MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
TrendsOct 10, 2018
Meet the New Jewelry Platform That Shook Up London Fashion Week
The Jewellery Cut is a consumer-facing editorial website that held a two-day showcase during the recent fashion week, highlighting independent jewelry designers.
The Jewellery Cut founders, Andrew Martyniuk (left) and Rachael Taylor (right), pictured at The Jewellery Cut Showroom during London Fashion Week
London—Two British jewelry trade publication alumni have developed a company that aims to promote design to a modern consumer.
The Jewellery Cut is a venture from journalist Rachael Taylor and sales and marketing professional Andrew Martyniuk, who worked together at Professional Jeweler and Watch Pro—Taylor as editor and Martyniuk as head of sales and marketing.
Their new company, launched this year, is comprised of a jewelry editorial website with a heavy focus on curating events.
The website, which went live the last week of September, will “cover a wide range of jewelry, from interesting, well-done costume jewelry to luxury fine jewelry, with a view of writing about it in an in-depth way but aimed at consumers,” Taylor explained.
“I want the concept to be intelligent and engaging enough for people in the industry to read it and enjoy it, but also for it to be entertaining for consumers too. Especially consumers who have sort of liked jewelry but felt like it’s quite exclusive and not for them.”
Just as is needed in retail, in addition to the online component, The Jewellery Cut also should also create in-person experiences to be effective, Taylor said.
Through the website has only just launched, The Jewellery Cut began holding events with its first designer talk in June, attended by collectors and members of the trade.
But it really made a splash during London Fashion Week, when it hosted “The Jewellery Cut Showroom,” a two-day experience in which 16 designers presented their latest collections alongside best-sellers. The event featured a special VIP cocktail reception and jewelry master classes limited to 20 attendees. One brand, Aurelian, even launched at the showroom.
True to The Jewellery Cut’s vision, the event attracted trade professionals and consumers who attended by signing up for free tickets. Some exhibiting designers sold their best-selling pieces or even design samples, while a few others offered special incentives to shoppers. The shopping component was so successful that one designer, Akansha Sethi, sold out of one collection of carved gemstone rings, which retail in the vicinity of $600.
As for the trade guests, Taylor and Martyniuk even succeeded in diversifying that group of attendees, recruiting everyone from journalists and retail buyers to representatives of wholesale-focused companies and even higher-end companies like Cartier.
At its core, The Jewellery Cut is about bridging gaps, between consumers and their lack of knowledge about or intimidation of
the jewelry world, an industry that sticks to its designated cliques and where designers can feel like they’re unable to “get their message out” to consumers in a crowded marketplace, Taylor said.
“Instagram and all of these social media platforms have really liberated designers, allowing them to control their messages, but it’s hard for them to break out of the little tribes they’ve set up in terms of getting coverage in publications,” she added.
“I think the glossy (consumer) magazines do a great job of covering high-end luxury brands, Bond Street brands, the Diors and Chanels, because those brands have the budget to advertise. Then you have the trade magazines in the U.K. and they do a really good job of covering the business side of it and the larger wholesale brands, but there’s this huge gap in the middle where there’s loads of really interesting stuff going on that doesn’t get a lot of coverage, your smaller brands who sell directly (to consumers) or your designer/makers who make pieces themselves as individual goldsmiths. There’s such a rich source of design in that area.”
The Jewellery Cut will continue to host its showroom during the biannual London Fashion Week and has more events in the works around the U.K. and possibly further afield in Europe.
Coming up next is a three-week holiday pop-up shop beginning Nov. 29 in collaboration with the Goldsmiths Company, organizer of the Goldsmiths fair, to be held at London’s Mare Street Market.
Aiming to reach a younger demographic than the aforementioned show, the pop-up will feature jewelry under $1,000.
“From a consumer point of view we’d like to break down some of the barriers (to buying jewelry),” Taylor concluded. “So on one hand it’s exposing what’s great about the industry that’s maybe a little hidden and on the other hand sort of holding consumers’ hands on that journey.
“There’s still a price sensitivity with a lot of people with jewelry that isn’t necessary because people will drop $1,000 on an iPhone and not even think about it and probably do that again in a couple of years, but when it comes to spending a couple of hundred pounds on a piece of jewelry, people are still nervous about that.”
“Instagram and all of these social media platforms have really liberated designers, allowing them to control their messages, but it’s hard for them to break out of the little tribes they’ve set up in terms of getting coverage in publications,” she added.
“I think the glossy (consumer) magazines do a great job of covering high-end luxury brands, Bond Street brands, the Diors and Chanels, because those brands have the budget to advertise. Then you have the trade magazines in the U.K. and they do a really good job of covering the business side of it and the larger wholesale brands, but there’s this huge gap in the middle where there’s loads of really interesting stuff going on that doesn’t get a lot of coverage, your smaller brands who sell directly (to consumers) or your designer/makers who make pieces themselves as individual goldsmiths. There’s such a rich source of design in that area.”
The Jewellery Cut will continue to host its showroom during the biannual London Fashion Week and has more events in the works around the U.K. and possibly further afield in Europe.
Coming up next is a three-week holiday pop-up shop beginning Nov. 29 in collaboration with the Goldsmiths Company, organizer of the Goldsmiths fair, to be held at London’s Mare Street Market.
Aiming to reach a younger demographic than the aforementioned show, the pop-up will feature jewelry under $1,000.
“From a consumer point of view we’d like to break down some of the barriers (to buying jewelry),” Taylor concluded. “So on one hand it’s exposing what’s great about the industry that’s maybe a little hidden and on the other hand sort of holding consumers’ hands on that journey.
“There’s still a price sensitivity with a lot of people with jewelry that isn’t necessary because people will drop $1,000 on an iPhone and not even think about it and probably do that again in a couple of years, but when it comes to spending a couple of hundred pounds on a piece of jewelry, people are still nervous about that.”
More on Trends
The Latest
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
