JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
Endless Launches In-Store Promo to See JLo
The jewelry brand is holding a retail-centric sweepstakes in the U.S. giving fans the chance to see the Endless ambassador’s Las Vegas show.

Ft. Lauderdale, Fla.--A number of lucky fans will get the chance to see the face of Endless Jewelry, Jennifer Lopez, in person.
The jewelry brand has launched a retail-centric sweepstakes in the United States, inviting fans over the age of 21 in to visit participating Endless retailers to enter a contest to see the Endless ambassador and co-designer’s “All I Have” show at Planet Hollywood Resort & Casino in Las Vegas.
The grand prize package, which will go to seven shoppers, features a round trip coach-class airfare for two, a two-night hotel stay, an Endless Jewelry VIP pre-show party and two tickets to Lopez’s show on June 3.
Endless also will give a total of 14 performance-based rewards to regional brand ambassadors and retailers. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet while the top seven regional dealers will win a $200 gift card and two tickets to Lopez’s Las Vegas show.
The sweepstakes will run through May 1, with winners being randomly selected and announced eight days later.
Lopez is not only the face of the Endless brand but also designs her own line. The current JLo collection includes the 3-String Double wrap leather bracelet in two new colors--teal metallic and pink metallic.
“We are so excited to have Jennifer Lopez be part of the Endless family,” said Matt Carlozzi, CEO Endless Jewelry USA. “She brings a feminine edge, color and style to her Endless Collection as well as to her show in Las Vegas. The chance to see her perform live will bring the essence of Endless to life for lucky fans.”
The Latest

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by GCAL by Sarine


David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

Supplier Spotlight Sponsored by GIA

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Two scholarships are available, one for new and non-members and another for NAJA certified members.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.