Events & Awards

New ‘Luxury Jewelry Event’ Launching in New York

Events & AwardsAug 10, 2016

New ‘Luxury Jewelry Event’ Launching in New York

Metal + Smith features a select group of fine jewelry designers and is scheduled to take place Sept. 19.

20160810_Metal-and-Smith.jpg
Taking place Sept. 19 in New York, Metal + Smith will connect a small group of invited designers exhibiting their jewelry with retailers, who can place orders on the spot.

New York--To be clear, Metal + Smith is a trade show.

Scheduled to take place Sept. 19 in New York, Metal + Smith will host a small, invited group of independent designers who will showcase their jewelry to retailers.

But the team behind Metal + Smith balks at the term “trade show.” Their goal is to create an anti-trade show experience.

“We’re very careful not to use those words,” said Metal + Smith co-founder Lee Wright of the t- and s-words, “because we’re not a trade show. Even though we are retail focused, it’s about a more intimate relationship between the designer and whoever that guest is.”

“We consider ourselves a luxury event and we’re very specific and deliberate in not using the term ‘show’ or ‘trade’ in our own marketing,” said Metal + Smith executive and venture capitalist Lara Ervin.

Got it. But if Metal + Smith is a “luxury event” during which jewelry designers exhibit their work and retailers are able to place orders, what exactly is the difference?

Ervin explained, “We are different because our cost is significantly less, because we’re more concerned with having the right assortment (of designers) rather than just warehousing brands that can pay 20 to 40 grand to attend a show. We want our space to feel more like a private shopping experience rather than a noisy, crowded convention center, which we don’t think really bodes nicely with the term ‘luxury’ when you’re thinking of fine jewelry. We wanted it to feel more like when you go into Cartier or you go into Tiffany’s.”

“The biggest part of how we differ would be the focus,” said Wright. “We don’t have 500 brands exhibiting, we max out at 50 and that is because we think that’s enough for people coming to be able to see and digest, which I think a lot of my friends who are buyers simply can’t do, due to the size and expanse of tradeshows,” Wright said.

Wright’s background is in luxury branding. She and her Metal + Smith co-founder Nicole Barklayv, a luxury public relations professional, came up with the idea of hosting a small, curated trade show focused on creating a positive experience for designers two years ago.

“We have heard over and over, the brands lamenting about, ‘Gosh, there’s really nothing for us. We’re feeling underrepresented. We’re not feeling the success that we thought we would from doing
these types of shows that come so highly recommended,’” Wright said.

Wright and Barklayv enlisted a group of retail jewelry buyers and bloggers to handle the selection of designers invited to exhibit at Metal + Smith. “It was important to us to work with advisors who were young and hip and fresh and had a good pulse on what was happening in the jewelry space,” said Wright.

“The retailers were important because you can have a beautiful piece of jewelry and not be marketable for whatever reason, so we wanted to focus on what they’re buying as buyers,” added Ervin.

Between 1,100 and 1,200 editors, retailers, stylists and influencers have been invited to the one-day only show at the Mercantile Annex in Manhattan.

Designers participating include Dana Bronfman, Ilana Ariel, Kataoka, Margery Hirschey, Roule and Co., Selin Kent, Tap by Todd Pownell and Yael Sonia.

The Metal + Smith team hopes to host their event two to three times per year, eventually moving into other cities.

“We want to achieve a very prestigious place in the whole jewelry circuit,” said Wright. “We want our brands to know that we put them first. We want our brands to know that we are doing all of this in an effort to help them stand apart. We know we’re only as good as our brands.”

Echoed Ervin, “We’ve gotten brands who are coming all the way from Israel, who have never done a show at market or (brands that) have done a show at market coming from Japan. That tells us that what we’re doing is right, not just because we have New York brands or L.A. brands coming but because people are crossing oceans to get here for Metal + Smith and that’s important to note in your story.”

Noted.

Metal + Smith is scheduled to take place Sept. 19 from 1 to 9 p.m. For more information visit MetalAndSmith.com.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Weekly QuizMar 21, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

Tiffany & Co. With Love, Since 1837
MajorsMar 26, 2024
Tiffany & Co. Debuts ‘With Love, Since 1837’ Campaign

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Nordstrom Men’s Store New York City
MajorsMar 26, 2024
Nordstrom May Go Private, Says Report

The retailer previously turned down an $8.4 billion offer in 2018.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Kendra Scott lab-grown diamond jewelry
CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry

The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Nakard pyrite earrings
CollectionsMar 22, 2024
Piece of the Week: Nakard’s Pyrite Earrings

The trendy, metallic earrings wink at classic spring colors.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

Helen McCluskey
MajorsMar 21, 2024
Signet Jewelers Names New Board Chair

Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.

Julia Roberts wearing a Chopard necklace
CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry Collection

“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

Tanzanite white gold ring Jared
FinancialsMar 20, 2024
Signet’s Q4 Same-Store Sales Sink 10%

The jewelry giant also posted a double-digit drop in same-store sales for the full year.

Gold and diamond Baume & Mercier watch Elvis gave to Dodie Marshall
AuctionsMar 20, 2024
Vintage Baume & Mercier Gifted by Elvis Going Up for Auction

Elvis gave the watch to actress Dodie Marshall after filming “Easy Come, Easy Go.”

Stock image of a gavel and handcuffs
CrimeMar 19, 2024
Jewelry Factory Supervisor Arrested for Allegedly Stealing Precious Metals

The man was charged with money laundering in connection with the theft of gold, silver, and platinum over the course of three years.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy