The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
Endless Launches In-Store Promo to See JLo
The jewelry brand is holding a retail-centric sweepstakes in the U.S. giving fans the chance to see the Endless ambassador’s Las Vegas show.

Ft. Lauderdale, Fla.--A number of lucky fans will get the chance to see the face of Endless Jewelry, Jennifer Lopez, in person.
The jewelry brand has launched a retail-centric sweepstakes in the United States, inviting fans over the age of 21 in to visit participating Endless retailers to enter a contest to see the Endless ambassador and co-designer’s “All I Have” show at Planet Hollywood Resort & Casino in Las Vegas.
The grand prize package, which will go to seven shoppers, features a round trip coach-class airfare for two, a two-night hotel stay, an Endless Jewelry VIP pre-show party and two tickets to Lopez’s show on June 3.
Endless also will give a total of 14 performance-based rewards to regional brand ambassadors and retailers. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet while the top seven regional dealers will win a $200 gift card and two tickets to Lopez’s Las Vegas show.
The sweepstakes will run through May 1, with winners being randomly selected and announced eight days later.
Lopez is not only the face of the Endless brand but also designs her own line. The current JLo collection includes the 3-String Double wrap leather bracelet in two new colors--teal metallic and pink metallic.
“We are so excited to have Jennifer Lopez be part of the Endless family,” said Matt Carlozzi, CEO Endless Jewelry USA. “She brings a feminine edge, color and style to her Endless Collection as well as to her show in Las Vegas. The chance to see her perform live will bring the essence of Endless to life for lucky fans.”
The Latest

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

“The Basics of Jewelry” has been updated to include modern topics and visuals.


Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

The collection takes inspiration from the emotional space between people, moments, and experiences.

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.























