Events & Awards

New ‘Luxury Jewelry Event’ Launching in New York

Events & AwardsAug 10, 2016

New ‘Luxury Jewelry Event’ Launching in New York

Metal + Smith features a select group of fine jewelry designers and is scheduled to take place Sept. 19.

20160810_Metal-and-Smith.jpg
Taking place Sept. 19 in New York, Metal + Smith will connect a small group of invited designers exhibiting their jewelry with retailers, who can place orders on the spot.

New York--To be clear, Metal + Smith is a trade show.

Scheduled to take place Sept. 19 in New York, Metal + Smith will host a small, invited group of independent designers who will showcase their jewelry to retailers.

But the team behind Metal + Smith balks at the term “trade show.” Their goal is to create an anti-trade show experience.

“We’re very careful not to use those words,” said Metal + Smith co-founder Lee Wright of the t- and s-words, “because we’re not a trade show. Even though we are retail focused, it’s about a more intimate relationship between the designer and whoever that guest is.”

“We consider ourselves a luxury event and we’re very specific and deliberate in not using the term ‘show’ or ‘trade’ in our own marketing,” said Metal + Smith executive and venture capitalist Lara Ervin.

Got it. But if Metal + Smith is a “luxury event” during which jewelry designers exhibit their work and retailers are able to place orders, what exactly is the difference?

Ervin explained, “We are different because our cost is significantly less, because we’re more concerned with having the right assortment (of designers) rather than just warehousing brands that can pay 20 to 40 grand to attend a show. We want our space to feel more like a private shopping experience rather than a noisy, crowded convention center, which we don’t think really bodes nicely with the term ‘luxury’ when you’re thinking of fine jewelry. We wanted it to feel more like when you go into Cartier or you go into Tiffany’s.”

“The biggest part of how we differ would be the focus,” said Wright. “We don’t have 500 brands exhibiting, we max out at 50 and that is because we think that’s enough for people coming to be able to see and digest, which I think a lot of my friends who are buyers simply can’t do, due to the size and expanse of tradeshows,” Wright said.

Wright’s background is in luxury branding. She and her Metal + Smith co-founder Nicole Barklayv, a luxury public relations professional, came up with the idea of hosting a small, curated trade show focused on creating a positive experience for designers two years ago.

“We have heard over and over, the brands lamenting about, ‘Gosh, there’s really nothing for us. We’re feeling underrepresented. We’re not feeling the success that we thought we would from doing
these types of shows that come so highly recommended,’” Wright said.

Wright and Barklayv enlisted a group of retail jewelry buyers and bloggers to handle the selection of designers invited to exhibit at Metal + Smith. “It was important to us to work with advisors who were young and hip and fresh and had a good pulse on what was happening in the jewelry space,” said Wright.

“The retailers were important because you can have a beautiful piece of jewelry and not be marketable for whatever reason, so we wanted to focus on what they’re buying as buyers,” added Ervin.

Between 1,100 and 1,200 editors, retailers, stylists and influencers have been invited to the one-day only show at the Mercantile Annex in Manhattan.

Designers participating include Dana Bronfman, Ilana Ariel, Kataoka, Margery Hirschey, Roule and Co., Selin Kent, Tap by Todd Pownell and Yael Sonia.

The Metal + Smith team hopes to host their event two to three times per year, eventually moving into other cities.

“We want to achieve a very prestigious place in the whole jewelry circuit,” said Wright. “We want our brands to know that we put them first. We want our brands to know that we are doing all of this in an effort to help them stand apart. We know we’re only as good as our brands.”

Echoed Ervin, “We’ve gotten brands who are coming all the way from Israel, who have never done a show at market or (brands that) have done a show at market coming from Japan. That tells us that what we’re doing is right, not just because we have New York brands or L.A. brands coming but because people are crossing oceans to get here for Metal + Smith and that’s important to note in your story.”

Noted.

Metal + Smith is scheduled to take place Sept. 19 from 1 to 9 p.m. For more information visit MetalAndSmith.com.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Yeprem Golden Strada Statement Necklace
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From Yeprem

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Chrono24 Time Is Our Thing campaign image
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New Campaign

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

Stock image of woman shopping
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy