Bulgari’s New Ads Star Zendaya and a K-Pop Phenom
Along with two supermodels, they star in the jewelry house’s biggest campaign of the year.
It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.
The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”
Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.
Representing the jeweler’s Italian heritage is model Vittoria Ceretti.
Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)
Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste.
Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.
From bench jewelers to appraisers, Jewelers of America’s updated guide shares an overview of how much industry employees are being paid.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
The Conference Board’s revised January reading suggests consumers did not start off 2024 as confidently as previously thought.
The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.
The gemstone mining company’s “Celebration Sapphires” collection has launched in India.
The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.
Matteo Farsura, former exhibition manager of Vicenzaoro, will oversee the Italian Exhibition Group’s various jewelry and fashion shows.
The upcoming show will have an immersive “47th Street Experience” for attendees.
Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.
Set to be held in Venice, it’s a look through the maison’s history.
Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.
Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.