Majors

Bulgari Doubles Size of Jewelry Factory in Italy

MajorsApr 23, 2025

Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Aerial view of expanded Bulgari jewelry factory
An aerial view of the expanded facility. The white building in the front is the Cascina dell’Orefice, or “golden farmhouse,” a historic building Bulgari restored that is said to have been the home of the region’s first goldsmith. (Photo credit: Matteo Carassale)
Inside of expanded Bulgari jewelry factory
Manifattura Bulgari employed fewer than 400 people when it opened in 2017, but the company said it plans to grow the workforce to more than 1,600 in the next four years. (Photo courtesy of Bulgari)
View Slideshow
Valenza, Italy—Bulgari has expanded the size of its jewelry factory in Italy to more than 350,000 square feet, with the aim of doubling production by 2029 and employing over 1,600 people.  

The LVMH-owned brand inaugurated the expansion of the factory in Valenza, Italy—a hub for goldsmiths—with a ceremony last week that included a panel discussion and a guided tour of the facility led by Bulgari CEO Jean-Christophe Babin and other top executives from LVMH and Bulgari. 

It is now the largest single-brand jewelry manufacturing facility in the world, according to Bulgari. 

“Today marks a historic milestone not only for Bulgari, but also for the territory of Valenza and the global jewelry industry,” Babin said at the factory’s opening ceremony on April 16.  “The expansion of our [facility] is far more than a doubling in size and production capacity—it is the realization of a bold, contemporary vision for what the luxury industry must become in the future. 

“This project is designed to integrate new crafts from the jewelry world … while enhancing education and training, fostering workplace well-being, and protecting the environment.” 

 Related stories will be right here … 

The original 151,000-square-foot Manifattura Bulgari opened in 2017 as a replacement for its factories in Valenza and Solonghello, Italy.

The addition is about 205,000 square feet, bringing the total size of the facility to a little more than 355,000 square feet.   

The factory employed 370 people when it opened eight years ago.

That number has since grown to more than 1,100 and Bulgari said it expects to hire more than 500 craftspeople by 2029 as production grows. 

Included as part of the addition is Scuola Bulgari, a jewelry school that is open to all.

The brand said Scuola Bulgari is its first publicly accessible jewelry training school and the first school within a jewelry manufacturing facility.

Inside Scuola Bulgari
Bulgari’s new jewelry school located within its Valenza factory, Scuola Bulgari, is open to the public, while the company’s existing jewelry academy is for employees of the brand only. (Photo courtesy of Bulgari)


It will operate alongside the Bulgari Jewelry Academy, which is the brand’s school for new employees that teaches the techniques used in creating the brand’s jewelry.

“At Scuola Bulgari, students will be trained by master goldsmiths, academic experts, and established professionals in the jewelry industry,” Bulgari Jewelry Managing Director Corinne Le Foll said.

“Together with the Bulgari Jewelry Academy, launched in 2017, this new educational initiative represents both concrete and symbolic investment in the genius and artistry of Made in Italy.”

According to Bulgari, the factory runs on renewable energy, with a geothermal system and more than 4,100 solar panels providing 50 percent of the plant’s power. The other half is supplied entirely by other renewable energy sources. 

The manufacturing facility also has a no-plastics policy, optimized air treatment, precise temperature control, and water management systems. 

The Latest

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Weekly QuizOct 30, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Introducing GIA Jewelry Services

Supplier Spotlight Sponsored by GIA

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

Weston Jewelers Fort Lauderdale store rendering
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale

The family-owned jeweler will open its fourth store in Florida in late 2027.

Two of the three suspects in burglary at Queens jeweler’s home
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

Muse’s Have a Heart x Diamonds Do Good Collection on Flaviana Matata
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDG

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

Christies Kashmir sapphire ring
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online Auction

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

Heavenly Vices Mother Father Spinner Necklace
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

Interpol Stolen Works of Art Database, The Louvre Museum Graphic
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

My Next Question webinar graphic
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your Business

Experts share top tips on how to encourage positive reviews and handle negative feedback.

GIA iD100® Technology
Supplier BulletinOct 30, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Seattle PD image of Menashe & Sons Jewelers following Aug. 14 smash-and-grab robbery
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

Alison Lou Lumière Fine Collection On-Model
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and Resin

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

Buddha Mama gold skull pave huggies
TrendsOct 30, 2025
Amanda’s Style File: A Haunted Halloween

Show off your spooky side with these 12 festive jewels.

Is This Love That I’m Feeling event imagery
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History Museum

The “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.

Stock image of person holding shopping bags
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence

Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.

Couture show
Events & AwardsOct 29, 2025
Couture Partners With Time to Watches

The company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.

The Modern Guide to Vintage Jewelry by Beth Bernstein
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide

“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.

Collage of bug jewelry
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful Jewelry

For her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.

Gem Awards 2025 at Cipriani New York
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award Nominees

Notable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.

Graphic for Jewelers of America’s 2025 State of the Industry webinar
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry

Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy