpira decided to honor gold’s natural nugget shape by incorporating the raw material into pendants, earrings and rings, sometimes accented with diamonds.
British jewelry veteran Pippa Small takes philanthropy to an unheard-of level with her Turquoise Mountain line, crafted by artisans she works with in depressed locations like Afghanistan.
Her namesake fine line is as entrancing as ever. Coiled rings and bracelets have a tribal quality that lends themselves well to her simple style, in which the materials do most of the talking, like these rubies.
Ileana Makri continues to expand on some of her favorite signatures, like an evil eye or baguette diamonds, which accent luxurious new
Out of Japan, Hum exemplifies the meticulous pursuit of perfection that characterizes much of Japanese design. The brand applies a sophisticated point of view to update classic chain link bracelets and rings with interesting metal alloys and pavé diamonds.
Speaking of perfection, Lizzie Mandler has just about perfected her gold chain with her signature knife-edge.
The designer elevates daily jewelry staples with her exacting attention to detail, honing in on ideal scale, shape and texture to create truly investment-worthy pieces.
The Latest

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.


The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.