Independents

Coach’s Corner: Is Your Business Open to Change?

IndependentsMay 06, 2020

Coach’s Corner: Is Your Business Open to Change?

It’s not going to be business as usual when we open up, writes Pat Henneberry, and the jewelry industry will need to adapt.

2020_Pat_Henneberry.jpg
Pat Henneberry is president of consulting and sales training company The Jewelry Coach. Reach her at 512-203-3414, or on Facebook, Twitter or LinkedIn.
How can our jewelry industry, which doesn’t adapt to “new” ways easily (trust me, I know this industry), reshape itself in this unknown, scary time? 

How do we adopt new ways of, for example, buying from a vendor, selling to a retail customer, educating our staff and/or attending jewelry shows (or not)?

I would suggest that in order to confront the rapidly evolving world around us, you need to have a system in place to adapt with the changes. 

And you need to be open to change like never before. 

Look for new technologies and be open to new ways of selling and new products that work in this new place in which we find ourselves. 

It’s not going to be business as usual when we “open up,” not for you or your customers. 

You need to ask yourself: How are you going to attract your customers back in your store? 

Your customers have gotten use to virtual meetings, working from home and buying everything online. So, what’s the pull going to be?

It’s no secret the world has been changing before our eyes. Our industry is a global industry and depends on worldwide business. 

So, then, how do you find the best way to handle these changes? To make sure you, and your stores and businesses, can hit any curve balls that come their way?

As a marketing expert, coach and trainer for more than 30 years in the jewelry industry, I’ve witnessed the implementation of many frameworks, brands and sales methodologies to launch new products, expand or simply keep companies afloat during tough times. 

I remember when ArtCarved sold the Keepsake name to Walmart and everyone thought that would kill the diamond business, when the big-box stores were going to take over the mom-and-pop shops and put them all out of business.

There are many more stories and industry events we have all endured. 

What I’ve found is that those who approach their businesses with a rigid system often buckle under the shifting currents. They don’t last. 
But there is one simple thing we can do, and it won’t cost you anything. 

The best way to handle an evolving world in this unprecedented time is with a system built around just that: evolution, being open to new ideas and being flexible.

An agile approach is one designed to keep you limber and able to roll with the tides of 
change so that once the storm is over, you’ll be floating at the top.

Yes, this might seem too simple in such a difficult time.

Trust me, I am presently looking for my next company to work with, and it’s been a challenge. Timing is everything, and now’s not the best time in our industry to be job hunting. It’s tough on everyone!

But there is not one person in our industry who’s not affected by our world right now. I would advise all of us to stay open to new possibilities.

Be ready to move quickly on new ideas; don’t wait for everyone to jump on board.

Be a trend-setter, be flexible and be open to new product.

Before I sign off, I want to leave you with this recap of the words I most want you to remember from this column. I hope they help.

Evolve, be flexible, stay open, pivot (one of my favorite words), be limber, roll with it, and stay agile.

Also, stay creative and open-minded, for new ideas will come from this.

We have been through tough times before. Our industry is going to get through this and rise up, just as we have so many times in the past.

If there is anything I can do for anyone, please email me at pat@pathenneberry.com

Peace and prayers, my friends.
Pat Henneberryis a strategic consultant, speaker, and trainer.

The Latest

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Weekly QuizSep 03, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Sydney Evan Little Love Open Coin Fixed Necklace
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New Collections

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

Glitter in the Grove Logo
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

Stainless steel Patek Philippe Calatrava watch
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry Box

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal Problem

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Charlotte Fournet and Krizia Cucurachi
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOs

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

Anne Marie Shulman
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Photo of one of the suspects in theft of Queen Nazli’s necklace from MAK museum
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

Ethiopian paraiba tourmaline
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in Ethiopia

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

Levinger & Bissenger silver floral pendant
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

Catbird First Men’s Collection Worn Well
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry Collection

The “Worn Well” collection is Catbird's take on classic men's jewelry.

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Gareth Penny
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary Congress

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Jessica McCormack South Coast Plaza California Store Exterior
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast Store

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy