FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
TechnologyMar 17, 2020
Nearly 100 Designers Have Banded Together to Help Feed Children
They’re donating proceeds of sales to the nonprofit No Kid Hungry in light of the coronavirus.
Messaging from the #Linked campaign benefiting No Kid Hungry is shown alongside jewelry from two participating brands, Arman Sarkisyan (left) and Colette.
New York—At a time when many stores are closed and jewelry brands face economic uncertainties due to the coronavirus, a group of designers is focusing on ways to help those most in need.
Currently, 84 jewelry brands—and growing—are donating a portion of their sales to No Kid Hungry, a nonprofit dedicated to providing children and families with three meals a day.
Per the organization’s website, in a time of crisis, its work entails providing emergency grants to food banks and community groups, communicating how families can access meals while schools are closed and lobbying for Congress to pass emergency funds that benefit low-income families.
Each participating brand is advertising on its social media channels, using the hashtag #Linked.
The idea for the #Linked campaign grew out of a conversation between two fine jewelry publicists, Danielle Gadi, owner of her eponymous public relations firm, and Brielle Forman, associate director at IHPR.
“We were talking and realized we needed to do something,” Gadi told National Jeweler. “We decided that helping children who were going to be affected by all of these school closures was the best place to focus our efforts.”
With IHPR owner Jen Lowitz on board, last Saturday the three introduced the idea to their respective clients.
They left the percentage of proceeds of sales to donate, as well as the donation time frame, up to each brand.
“We didn’t want to set any boundaries,” Lowitz explained. “That tends to keep people from getting on board. The informality of it is what helped people to move so quickly. Without set donation guidelines it just made it easier for people to get involved in any way they could.”
Some designers are donating 15 percent of proceeds, others 30 percent, and for varying time periods, anywhere from a week to the end of the month to when schools reopen in a particular designer’s area.
Gadi, Forman and Lowitz spread the word about the #Linked campaign to other showrooms, publicists and designers with whom they had relationships and the word began to spread, as
it tends to, via social media.
Adina Reyter, Anita Ko, Ariel Gordon Jewelry, Arman Sarkisyan, Brent Neale, Colette, Dana Bronfman, Irene Neuwirth, Jacquie Aiche, KatKim, Marlo Laz, Melissa Kaye, Michelle Fantaci, Retrouvai, Nouvel Heritage, Santo by Zani and Zoe Chicco are just some of the brands involved.
Adina Reyter, Anita Ko, Ariel Gordon Jewelry, Arman Sarkisyan, Brent Neale, Colette, Dana Bronfman, Irene Neuwirth, Jacquie Aiche, KatKim, Marlo Laz, Melissa Kaye, Michelle Fantaci, Retrouvai, Nouvel Heritage, Santo by Zani and Zoe Chicco are just some of the brands involved.
“We have the ability to reach out to this incredibly supportive community all at once and it’s a quick way to mobilize people,” said Lowitz of the Instagram snowball effect.
Forman said, “It was a call to action to get people together. I think as more designers started posting other designers would see and reach out to us.”
In a few short days the number of brands participating grew from a handful to nearly 100, truly representing how “linked” the jewelry community is.
With most people hunkered down at home, #Linked was a project that resonated with designers, just as it hit home for the creators.
“As a parent watching all of this unfold and realizing the uncertainty [caused by coronavirus] for so many parents and kids was what really compelled us to use what we’ve got,” which was relationships and the ability to spread a message, Lowitz said.
Gadi said she worried about the impact of coronavirus on her own clients with children, as well parents all over the world who are without resources like food or childcare.
Focusing on how the jewelry world so easily connects for a good cause has provided some solace in uncertain times for the designers and companies involved.
Lowitz said, “The upside of this is the jewelry community is so responsive and supportive and it doesn’t feel competitive. Everyone was motivated by one another; there was really no bullshit between PR agencies or brands or showrooms. Everyone wants to get involved.”
Gadi, Forman and Lowitz now face a larger project than they anticipated, as designers continue to jump on board, but are looking forward to sustaining the effort of shopping for good.
“It’s not a one-time thing,” Forman explained. “We’re encouraging designers to keep posting to spread the message.”
“And if it can help our designers [gain sales] too, then it’s a win/win,” added Lowitz.
The sense of community #Linked is fostering is giving everyone involved hope for the future.
“Everybody is going to feel isolated,” said Lowitz. “Everyone is going to feel a little bit helpless. This is a connected community and this is a way for people to be able to help.”
“It’s the first time we’re all experiencing the same thing worldwide,” said Gadi. “We’re all in this together.”
More on Technology
The Latest
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
