Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Endless Launches In-Store Promo to See JLo
The jewelry brand is holding a retail-centric sweepstakes in the U.S. giving fans the chance to see the Endless ambassador’s Las Vegas show.

Ft. Lauderdale, Fla.--A number of lucky fans will get the chance to see the face of Endless Jewelry, Jennifer Lopez, in person.
The jewelry brand has launched a retail-centric sweepstakes in the United States, inviting fans over the age of 21 in to visit participating Endless retailers to enter a contest to see the Endless ambassador and co-designer’s “All I Have” show at Planet Hollywood Resort & Casino in Las Vegas.
The grand prize package, which will go to seven shoppers, features a round trip coach-class airfare for two, a two-night hotel stay, an Endless Jewelry VIP pre-show party and two tickets to Lopez’s show on June 3.
Endless also will give a total of 14 performance-based rewards to regional brand ambassadors and retailers. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet while the top seven regional dealers will win a $200 gift card and two tickets to Lopez’s Las Vegas show.
The sweepstakes will run through May 1, with winners being randomly selected and announced eight days later.
Lopez is not only the face of the Endless brand but also designs her own line. The current JLo collection includes the 3-String Double wrap leather bracelet in two new colors--teal metallic and pink metallic.
“We are so excited to have Jennifer Lopez be part of the Endless family,” said Matt Carlozzi, CEO Endless Jewelry USA. “She brings a feminine edge, color and style to her Endless Collection as well as to her show in Las Vegas. The chance to see her perform live will bring the essence of Endless to life for lucky fans.”
The Latest

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.


The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.