The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
9 People Distract Jeweler, Clean Out Safe
The jewelry theft happened last month at a store in Aurora, Colorado.
Aurora, Colo.—Police in Colorado are looking for nine people who distracted a local jewelry store owner while one member of their crew crawled to and cleaned out the safe.
According to an alert issued Friday by the Jewelers’ Security Alliance, the group—a mix of women and men—entered an Aurora, Colorado, jewelry store together.
They pretended to be legitimate customers while, as footage from the store’s security camera aired by the Fox News affiliate in Denver shows, one woman crouches and waddles her way through an apparently unlocked gate to where the safe is.
She then proceeds to remove jewelry from the safe and place it in a bag, the tape shows.
WATCH: Fox 31 Denver Airs Security Footage from Jewelry Distraction Theft
{youtube} SlbSWInqMlc{/youtube}
Fox 31 Denver identified the store as Sai Jewelers & Repair and reported that $35,000 in jewelry was stolen.
Eight of the nine suspects are pictured below in security camera stills cleaned up by local police.
The JSA said the suspects are members of the nomadic ethnic group Roma, also known as Gypsies.
Members of the group have been linked to multiple crimes across the country in recent years, including a similar jewelry theft in Glendale, California, in June 2017.
The JSA said retailers should be on high alert for potential jewelry theft when larger groups of people—typically three or more—enter the store together and appear intent on distracting the store owner or employees.
The alliance also recommends keeping the store’s safe, or safes, locked during the day and keeping any doors or gates to the back room locked as well.
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

























