Majors

Sale of Victoria’s Secret to Private Equity Firm Scrapped

MajorsMay 05, 2020

Sale of Victoria’s Secret to Private Equity Firm Scrapped

The $525 million deal was supposed to close in the second quarter.

20200221_Victorias_Secret_Store_NY.jpg
Victoria’s Secret’s sale to private equity firm Sycamore Partners is off, parent company L Brands announced Monday. The deal was supposed to close in the second quarter. (Image courtesy of Wikimedia Commons/WestportWiki)

New York—The deal to sell Victoria’s Secret to a private equity firm has fallen through amid what owner L Brands described as “an extremely challenging business environment.”

L Brands Inc. and Sycamore Partners reached a “mutual agreement” to scrap the $525 million deal, L Brands said in a statement released Monday.

L Brands said it will move forward to with plans to establish Bath & Body Works, its moneymaker, as a pure-play public company while it is “taking the necessary steps” to prepare Victoria’s Secret—which includes Victoria’s Secret Lingerie, Victoria’s Secret Beauty and the teen-focused Pink businesses—to operate as a separate, standalone company.

In addition, all previously announced changes to its board of directors and leadership, including Les Wexner’s resignation, are still happening and will take effect at the annual, now virtual-only stockholders’ meeting on May 14.

RELATED CONTENT: Where Victoria’s Secret Went Wrong
L Brands and Sycamore announced the deal in February, and it was scheduled to close in the second quarter.

But Sycamore started to waver as the coronavirus pandemic swept the globe, forcing the closure of nonessential retail stores like Victoria’s Secret.

The private equity firm first tried to renegotiate the deal and then filed suit against L Brands in April because it closed stores during COVID-19.

It claimed the closures violated the terms of the agreement, which included a clause dictating that L Brands must conduct business as usual.

L Brands countersued, calling Sycamore’s attempt “invalid.”

In the statement announcing the deal’s termination, incoming L Brands Chairwoman Sarah Nash said the board believes it is best course of action for the company, particularly given the current state of retail.

“Like all retailers, the company faces an extremely challenging business environment,” she said.

“Our board believes that it is in the best interests of the company, our stockholders and our associates to focus our efforts entirely on navigating this environment to address those challenges and positioning our brands for success, rather than engaging in costly and distracting litigation to force a partnership with Sycamore.”

As part of the termination agreement, both companies have agreed to settle all pending litigation and mutually release all claims.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Dubai mall
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East Stores

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Brilliant Earth Beverly Hills showroom
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

JIS Miami Spring 2026
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends Talks

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Spinelli Kilcollin Live Now. Polish Later. Campaign
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse Campaign

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

Weekly QuizFeb 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Johnny Nelson Wins David Yurman Gem Award Grant Graphic
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards Grant

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

New Forevermark store in India
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Gannon & Scott and Metalor Technologies employees
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & Scott

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

Isabel Delgado aquamarine earrings
TrendsMar 03, 2026
Amanda’s Style File: Aquatopia

These aquamarine jewels channel the calming energy of the March birthstone.

AGTA Innovative Design Award
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for Spectrum

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Nena Mensah and Sofia Carson at 2026 Actor Awards
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood Glamour

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Person pushing a shopping cart
SurveysMar 02, 2026
Consumer Confidence Edges Up in February

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Rebecca Foerster
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual Luncheon

Foerster is this year’s Stanley Schechter Award recipient.

JFC facets 2026
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.

Faustino Alamo Dominguez and his son, Luis Angel Alamo, of Joyeria Angelo’s in Chicago
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in Chicago

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Ekapa mine
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing Workers

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

Savannah College of Art and Design Bench Jeweler
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and Design

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

Renato Cipullo Splendente R Stone Letter Pendant
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into Hardstones

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

Lady Wardington and diamond clip brooch
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s Jewelry

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

Rough diamonds from De Beers
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers Sale

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

5 Star Jewelry Simi Valley California
CrimeFeb 26, 2026
Three Sentenced in California Jewelry Heist

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine (Cathy) Aulick’s GIA Gianmaria Buccellati Foundation Award Winning Necklace Design
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual Award

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy