The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Signet to Move Texas Office into Massive Development
The jeweler plans to relocate its Irving office to a 1,000-acre live-work-play development but, ultimately, will occupy less office space in the Lone Star State.

Dallas--Signet Jewelers Ltd. is moving its Dallas headquarters from Irving, Texas, into a 1,000-acre mixed-use development called Cypress Waters.
Signet’s current location in Irving, the longtime home to Zale Corp. before its acquisition by Signet in 2014, totals approximately 414,000 square feet.
Its new Dallas Support Center campus in Cypress Waters will total 256,000: 225,000 square feet of office space on a lake-front site and a 31,000-square-foot facility for Signet Manufacturing. (Signet has a total of three manufacturing facilities, the one in Texas plus locations in Akron and Canada. The factories do stone setting and repair work.)
The estimated cost of the Signet’s new support center campus is $50.5 million.
Spanning the cities of Dallas, Coppell and Irving, Cypress Waters is a mix of offices, mid-rise rental housing, parks, shops, restaurants and hiking and biking trails, all on a 360-acre lake. A project of Dallas real estate developer Billingsley Company, Cypress Waters is a $3.5 billion development.
Construction on Signet’s new facilities, which will be the first office campus constructed on the lake, is scheduled to begin in June and be completed by end of 2017.
More than 1,110 Signet employees work in the Dallas store support center.
The jeweler has a total of 38,000 employees in the United States, Canada and United Kingdom. The vast majority of them (nearly 34,000) work in the stores (Zales, Piercing Pagoda, Jared, Kay Jewelers, H. Samuel, etc.) while 2,850 are employed at the home office in Akron and 750 at the one in the U.K.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.