Majors

Bulgari Doubles Size of Jewelry Factory in Italy

MajorsApr 23, 2025

Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Aerial view of expanded Bulgari jewelry factory
An aerial view of the expanded facility. The white building in the front is the Cascina dell’Orefice, or “golden farmhouse,” a historic building Bulgari restored that is said to have been the home of the region’s first goldsmith. (Photo credit: Matteo Carassale)
Inside of expanded Bulgari jewelry factory
Manifattura Bulgari employed fewer than 400 people when it opened in 2017, but the company said it plans to grow the workforce to more than 1,600 in the next four years. (Photo courtesy of Bulgari)
View Slideshow
Valenza, Italy—Bulgari has expanded the size of its jewelry factory in Italy to more than 350,000 square feet, with the aim of doubling production by 2029 and employing over 1,600 people.  

The LVMH-owned brand inaugurated the expansion of the factory in Valenza, Italy—a hub for goldsmiths—with a ceremony last week that included a panel discussion and a guided tour of the facility led by Bulgari CEO Jean-Christophe Babin and other top executives from LVMH and Bulgari. 

It is now the largest single-brand jewelry manufacturing facility in the world, according to Bulgari. 

“Today marks a historic milestone not only for Bulgari, but also for the territory of Valenza and the global jewelry industry,” Babin said at the factory’s opening ceremony on April 16.  “The expansion of our [facility] is far more than a doubling in size and production capacity—it is the realization of a bold, contemporary vision for what the luxury industry must become in the future. 

“This project is designed to integrate new crafts from the jewelry world … while enhancing education and training, fostering workplace well-being, and protecting the environment.” 

 Related stories will be right here … 

The original 151,000-square-foot Manifattura Bulgari opened in 2017 as a replacement for its factories in Valenza and Solonghello, Italy.

The addition is about 205,000 square feet, bringing the total size of the facility to a little more than 355,000 square feet.   

The factory employed 370 people when it opened eight years ago.

That number has since grown to more than 1,100 and Bulgari said it expects to hire more than 500 craftspeople by 2029 as production grows. 

Included as part of the addition is Scuola Bulgari, a jewelry school that is open to all.

The brand said Scuola Bulgari is its first publicly accessible jewelry training school and the first school within a jewelry manufacturing facility.

Inside Scuola Bulgari
Bulgari’s new jewelry school located within its Valenza factory, Scuola Bulgari, is open to the public, while the company’s existing jewelry academy is for employees of the brand only. (Photo courtesy of Bulgari)


It will operate alongside the Bulgari Jewelry Academy, which is the brand’s school for new employees that teaches the techniques used in creating the brand’s jewelry.

“At Scuola Bulgari, students will be trained by master goldsmiths, academic experts, and established professionals in the jewelry industry,” Bulgari Jewelry Managing Director Corinne Le Foll said.

“Together with the Bulgari Jewelry Academy, launched in 2017, this new educational initiative represents both concrete and symbolic investment in the genius and artistry of Made in Italy.”

According to Bulgari, the factory runs on renewable energy, with a geothermal system and more than 4,100 solar panels providing 50 percent of the plant’s power. The other half is supplied entirely by other renewable energy sources. 

The manufacturing facility also has a no-plastics policy, optimized air treatment, precise temperature control, and water management systems. 

The Latest

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Joanna Carson jewelry auction
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to Auction

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

Anza gems
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in Tucson

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Dr. George Rossman
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Nest doorbell camera footage of suspect in Nancy Guthrie abduction
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy