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Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
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Tiffany Pushes More into Perfume
The brand announced Wednesday that it will launch a new line of men’s and women’s fragrances in an agreement with perfume-maker Coty, which makes scents for Chopard and celebrities such as Beyonce and Katy Perry.
New York--Tiffany & Co. will be expanding its offerings soon with a new line of fragrances for both women and men, expanding on the small selection of scents it already makes via an existing deal with Chanel.
The new fragrances will be sold at both Tiffany stores and at select luxury retailers.
“Fragrances are an important expression of the brand,” said Tiffany CEO Frédéric Cumenal said in a company statement released Wednesday.
Coty, a New York-based beauty company originally founded in Paris in 1904, has entered into an agreement with Tiffany to produce the fragrances. Coty already makes perfume for Chopard and celebrities such as Beyonce and Katy Perry.
“Tiffany’s luxury heritage lends itself perfectly to Coty’s prestige fragrance portfolio,” said Bart Becht, chairman and interim CEO at Coty. “We look forward to bringing Coty’s unique expertise to Tiffany by establishing a strong fragrance business for the brand.”
Tiffany said it does not yet have details on the number of fragrances it will produce in conjunction with Coty or what they will be called.
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