The company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
More than 40% of Americans’ Relationship Status? Single
This is especially the case among adults ages 35 and younger, according to census data recently examined by the Pew Research Center.
Washington--Bridget Jones was single, at one time.
At one point or another so were Dorothy, Sophia, Rose and Blanche; Carrie, Miranda, Charlotte and Samantha; and Hannah, Marnie, Jessa and Shoshanna.
All of these well-known women of the big and small screens had the same relationship status that 42 percent of U.S. adults have now, according to a recent examination of census data by the Pew Research Center.
What Pew discovered is that the number of Americans who are “unpartnered,” meaning those living without a partner, has increased from 39 percent to 42 percent between 2007 (the first year the U.S. Census Bureau began collecting cohabitation data) and 2017.
It is interesting news for an industry that banks so heavily on love and marriage, and is just now starting to wake up to the potential of marketing to women who buy jewelry for themselves.
The sharpest increase in being single was among young adults, those 35 years old and under. That figure rose from 56 percent in 2007 to 61 percent in 2017.
The rise in the number of--to quote Ms. Jones--“singletons” was less marked among other age groups.
It rose from 29 percent to 30 percent among those ages 35 to 54, and from 29 percent to 32 percent in the 55- to 64-year-old age bracket.
And the number of single Americans actually fell among those ages 65 and up, making it more likely for older Americans (55+) to have a spouse or partner than younger adults.
RELATED CONTENT: 10 Jewels for the Self-Purchasing Female ConsumerSo why are there more single people in the United States today?
The article doesn’t come to a solid sociological conclusion--are people having trouble finding a mate, or are they simply happily single?--but it does hint that economics has something to do with it.
According to the article, those without a bachelor’s degree are more likely to be unpartnered than those with one, 46 percent versus 31 percent, and the share of single adults has risen more sharply among those who are not employed over the past 10 years.
Pew also shared some interesting data about the living arrangements for, and past relationships of, those who are currently single.
Among partnered adults, 58 percent have never been married, while 21 percent are divorced, 14 percent are widowed and the remaining 7 percent are either separated or married without a spouse present in the household.
Thirty-five percent of single adults live alone, 22 percent
The Latest
Core retail sales during the 2024 holiday season surpassed the National Retail Federation’s forecast.
Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Now in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Pantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Julia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Jameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The closures are part of the retailer’s plan to close 150 locations over a three-year period.
The online guide is available for free and written with the jewelry industry in mind.
The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.