IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyGradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer
GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
GCAL by Sarine has named industry veteran Avi Levy as its first chief growth officer.
New York—GCAL by Sarine has appointed industry veteran Avi Levy as its new chief growth officer.
The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
Related stories will be right here …
The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
More on Grading
The Latest
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
