EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
Events & AwardsFeb 07, 2020
Live From Tucson: 9 Colored Gemstone Market Updates
Experts run down the list of stones finding new life in the market and reveal which gemstone is the current darling of the trade.
Younger designers are looking for alternative colors in known varieties of gems, according to a recent market update session at AGTA GemFair helmed by the Gemworld International team. Pictured here is a pair of gray spinel from Color First.
Tucson, Ariz.—Every year, Tucson serves as the perfect backdrop for a market update from Gemworld International on current events, trends and other topics in the colored gemstone sector.
This year, President Richard Drucker and Vice President Stuart Robertson talked about pricing trends, and which stones are enjoying renewed popularity, among other topics.
Here are nine takeaways from their session held Thursday at the AGTA GemFair jewelry trade show.
1. Here’s what is happening in sapphires.
When it comes to the popular gem, blue still leads sales.
Most production of the corundum is now coming from Madagascar, Nigeria, Sri Lanka and Ethiopia, Drucker said.
He said prices for heated material have come down due to oversupply—as mechanized mining puts so much more material in the market—while unheated material is scarce and demand is high, so prices have risen.
2. There’s some old stock coming into the market.
Though aquamarine has always been a staple, one thing Gemworld has noticed, Robertson said, is that for the first time in a long time, old mined material is coming out of the safes and into the market, putting more expensive pieces into play.
He said they expect to see more of that, especially since the supply of good rough leveled off last year along with a dip in some prices; these rare, high-quality stones “resist all that,” he said, so it’s an opportune time to bring them out.
They also are seeing some of the same with rubellite tourmaline.
3. Spinel is having its day.
There’s been plenty of chatter around spinel the past few years, so it’s not surprising Robertson said sales of the gemstone have been strong recently, especially when it comes to unusual colors like gunmetal gray, which offer a unique look at an affordable price point.
This follows the trend, he said, of unusual stones—special stones within an already known variety—gaining in popularity.
Much of this is coming from younger designers who are looking for something different.
4. Australian opals are the benchmark.
One of the main drivers for the opal market over the years has been that the Ethiopian material expanded the base and the knowledge of opal, Robertson said.
But as the stability of the material became a concern, Australia re-emerged as the “benchmark for quality” in opals.
He added that they’re seeing more in the U.S. shows and prices for the gemstones have risen again.
5.
Here’s the lowdown on popular red gems.
There aren’t a lot of Burmese rubies on the market anymore, and prices for the larger, finer stones have skyrocketed.
Where they are seeing strength in the market is for East African rubies.
Prices for the heated rubies, Robertson said, have gone down because there’s so much supply. Ruby used to account for only about 20 percent of the corundum category, but that’s gotten closer to 50 percent or more in recent years.
“The demand is probably not going to support the level of production coming into the marketplace out of Mozambique and other places in the last few years,” he said.
Mozambique is, in fact, the dominant producer of ruby today, but where prices had gone up dramatically, they’ve started softening within the last few years as the market makes a correction.
6. And here’s what’s happening in popular greens.
Tsavorite prices also have come down, so Gemworld expects it to be one of the stronger sellers in green, and in garnets in general.
However, there’s not a lot of production now, especially as Tanzania continues to more closely regulate its mining sector.
The emerald market, meanwhile, has seen a fair amount of change.
While the Ethiopian material offered a lot of promise, Robertson said it was difficult to figure out its positioning in the marketplace.
Now, the main source seems to be Zambia, where production is good and yields decent green stones.
The issue that really continues to affect the emerald marketplace, he said, is enhancements.
“Every time there is some understanding of enhancements at the retail level and with the consumers, the producers start coming up with new narrative or new nomenclature, and it really confuses things,” Robertson said.
7. Garnets are currently the “trade darling.”
More designers are using garnets, especially in alternate colors like the purples that have popped up recently. And even though prices have risen, garnets continue to offer affordable color alternatives to a number of gems.
Robertson said they expect garnets to have a strong run this year.
8. Zircons offer similar advantages.
There’s more interest in zircon again because of its affordability, according to Gemworld, and that interest is extending beyond blue to include the earth tones.
9. Some labs have changed their alexandrite labeling.
According to Drucker, some labs are now listing any color-change chrysoberyl as alexandrite, which is
confusing some dealers when it comes to pricing.
There aren’t a lot of Burmese rubies on the market anymore, and prices for the larger, finer stones have skyrocketed.
Where they are seeing strength in the market is for East African rubies.
Prices for the heated rubies, Robertson said, have gone down because there’s so much supply. Ruby used to account for only about 20 percent of the corundum category, but that’s gotten closer to 50 percent or more in recent years.
“The demand is probably not going to support the level of production coming into the marketplace out of Mozambique and other places in the last few years,” he said.
Mozambique is, in fact, the dominant producer of ruby today, but where prices had gone up dramatically, they’ve started softening within the last few years as the market makes a correction.
6. And here’s what’s happening in popular greens.
Tsavorite prices also have come down, so Gemworld expects it to be one of the stronger sellers in green, and in garnets in general.
However, there’s not a lot of production now, especially as Tanzania continues to more closely regulate its mining sector.
The emerald market, meanwhile, has seen a fair amount of change.
While the Ethiopian material offered a lot of promise, Robertson said it was difficult to figure out its positioning in the marketplace.
Now, the main source seems to be Zambia, where production is good and yields decent green stones.
The issue that really continues to affect the emerald marketplace, he said, is enhancements.
“Every time there is some understanding of enhancements at the retail level and with the consumers, the producers start coming up with new narrative or new nomenclature, and it really confuses things,” Robertson said.
7. Garnets are currently the “trade darling.”
More designers are using garnets, especially in alternate colors like the purples that have popped up recently. And even though prices have risen, garnets continue to offer affordable color alternatives to a number of gems.
Robertson said they expect garnets to have a strong run this year.
8. Zircons offer similar advantages.
There’s more interest in zircon again because of its affordability, according to Gemworld, and that interest is extending beyond blue to include the earth tones.
9. Some labs have changed their alexandrite labeling.
According to Drucker, some labs are now listing any color-change chrysoberyl as alexandrite, which is
confusing some dealers when it comes to pricing.
More on Events & Awards
The Latest
SurveysSep 15, 2025
Resilient Shoppers to Boost Holiday Retail Sales, Says DeloitteIt’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.
SourcingSep 15, 2025
Gemfields Achieves $32M at High-Quality Emerald AuctionIt included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 15, 2025
AGTA Elects 8 Members to Board of Directors The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
