Independents

More than 40% of Americans’ Relationship Status? Single

IndependentsOct 18, 2017

More than 40% of Americans’ Relationship Status? Single

This is especially the case among adults ages 35 and younger, according to census data recently examined by the Pew Research Center.

Washington--Bridget Jones was single, at one time.

At one point or another so were Dorothy, Sophia, Rose and Blanche; Carrie, Miranda, Charlotte and Samantha; and Hannah, Marnie, Jessa and Shoshanna.

All of these well-known women of the big and small screens had the same relationship status that 42 percent of U.S. adults have now, according to a recent examination of census data by the Pew Research Center. 

What Pew discovered is that the number of Americans who are “unpartnered,” meaning those living without a partner, has increased from 39 percent to 42 percent between 2007 (the first year the U.S. Census Bureau began collecting cohabitation data) and 2017.

It is interesting news for an industry that banks so heavily on love and marriage, and is just now starting to wake up to the potential of marketing to women who buy jewelry for themselves.

The sharpest increase in being single was among young adults, those 35 years old and under. That figure rose from 56 percent in 2007 to 61 percent in 2017.

The rise in the number of--to quote Ms. Jones--“singletons” was less marked among other age groups.

It rose from 29 percent to 30 percent among those ages 35 to 54, and from 29 percent to 32 percent in the 55- to 64-year-old age bracket.

And the number of single Americans actually fell among those ages 65 and up, making it more likely for older Americans (55+) to have a spouse or partner than younger adults.

RELATED CONTENT: 10 Jewels for the Self-Purchasing Female Consumer
So why are there more single people in the United States today?

The article doesn’t come to a solid sociological conclusion--are people having trouble finding a mate, or are they simply happily single?--but it does hint that economics has something to do with it.

According to the article, those without a bachelor’s degree are more likely to be unpartnered than those with one, 46 percent versus 31 percent, and the share of single adults has risen more sharply among those who are not employed over the past 10 years.

Pew also shared some interesting data about the living arrangements for, and past relationships of, those who are currently single.

Among partnered adults, 58 percent have never been married, while 21 percent are divorced, 14 percent are widowed and the remaining 7 percent are either separated or married without a spouse present in the household.

Thirty-five percent of single adults live alone, 22 percent
live with others in the home but are still head of the household (single parents are in this category), 28 percent live with a parent or grandparent (this would include many of the younger single adults mentioned above) and 16 percent live with a sibling or roommate.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Ylang 23 store burglary
CrimeFeb 02, 2026
Ylang 23’s Dallas Store Burglarized

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy