MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
TechnologyMay 13, 2020
Simon G. Launches E-Commerce to Support Retailers
The jewelry brand is selling direct-to-consumer on its website, with profits going to the retail partner closest to the customer.
Simon G. has added e-commerce capabilities to its website to allow consumers a place to shop and to support its retail partners, many of whom are still closed due to the pandemic.
New York—Simon G. has gone direct-to-consumer for the first time to support its retail partners during the COVID-19 pandemic.
The jewelry brand is now selling its jewelry on SimonGJewelry.com and giving the profit from each order to the retailer located closest to the consumer.
While e-commerce has long been an option for the brand, Vice President of Marketing and Communications Brooke Brinkman said they’ve steered away from it before because of their strong relationship with retailers and the latter’s ability to fulfill consumer needs in local markets.
But the recent pandemic has hit jewelry stores hard as measures have forced the closing of nonessential businesses.
Some have started to re-open and find ways to service customers safely, but for a large amount, business is still slow.
And even for those that may have wanted to build or enhance e-commerce abilities, many don’t have the staffing resources, especially now, to not only get the website up and running but service customers through it.
Brinkman said Simon G., which has about 800 retail partners, realized it could quickly develop a platform on its existing website to benefit them during the pandemic.
“We felt like this was the time for us to really be able to support the retailers that have supported us for so long,” she said.
What’s more, it provided a way to respond to consumers at this time, who have been “very, very eager to purchase,” according to Brinkman.
She said the brand has seen an uptick in purchasing from images they have posted on social media during the pandemic, even noting every piece featuring a colored gemstone has sold within 24 hours of posting.
Before, they had no platform from which to sell it. Rather, the Simon G. team connected an interested customer to a retailer—not necessarily nearby—who was able to make the sale.
With the e-commerce platform, they can now sell a piece online and ship it directly to the consumer or allow them to pick it up at a nearby retailer if possible.
Additionally, if the nearby retailer has the piece in stock, they can deliver it to customers themselves to help reduce their own inventory.
Simon G. will keep a percentage of every sale to cover the credit card processing fee, process the order and facilitate shipping, but retailers will receive a similar profit margin as they would if
they had the piece in person and were selling it from their stores.
Brinkman noted everything featured on the Simon G. website prior to the switch will be available for purchase, representing top sellers, iconic pieces and those promoted in ads or editorial features—the majority of what you’d see in a retail store plus a little more, she said.
The brand plans to keep the e-commerce change in place for the “foreseeable future,” selling jewelry on its website to provide additional support for retailers for as long as they may need it.
More on Technology
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
