Majors

Bulgari Doubles Size of Jewelry Factory in Italy

MajorsApr 23, 2025

Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Aerial view of expanded Bulgari jewelry factory
An aerial view of the expanded facility. The white building in the front is the Cascina dell’Orefice, or “golden farmhouse,” a historic building Bulgari restored that is said to have been the home of the region’s first goldsmith. (Photo credit: Matteo Carassale)
Inside of expanded Bulgari jewelry factory
Manifattura Bulgari employed fewer than 400 people when it opened in 2017, but the company said it plans to grow the workforce to more than 1,600 in the next four years. (Photo courtesy of Bulgari)
View Slideshow
Valenza, Italy—Bulgari has expanded the size of its jewelry factory in Italy to more than 350,000 square feet, with the aim of doubling production by 2029 and employing over 1,600 people.  

The LVMH-owned brand inaugurated the expansion of the factory in Valenza, Italy—a hub for goldsmiths—with a ceremony last week that included a panel discussion and a guided tour of the facility led by Bulgari CEO Jean-Christophe Babin and other top executives from LVMH and Bulgari. 

It is now the largest single-brand jewelry manufacturing facility in the world, according to Bulgari. 

“Today marks a historic milestone not only for Bulgari, but also for the territory of Valenza and the global jewelry industry,” Babin said at the factory’s opening ceremony on April 16.  “The expansion of our [facility] is far more than a doubling in size and production capacity—it is the realization of a bold, contemporary vision for what the luxury industry must become in the future. 

“This project is designed to integrate new crafts from the jewelry world … while enhancing education and training, fostering workplace well-being, and protecting the environment.” 

 Related stories will be right here … 

The original 151,000-square-foot Manifattura Bulgari opened in 2017 as a replacement for its factories in Valenza and Solonghello, Italy.

The addition is about 205,000 square feet, bringing the total size of the facility to a little more than 355,000 square feet.   

The factory employed 370 people when it opened eight years ago.

That number has since grown to more than 1,100 and Bulgari said it expects to hire more than 500 craftspeople by 2029 as production grows. 

Included as part of the addition is Scuola Bulgari, a jewelry school that is open to all.

The brand said Scuola Bulgari is its first publicly accessible jewelry training school and the first school within a jewelry manufacturing facility.

Inside Scuola Bulgari
Bulgari’s new jewelry school located within its Valenza factory, Scuola Bulgari, is open to the public, while the company’s existing jewelry academy is for employees of the brand only. (Photo courtesy of Bulgari)


It will operate alongside the Bulgari Jewelry Academy, which is the brand’s school for new employees that teaches the techniques used in creating the brand’s jewelry.

“At Scuola Bulgari, students will be trained by master goldsmiths, academic experts, and established professionals in the jewelry industry,” Bulgari Jewelry Managing Director Corinne Le Foll said.

“Together with the Bulgari Jewelry Academy, launched in 2017, this new educational initiative represents both concrete and symbolic investment in the genius and artistry of Made in Italy.”

According to Bulgari, the factory runs on renewable energy, with a geothermal system and more than 4,100 solar panels providing 50 percent of the plant’s power. The other half is supplied entirely by other renewable energy sources. 

The manufacturing facility also has a no-plastics policy, optimized air treatment, precise temperature control, and water management systems. 

The Latest

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

Graphic of cauldron and cat with jewelry in bubbles
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on You

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

Sarin Bachmann and Julie Walsh
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ Honorees

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Jewelers for Children Halloween contest
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You Dare

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy