The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
Meet the Showroom Bringing Cool Jewelry Brands Stateside
Rainbowwave represents a number of emerging and established fine jewelry brands.

Whenever an international fine jewelry brand with a unique point of view dips its toes in the American market there’s a good chance they’ve entered my purview via Rainbowwave.
Maria Lemos founded the fashion, accessories and jewelry sales showroom in London back in 2002.
Today it boasts a second office in New York City and, in addition to its staff of 45 sales professionals, a public relations and operations team.
The delightfully named company has been my introduction to brands like Venyx, Raphaele Canot and Yannis Sergakis.
Currently, the showroom represents 15 fine jewelers, including Nina Runsdorf, Ileana Makri, Nikolle Radi and Bibi van der Velden, as well as Canot and Sergakis.
A recent trip to the New York showroom introduced me to a whole new set of creatives I’d never heard of as well as a few brands planted firmly in my list of favorites like one of its few Americans, the Los Angeles-based Lizzie Mandler.
“We do not have a definitive selection criteria when it comes to style. However, one thing that we always look for is originality and craftsmanship,” Rainbowwave Jewelry Director Darren Hildrow explained of the company’s impressive cadre of designers.
“It is a joy to see designers who are brave enough to push the boundaries of design; too many fall into the trap of commerciality. Commerciality will make any designer money in the short term but will likely only lasts a couple of seasons. Originality, although a struggle in the beginning, will last a lifetime.”
Below is a highlight reel of non-commercial and boundary-pushing works I saw from designers new and established.
German designer Gisa Golpira launched Golpira as an ode to her childhood in South America, where her mother dug for gold. Golpira decided to honor gold’s natural nugget shape by incorporating the raw material into pendants, earrings and rings, sometimes accented with diamonds.
British jewelry veteran Pippa Small takes philanthropy to an unheard-of level with her Turquoise Mountain line, crafted by artisans she works with in depressed locations like Afghanistan.
Her namesake fine line is as entrancing as ever. Coiled rings and bracelets have a tribal quality that lends themselves well to her simple style, in which the materials do most of the talking, like these rubies.
Ileana Makri continues to expand on some of her favorite signatures, like an evil eye or baguette diamonds, which accent luxurious new
Out of Japan, Hum exemplifies the meticulous pursuit of perfection that characterizes much of Japanese design. The brand applies a sophisticated point of view to update classic chain link bracelets and rings with interesting metal alloys and pavé diamonds.
Speaking of perfection, Lizzie Mandler has just about perfected her gold chain with her signature knife-edge.
The designer elevates daily jewelry staples with her exacting attention to detail, honing in on ideal scale, shape and texture to create truly investment-worthy pieces.
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

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