The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.
Tiffany Pushes More into Perfume
The brand announced Wednesday that it will launch a new line of men’s and women’s fragrances in an agreement with perfume-maker Coty, which makes scents for Chopard and celebrities such as Beyonce and Katy Perry.
New York--Tiffany & Co. will be expanding its offerings soon with a new line of fragrances for both women and men, expanding on the small selection of scents it already makes via an existing deal with Chanel.
The new fragrances will be sold at both Tiffany stores and at select luxury retailers.
“Fragrances are an important expression of the brand,” said Tiffany CEO Frédéric Cumenal said in a company statement released Wednesday.
Coty, a New York-based beauty company originally founded in Paris in 1904, has entered into an agreement with Tiffany to produce the fragrances. Coty already makes perfume for Chopard and celebrities such as Beyonce and Katy Perry.
“Tiffany’s luxury heritage lends itself perfectly to Coty’s prestige fragrance portfolio,” said Bart Becht, chairman and interim CEO at Coty. “We look forward to bringing Coty’s unique expertise to Tiffany by establishing a strong fragrance business for the brand.”
Tiffany said it does not yet have details on the number of fragrances it will produce in conjunction with Coty or what they will be called.
The Latest
![The “Diane” clip from Van Cleef & Arpels’ “Bal du Siècle, Bals de Lègende” high jewelry collection, one of the pieces soon to be on display at the American Museum of Natural History. The piece depicts Diana, the Roman goddess of the moon, in white gold floating above a purple star sapphire in a cloud of blue and mauve sapphires with a diamond crescent moon in one hand and a diamond star in the other. (Image courtesy of Van Cleef & Arpels) Van Clef & Arpels Diane (Diana) Clip](https://uploads.nationaljeweler.com/uploads/4a89aa976c01f42668ef3093a172d6fb.jpg)
“Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels,” opens April 11 at the American Museum of Natural History.
![The “Sweet Life” ring by Mined + Found is made of 14-karat yellow gold with enamel and diamonds ($6,450). Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey by the NRF and Prosper Insights & Analytics. Chocolate box ring by Mined + Found](https://uploads.nationaljeweler.com/uploads/3e435626bba1270b46bdf27f7be2bb1d.jpg)
Those celebrating Valentine’s Day this year are expected to spend a record $27.5 billion on jewels, flowers, candy, and more.
![Top Image.png](https://uploads.nationaljeweler.com/uploads/17d84393fb1ce78143e2cc3ca59f2af5.png)
Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
![Lady Gaga wore this tourmaline, onyx, and pearl Tiffany & Co. necklace from the 1930s to Sunday night’s Grammy Awards in Los Angeles. She paired it with a gothic custom Vivienne Westwood gown on the red carpet, and with the simpler, off-the-shoulder dress she wore to accept the Grammy for Best Pop Duo/Group Performance. Lady Gaga Tiffany & Co. necklace worn to the 2025 Grammys](https://uploads.nationaljeweler.com/uploads/3b4fcbaadbb3b0c4a2d080c59b5c1e0d.jpg)
From Lady Gaga’s 1930s Tiffany & Co. necklace to Taylor Swift’s “T,” Michelle Graff recaps the night’s most memorable jewelry looks.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Lauren Harwell Godfrey of Harwell Godfrey, pictured, has been attending the Tucson gem shows since 2016. Jewelry designer Lauren Harwell Godfrey looking at colored gemstones](https://uploads.nationaljeweler.com/uploads/0f97b086597f98d5becec66c22f8a024.jpg)
A group of creatives talked to Associate Editor Lauren McLemore about their approach to the annual Tucson gem, mineral, and fossil shows.
![This yellow diamond line bracelet (left), which Michael Jackson gifted to Elizabeth Taylor, sold for $147,480 at Woolley & Wallis’ recent jewelry sale, while the Cartier necklace seen at right sold for $85,218. (Photos courtesy of Woolley & Wallis). Elizabeth Taylor diamond bracelet](https://uploads.nationaljeweler.com/uploads/83e92a5ff5ec4c00b95c559750c5669a.jpg)
The auction also featured the sale of a Cartier necklace made when Egyptomania was sweeping Great Britain.
![Resolutions - 2025.jpg](https://uploads.nationaljeweler.com/uploads/7b2ba343f8d947757b0ff597db4ca873.jpg)
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
![Lalaounis Blossom Rosette charm](https://uploads.nationaljeweler.com/uploads/03ee4d476077e127d77a835d102ab203.jpg)
The “Blossom Rosette” blooms with love, beauty, and hope for the year ahead.
![Harvey Rovinsky with his wife of 50-plus years, Maddy Rovinsky, in a picture submitted to National Jeweler when they were inducted into the Retailer Hall of Fame in 2022. Rovinsky died suddenly on Tuesday at age 77. Harvey Rovinsky, former owner of Bernie Robbins Jewelers](https://uploads.nationaljeweler.com/uploads/0bd3775c9c5977d5c0573768722df34d.jpg)
Rovinsky is remembered as a great mentor who made the employees of his stores feel like family.
![At the upcoming Centurion jewelry trade show, Facets of Fire is hosting the “Facets of Fire Diamond Charity Challenge,” which asks retailers to choose the brightest diamond in the group. Three diamonds in a row](https://uploads.nationaljeweler.com/uploads/974d953a632e584b544bac2bd920454b.jpg)
For every jeweler who tries their luck, the company will make a donation to Jewelers for Children.
![Melanie Grant is resigning as executive director of the Responsible Jewellery Council. John Hall will serve as interim executive director while the organization searches for a replacement. (Photo credit: Andrew Werner) Jewelry writer and curator Melanie Grant](https://uploads.nationaljeweler.com/uploads/7bfef18781617e0e0160360858123304.jpg)
An experienced jewelry writer and curator, Grant led the organization for two years.
![The Tahitian pearl necklace from the “Tiffany Titan by Pharrell Williams” collection features black South Sea pearls, pavé diamonds, and 18-karat rose gold rondelles and clasp ($60,000). Pharrell Williams and Tiffany Titan by Pharrell Williams Tahitian Pearl Necklace](https://uploads.nationaljeweler.com/uploads/22a5f3db416d253725f41b424aee6e24.jpg)
Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
![Converge will be held Sept. 7-10 in Carlsbad, California, at GIA’s headquarters and the Omni La Costa Resort. Converge 2025 logo](https://uploads.nationaljeweler.com/uploads/5e17f7e23c92304cf356de4c9f0c3331.jpg)
The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
![The 24 Karat Club of New York has elected these five new members. From left to right are Annie Doresca, Jake Duneier, John W. Ford Sr., Margot Grinberg, and Ivette Stephanopoulos. Annie Doresca, Jake Duneier, John W. Ford Sr., Margot Grinberg, and Ivette Stephanopoulos](https://uploads.nationaljeweler.com/uploads/ab2df59e33a9359d4cd040aeacf1200e.jpg)
Jewelers of America’s Annie Doresca and AGTA CEO John W. Ford Sr. are among the new members.
![The collection, designed by Claire Choisne, is broken into two sections, plants and insects, building a story of nature taking over the body of its wearer. Seen here are the “Scarabée Rhinoceros” ring turned brooch depicting a rhinoceros beetle and the “Chardon” necklace representing thistle (all pieces are price upon request). Boucheron Scarabée Rhinocéros ring/brooch and Chardon necklace](https://uploads.nationaljeweler.com/uploads/d4357d5f3051138e0844ea963b5b7a09.jpg)
The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”
![Tiffany & Co., which celebrated the 50th anniversary of designer Elsa Peretti’s “Bone” cuff in 2024, is one of the jewelry houses owned by luxury conglomerate LVMH. LVMH’s jewelry and watch sales slipped 3 percent year-over-year in 2024, the company reported Tuesday. Elsa Peretti for Tiffany & Co. Bone Cuff](https://uploads.nationaljeweler.com/uploads/d27e3a177959e749c49e0a9e5f09d778.jpg)
Watch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
![Olivier Kessler-Gay, Chanel’s new general manager of watches and fine jewelry for the United States, previously held roles at Pandora and Cartier. Olivier Kessler-Gay](https://uploads.nationaljeweler.com/uploads/11b8671d3371ab24d2a04de73fc26581.jpg)
Olivier Kessler-Gay will take over the role on March 3.
![The Conference Board’s Consumer Confidence Index declined again in January, slipping to 104.1. Consumers surveyed were more pessimistic about the current job market and are concerned about lingering inflation and recent signals from the Federal Reserve that the pace of interest rate cuts will slow in 2025. Stock image of couple shopping for jewelry](https://uploads.nationaljeweler.com/uploads/f7beaa918fc783eb829ffed46ffdcf09.jpg)
It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
![Mokume Gane is an ancient Japanese metalworking technique where metals are fused in a layered design that resembles the natural grain of wood. Seen here are six of Chris Ploof’s hand-forged Mokume Gane rings created using the technique. Chris Ploof 6 Mokume Gane Rings](https://uploads.nationaljeweler.com/uploads/e1e2099a2d2ce161b71d178e616d7c06.jpg)
The jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
![The World Federation of Diamond Bourses recently debuted “Moments,” a new social media campaign to promote natural diamonds. (Photo courtesy of WFDB) WFDB Moments campaign](https://uploads.nationaljeweler.com/uploads/0939a229e2a8046503c6119840916cd7.jpg)
The “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
![Many pieces throughout Lau’s “As We Are” collection are interchangeable for customization. Seen here are the “Nuance” chain huggie hoops ($2,320) styled with the black jade “Vantage” curios ($2,195). Bliss Lau As We Are Collection Campaign](https://uploads.nationaljeweler.com/uploads/f338062ddbdc7ea546cd7057289ce109.jpg)
The versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.
![Botswana’s Letsile Tebogo, who won the men’s 200 meters at the 2024 Summer Olympics in Paris, is now a global brand ambassador for De Beers Group. (Photo courtesy of De Beers Group) Olympic gold medalist and De Beers ambassador Letsile Tebogo](https://uploads.nationaljeweler.com/uploads/559d087dc0cf60401f532a844d62c1ba.jpg)
Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
![Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City. Hargreaves Stockholm NouvelleBox](https://uploads.nationaljeweler.com/uploads/5e393d072517d1ed923b6c7de82f730f.jpg)
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
![The Edge Retail Academy’s Sherry Smith and Edahn Golan were the guests on the “Predictions for the Year Ahead” episode of “My Next Question.” Graphic for “Predictions for the Year Ahead” webinar](https://uploads.nationaljeweler.com/uploads/67936806aa0a0e9f3a822a6b842a57af.png)
“My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
![At AGTA GemFair in Tucson, Arizona, next month, attendees can view live gem cutting and several presentations as part of the organization’s “Inspired” seminar series. AGTA Seminar Series](https://uploads.nationaljeweler.com/uploads/33d29e36d8b476ab7243dd9b737cc599.jpg)
The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
![Le Vian Chairman Lawrence (Larry) LeVian, seated in front with his mother, Pary LeVian, to his left and his wife, Angela LeVian, behind him, died of complications from Parkinson’s, the LeVian family announced last week. He was 73. A picture of the LeVian family including Larry LeVian](https://uploads.nationaljeweler.com/uploads/e4e04e82c1ceb4754b4889520a0586b2.jpg)
LeVian is remembered for his leadership in the jewelry industry and for being a selfless and compassionate person.