In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
9 People Distract Jeweler, Clean Out Safe
The jewelry theft happened last month at a store in Aurora, Colorado.
Aurora, Colo.—Police in Colorado are looking for nine people who distracted a local jewelry store owner while one member of their crew crawled to and cleaned out the safe.
According to an alert issued Friday by the Jewelers’ Security Alliance, the group—a mix of women and men—entered an Aurora, Colorado, jewelry store together.
They pretended to be legitimate customers while, as footage from the store’s security camera aired by the Fox News affiliate in Denver shows, one woman crouches and waddles her way through an apparently unlocked gate to where the safe is.
She then proceeds to remove jewelry from the safe and place it in a bag, the tape shows.
WATCH: Fox 31 Denver Airs Security Footage from Jewelry Distraction Theft
{youtube} SlbSWInqMlc{/youtube}
Fox 31 Denver identified the store as Sai Jewelers & Repair and reported that $35,000 in jewelry was stolen.
Eight of the nine suspects are pictured below in security camera stills cleaned up by local police.
The JSA said the suspects are members of the nomadic ethnic group Roma, also known as Gypsies.
Members of the group have been linked to multiple crimes across the country in recent years, including a similar jewelry theft in Glendale, California, in June 2017.
The JSA said retailers should be on high alert for potential jewelry theft when larger groups of people—typically three or more—enter the store together and appear intent on distracting the store owner or employees.
The alliance also recommends keeping the store’s safe, or safes, locked during the day and keeping any doors or gates to the back room locked as well.
The Latest

The family-owned jeweler’s new space is in a former wholesale produce market.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new show will take place Jan. 23-25, 2026.


Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.
























