IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyGradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer
GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
GCAL by Sarine has named industry veteran Avi Levy as its first chief growth officer.
New York—GCAL by Sarine has appointed industry veteran Avi Levy as its new chief growth officer.
The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
Related stories will be right here …
The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
More on Grading
The Latest
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
ColumnistsSep 11, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
