The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Sale of Victoria’s Secret to Private Equity Firm Scrapped
The $525 million deal was supposed to close in the second quarter.

New York—The deal to sell Victoria’s Secret to a private equity firm has fallen through amid what owner L Brands described as “an extremely challenging business environment.”
L Brands Inc. and Sycamore Partners reached a “mutual agreement” to scrap the $525 million deal, L Brands said in a statement released Monday.
L Brands said it will move forward to with plans to establish Bath & Body Works, its moneymaker, as a pure-play public company while it is “taking the necessary steps” to prepare Victoria’s Secret—which includes Victoria’s Secret Lingerie, Victoria’s Secret Beauty and the teen-focused Pink businesses—to operate as a separate, standalone company.
In addition, all previously announced changes to its board of directors and leadership, including Les Wexner’s resignation, are still happening and will take effect at the annual, now virtual-only stockholders’ meeting on May 14.
RELATED CONTENT: Where Victoria’s Secret Went WrongL Brands and Sycamore announced the deal in February, and it was scheduled to close in the second quarter.
But Sycamore started to waver as the coronavirus pandemic swept the globe, forcing the closure of nonessential retail stores like Victoria’s Secret.
The private equity firm first tried to renegotiate the deal and then filed suit against L Brands in April because it closed stores during COVID-19.
It claimed the closures violated the terms of the agreement, which included a clause dictating that L Brands must conduct business as usual.
L Brands countersued, calling Sycamore’s attempt “invalid.”
In the statement announcing the deal’s termination, incoming L Brands Chairwoman Sarah Nash said the board believes it is best course of action for the company, particularly given the current state of retail.
“Like all retailers, the company faces an extremely challenging business environment,” she said.
“Our board believes that it is in the best interests of the company, our stockholders and our associates to focus our efforts entirely on navigating this environment to address those challenges and positioning our brands for success, rather than engaging in costly and distracting litigation to force a partnership with Sycamore.”
As part of the termination agreement, both companies have agreed to settle all pending litigation and mutually release all claims.
The Latest

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.


The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.