The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
10-Carat Blue Diamond to Fetch $35M
The fancy vivid “De Beers Millennium Jewel 4,” once part of a group of diamonds De Beers gathered to mark the millennium, will be up for auction at Sotheby’s Hong Kong.

Hong Kong--The largest oval-shaped fancy vivid blue diamond ever to appear at auction is expected to fetch $35 million this April at Sotheby’s.
The “De Beers Millennium Jewel 4” is a 10.10-carat oval-shaped internally flawless fancy vivid blue diamond that originally was part of the De Beers Millennium Jewels, the collection the company unveiled in 2000 to commemorate the occasion.
The collection was comprised of 12 rare and valuable diamonds from the Cullinan Mine in South Africa that took decades to assemble and included the 203.04-carat “Millennium Star.” Nine out of the 11 blue diamonds in the collection were graded by the Gemological Institute of America as being fancy vivid.
To date, only one diamond out of the dozen has ever come onto the open market, Sotheby’s said. The auction house sold the “De Beers Millennium Jewel 11,” a 5.16-carat internally flawless pear-shaped fancy vivid blue diamond, in April 2010 in Hong Kong.
Now part of an Asian private collection, the fancy vivid blue De Beers Millennium Jewel 4 will be the second stone from the collection to hit the market when it goes up on the auction block April 5 in Hong Kong at Sotheby’s sale of Magnificent Jewels & Jadeite.
“There have been fewer and fewer new rough diamonds discovered over the last decade that produce this color,” said Tom Moses, executive vice president and chief research and laboratory officer at the GIA. “Most of the recent diamonds offered for sale in this category are coming from private collections, not diamond mines.”
The diamond has a pre-sale estimate of $30 to $35 million. The current world record for a diamond sold at auction is $48.5 million and is held by the Blue Moon of Josephine, a 12.03-carat cushion-shaped internally flawless fancy vivid blue diamond sold at Sotheby’s Geneva last November.
The Latest

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The diamond industry veteran has been named its senior sales executive.


The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.