Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Endless Launches In-Store Promo to See JLo
The jewelry brand is holding a retail-centric sweepstakes in the U.S. giving fans the chance to see the Endless ambassador’s Las Vegas show.

Ft. Lauderdale, Fla.--A number of lucky fans will get the chance to see the face of Endless Jewelry, Jennifer Lopez, in person.
The jewelry brand has launched a retail-centric sweepstakes in the United States, inviting fans over the age of 21 in to visit participating Endless retailers to enter a contest to see the Endless ambassador and co-designer’s “All I Have” show at Planet Hollywood Resort & Casino in Las Vegas.
The grand prize package, which will go to seven shoppers, features a round trip coach-class airfare for two, a two-night hotel stay, an Endless Jewelry VIP pre-show party and two tickets to Lopez’s show on June 3.
Endless also will give a total of 14 performance-based rewards to regional brand ambassadors and retailers. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet while the top seven regional dealers will win a $200 gift card and two tickets to Lopez’s Las Vegas show.
The sweepstakes will run through May 1, with winners being randomly selected and announced eight days later.
Lopez is not only the face of the Endless brand but also designs her own line. The current JLo collection includes the 3-String Double wrap leather bracelet in two new colors--teal metallic and pink metallic.
“We are so excited to have Jennifer Lopez be part of the Endless family,” said Matt Carlozzi, CEO Endless Jewelry USA. “She brings a feminine edge, color and style to her Endless Collection as well as to her show in Las Vegas. The chance to see her perform live will bring the essence of Endless to life for lucky fans.”
The Latest

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.


The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.

“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.

It's one of the “Gresham grasshopper” rings English financier Sir Thomas Gresham was known to gift to acquaintances or business associates.

The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.

As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.

Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.

The rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.

The deadline to submit is June 16.

The diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”