Avi Levy Is GCAL By Sarine’s New Chief Growth Officer
GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The position is brand new for the company and was created to sharpen its focus on strategic partnerships and scalable expansion.
Prior to implementing the new role, the executive team shared growth-related responsibilities.
Levy’s appointment as the first chief growth officer reinforces GCAL by Sarine’s commitment to expansion, strategic partnerships, and strengthening its position as a trusted source for third-party diamond certification, it said.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, president of GCAL by Sarine.
“He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
With more than 30 years of experience in the diamond and jewelry sector, Levy is set to lead growth initiatives across North America and beyond, said the company, as his expertise has helped him build strong industry relationships across all levels.
Previously, he was president of IGI North America, where he led significant growth and increased visibility in the U.S. market for five years.
He also serves on the Diamonds Do Good and Mercury Free Mining boards.
As chief growth officer, Levy will focus on retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, it said, offering guaranteed grading certificates with a zero-tolerance standard.
“GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth,” said Levy.
GCAL by Sarine is part of the Sarine Group, which acquired GCAL in 2023. It provides grading certificates that are supported by advanced AI-based grading, the Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
The Latest

At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.


Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.