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GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
GCAL by Sarine has named industry veteran Avi Levy as its first chief growth officer.
New York—GCAL by Sarine has appointed industry veteran Avi Levy as its new chief growth officer.
The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
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The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
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