“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Coach’s Corner: Is Your Business Open to Change?
It’s not going to be business as usual when we open up, writes Pat Henneberry, and the jewelry industry will need to adapt.

How do we adopt new ways of, for example, buying from a vendor, selling to a retail customer, educating our staff and/or attending jewelry shows (or not)?
I would suggest that in order to confront the rapidly evolving world around us, you need to have a system in place to adapt with the changes.
And you need to be open to change like never before.
Look for new technologies and be open to new ways of selling and new products that work in this new place in which we find ourselves.
It’s not going to be business as usual when we “open up,” not for you or your customers.
You need to ask yourself: How are you going to attract your customers back in your store?
Your customers have gotten use to virtual meetings, working from home and buying everything online. So, what’s the pull going to be?
It’s no secret the world has been changing before our eyes. Our industry is a global industry and depends on worldwide business.
So, then, how do you find the best way to handle these changes? To make sure you, and your stores and businesses, can hit any curve balls that come their way?
As a marketing expert, coach and trainer for more than 30 years in the jewelry industry, I’ve witnessed the implementation of many frameworks, brands and sales methodologies to launch new products, expand or simply keep companies afloat during tough times.
I remember when ArtCarved sold the Keepsake name to Walmart and everyone thought that would kill the diamond business, when the big-box stores were going to take over the mom-and-pop shops and put them all out of business.
There are many more stories and industry events we have all endured.
What I’ve found is that those who approach their businesses with a rigid system often buckle under the shifting currents. They don’t last.
But there is one simple thing we can do, and it won’t cost you anything.
The best way to handle an evolving world in this unprecedented time is with a system built around just that: evolution, being open to new ideas and being flexible.
An agile approach is one designed to keep you limber and able to roll with the tides of
Yes, this might seem too simple in such a difficult time.
Trust me, I am presently looking for my next company to work with, and it’s been a challenge. Timing is everything, and now’s not the best time in our industry to be job hunting. It’s tough on everyone!
But there is not one person in our industry who’s not affected by our world right now. I would advise all of us to stay open to new possibilities.
Be ready to move quickly on new ideas; don’t wait for everyone to jump on board.
Be a trend-setter, be flexible and be open to new product.
Before I sign off, I want to leave you with this recap of the words I most want you to remember from this column. I hope they help.
Evolve, be flexible, stay open, pivot (one of my favorite words), be limber, roll with it, and stay agile.
Also, stay creative and open-minded, for new ideas will come from this.
We have been through tough times before. Our industry is going to get through this and rise up, just as we have so many times in the past.
If there is anything I can do for anyone, please email me at pat@pathenneberry.com.
Peace and prayers, my friends.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.