IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
TrendsOct 10, 2018
Meet the New Jewelry Platform That Shook Up London Fashion Week
The Jewellery Cut is a consumer-facing editorial website that held a two-day showcase during the recent fashion week, highlighting independent jewelry designers.
The Jewellery Cut founders, Andrew Martyniuk (left) and Rachael Taylor (right), pictured at The Jewellery Cut Showroom during London Fashion Week
London—Two British jewelry trade publication alumni have developed a company that aims to promote design to a modern consumer.
The Jewellery Cut is a venture from journalist Rachael Taylor and sales and marketing professional Andrew Martyniuk, who worked together at Professional Jeweler and Watch Pro—Taylor as editor and Martyniuk as head of sales and marketing.
Their new company, launched this year, is comprised of a jewelry editorial website with a heavy focus on curating events.
The website, which went live the last week of September, will “cover a wide range of jewelry, from interesting, well-done costume jewelry to luxury fine jewelry, with a view of writing about it in an in-depth way but aimed at consumers,” Taylor explained.
“I want the concept to be intelligent and engaging enough for people in the industry to read it and enjoy it, but also for it to be entertaining for consumers too. Especially consumers who have sort of liked jewelry but felt like it’s quite exclusive and not for them.”
Just as is needed in retail, in addition to the online component, The Jewellery Cut also should also create in-person experiences to be effective, Taylor said.
Through the website has only just launched, The Jewellery Cut began holding events with its first designer talk in June, attended by collectors and members of the trade.
But it really made a splash during London Fashion Week, when it hosted “The Jewellery Cut Showroom,” a two-day experience in which 16 designers presented their latest collections alongside best-sellers. The event featured a special VIP cocktail reception and jewelry master classes limited to 20 attendees. One brand, Aurelian, even launched at the showroom.
True to The Jewellery Cut’s vision, the event attracted trade professionals and consumers who attended by signing up for free tickets. Some exhibiting designers sold their best-selling pieces or even design samples, while a few others offered special incentives to shoppers. The shopping component was so successful that one designer, Akansha Sethi, sold out of one collection of carved gemstone rings, which retail in the vicinity of $600.
As for the trade guests, Taylor and Martyniuk even succeeded in diversifying that group of attendees, recruiting everyone from journalists and retail buyers to representatives of wholesale-focused companies and even higher-end companies like Cartier.
At its core, The Jewellery Cut is about bridging gaps, between consumers and their lack of knowledge about or intimidation of
Editors' Picks
Sponsored by
the jewelry world, an industry that sticks to its designated cliques and where designers can feel like they’re unable to “get their message out” to consumers in a crowded marketplace, Taylor said.
“Instagram and all of these social media platforms have really liberated designers, allowing them to control their messages, but it’s hard for them to break out of the little tribes they’ve set up in terms of getting coverage in publications,” she added.
“I think the glossy (consumer) magazines do a great job of covering high-end luxury brands, Bond Street brands, the Diors and Chanels, because those brands have the budget to advertise. Then you have the trade magazines in the U.K. and they do a really good job of covering the business side of it and the larger wholesale brands, but there’s this huge gap in the middle where there’s loads of really interesting stuff going on that doesn’t get a lot of coverage, your smaller brands who sell directly (to consumers) or your designer/makers who make pieces themselves as individual goldsmiths. There’s such a rich source of design in that area.”
The Jewellery Cut will continue to host its showroom during the biannual London Fashion Week and has more events in the works around the U.K. and possibly further afield in Europe.
Coming up next is a three-week holiday pop-up shop beginning Nov. 29 in collaboration with the Goldsmiths Company, organizer of the Goldsmiths fair, to be held at London’s Mare Street Market.
Aiming to reach a younger demographic than the aforementioned show, the pop-up will feature jewelry under $1,000.
“From a consumer point of view we’d like to break down some of the barriers (to buying jewelry),” Taylor concluded. “So on one hand it’s exposing what’s great about the industry that’s maybe a little hidden and on the other hand sort of holding consumers’ hands on that journey.
“There’s still a price sensitivity with a lot of people with jewelry that isn’t necessary because people will drop $1,000 on an iPhone and not even think about it and probably do that again in a couple of years, but when it comes to spending a couple of hundred pounds on a piece of jewelry, people are still nervous about that.”
“Instagram and all of these social media platforms have really liberated designers, allowing them to control their messages, but it’s hard for them to break out of the little tribes they’ve set up in terms of getting coverage in publications,” she added.
“I think the glossy (consumer) magazines do a great job of covering high-end luxury brands, Bond Street brands, the Diors and Chanels, because those brands have the budget to advertise. Then you have the trade magazines in the U.K. and they do a really good job of covering the business side of it and the larger wholesale brands, but there’s this huge gap in the middle where there’s loads of really interesting stuff going on that doesn’t get a lot of coverage, your smaller brands who sell directly (to consumers) or your designer/makers who make pieces themselves as individual goldsmiths. There’s such a rich source of design in that area.”
The Jewellery Cut will continue to host its showroom during the biannual London Fashion Week and has more events in the works around the U.K. and possibly further afield in Europe.
Coming up next is a three-week holiday pop-up shop beginning Nov. 29 in collaboration with the Goldsmiths Company, organizer of the Goldsmiths fair, to be held at London’s Mare Street Market.
Aiming to reach a younger demographic than the aforementioned show, the pop-up will feature jewelry under $1,000.
“From a consumer point of view we’d like to break down some of the barriers (to buying jewelry),” Taylor concluded. “So on one hand it’s exposing what’s great about the industry that’s maybe a little hidden and on the other hand sort of holding consumers’ hands on that journey.
“There’s still a price sensitivity with a lot of people with jewelry that isn’t necessary because people will drop $1,000 on an iPhone and not even think about it and probably do that again in a couple of years, but when it comes to spending a couple of hundred pounds on a piece of jewelry, people are still nervous about that.”
More on Trends
The Latest
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
