Bulgari Doubles Size of Jewelry Factory in Italy
Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
The LVMH-owned brand inaugurated the expansion of the factory in Valenza, Italy—a hub for goldsmiths—with a ceremony last week that included a panel discussion and a guided tour of the facility led by Bulgari CEO Jean-Christophe Babin and other top executives from LVMH and Bulgari.
It is now the largest single-brand jewelry manufacturing facility in the world, according to Bulgari.
“Today marks a historic milestone not only for Bulgari, but also for the territory of Valenza and the global jewelry industry,” Babin said at the factory’s opening ceremony on April 16. “The expansion of our [facility] is far more than a doubling in size and production capacity—it is the realization of a bold, contemporary vision for what the luxury industry must become in the future.
“This project is designed to integrate new crafts from the jewelry world … while enhancing education and training, fostering workplace well-being, and protecting the environment.”
The original 151,000-square-foot Manifattura Bulgari opened in 2017 as a replacement for its factories in Valenza and Solonghello, Italy.
The addition is about 205,000 square feet, bringing the total size of the facility to a little more than 355,000 square feet.
The factory employed 370 people when it opened eight years ago.
That number has since grown to more than 1,100 and Bulgari said it expects to hire more than 500 craftspeople by 2029 as production grows.
Included as part of the addition is Scuola Bulgari, a jewelry school that is open to all.
The brand said Scuola Bulgari is its first publicly accessible jewelry training school and the first school within a jewelry manufacturing facility.
It will operate alongside the Bulgari Jewelry Academy, which is the brand’s school for new employees that teaches the techniques used in creating the brand’s jewelry.
“At Scuola Bulgari, students will be trained by master goldsmiths, academic experts, and established professionals in the jewelry industry,” Bulgari Jewelry Managing Director Corinne Le Foll said.
“Together with the Bulgari Jewelry Academy, launched in 2017, this new educational initiative represents both concrete and symbolic investment in the genius and artistry of Made in Italy.”
According to Bulgari, the factory runs on renewable energy, with a geothermal system and more than 4,100 solar panels providing 50 percent of the plant’s power. The other half is supplied entirely by other renewable energy sources.
The manufacturing facility also has a no-plastics policy, optimized air treatment, precise temperature control, and water management systems.
The Latest

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.


Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.


























