FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
TechnologyMar 17, 2020
Nearly 100 Designers Have Banded Together to Help Feed Children
They’re donating proceeds of sales to the nonprofit No Kid Hungry in light of the coronavirus.
Messaging from the #Linked campaign benefiting No Kid Hungry is shown alongside jewelry from two participating brands, Arman Sarkisyan (left) and Colette.
New York—At a time when many stores are closed and jewelry brands face economic uncertainties due to the coronavirus, a group of designers is focusing on ways to help those most in need.
Currently, 84 jewelry brands—and growing—are donating a portion of their sales to No Kid Hungry, a nonprofit dedicated to providing children and families with three meals a day.
Per the organization’s website, in a time of crisis, its work entails providing emergency grants to food banks and community groups, communicating how families can access meals while schools are closed and lobbying for Congress to pass emergency funds that benefit low-income families.
Each participating brand is advertising on its social media channels, using the hashtag #Linked.
The idea for the #Linked campaign grew out of a conversation between two fine jewelry publicists, Danielle Gadi, owner of her eponymous public relations firm, and Brielle Forman, associate director at IHPR.
“We were talking and realized we needed to do something,” Gadi told National Jeweler. “We decided that helping children who were going to be affected by all of these school closures was the best place to focus our efforts.”
With IHPR owner Jen Lowitz on board, last Saturday the three introduced the idea to their respective clients.
They left the percentage of proceeds of sales to donate, as well as the donation time frame, up to each brand.
“We didn’t want to set any boundaries,” Lowitz explained. “That tends to keep people from getting on board. The informality of it is what helped people to move so quickly. Without set donation guidelines it just made it easier for people to get involved in any way they could.”
Some designers are donating 15 percent of proceeds, others 30 percent, and for varying time periods, anywhere from a week to the end of the month to when schools reopen in a particular designer’s area.
Gadi, Forman and Lowitz spread the word about the #Linked campaign to other showrooms, publicists and designers with whom they had relationships and the word began to spread, as
it tends to, via social media.
Adina Reyter, Anita Ko, Ariel Gordon Jewelry, Arman Sarkisyan, Brent Neale, Colette, Dana Bronfman, Irene Neuwirth, Jacquie Aiche, KatKim, Marlo Laz, Melissa Kaye, Michelle Fantaci, Retrouvai, Nouvel Heritage, Santo by Zani and Zoe Chicco are just some of the brands involved.
Adina Reyter, Anita Ko, Ariel Gordon Jewelry, Arman Sarkisyan, Brent Neale, Colette, Dana Bronfman, Irene Neuwirth, Jacquie Aiche, KatKim, Marlo Laz, Melissa Kaye, Michelle Fantaci, Retrouvai, Nouvel Heritage, Santo by Zani and Zoe Chicco are just some of the brands involved.
“We have the ability to reach out to this incredibly supportive community all at once and it’s a quick way to mobilize people,” said Lowitz of the Instagram snowball effect.
Forman said, “It was a call to action to get people together. I think as more designers started posting other designers would see and reach out to us.”
In a few short days the number of brands participating grew from a handful to nearly 100, truly representing how “linked” the jewelry community is.
With most people hunkered down at home, #Linked was a project that resonated with designers, just as it hit home for the creators.
“As a parent watching all of this unfold and realizing the uncertainty [caused by coronavirus] for so many parents and kids was what really compelled us to use what we’ve got,” which was relationships and the ability to spread a message, Lowitz said.
Gadi said she worried about the impact of coronavirus on her own clients with children, as well parents all over the world who are without resources like food or childcare.
Focusing on how the jewelry world so easily connects for a good cause has provided some solace in uncertain times for the designers and companies involved.
Lowitz said, “The upside of this is the jewelry community is so responsive and supportive and it doesn’t feel competitive. Everyone was motivated by one another; there was really no bullshit between PR agencies or brands or showrooms. Everyone wants to get involved.”
Gadi, Forman and Lowitz now face a larger project than they anticipated, as designers continue to jump on board, but are looking forward to sustaining the effort of shopping for good.
“It’s not a one-time thing,” Forman explained. “We’re encouraging designers to keep posting to spread the message.”
“And if it can help our designers [gain sales] too, then it’s a win/win,” added Lowitz.
The sense of community #Linked is fostering is giving everyone involved hope for the future.
“Everybody is going to feel isolated,” said Lowitz. “Everyone is going to feel a little bit helpless. This is a connected community and this is a way for people to be able to help.”
“It’s the first time we’re all experiencing the same thing worldwide,” said Gadi. “We’re all in this together.”
More on Technology
The Latest
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
