Bulgari’s New Ads Star Zendaya and a K-Pop Phenom
Along with two supermodels, they star in the jewelry house’s biggest campaign of the year.
It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.
The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”
Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.
Representing the jeweler’s Italian heritage is model Vittoria Ceretti.
Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)
Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste.
Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.
Senior Editor Brecken Branstrator chooses the pieces she’d most want to see in person.
When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.
“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.
Several Couture brands have partnered with Platinum Guild International ahead of the jewelry trade show.
Advanced technology levels the playing field, helping jewelers give customers what they want.
The jewelry company is moving into bridal just a month after branching out into the watch world.
The 2008 economic crisis, COVID-19, and sanctions on Russian goods have set the stage for an interesting decade for natural diamond supply.
The Generating Community Impact fundraiser on June 11 will feature Karine Bah Tahé of Blue Level Training.
Kaiser, whose illustrious career spanned decades, died suddenly on Friday.
He will step into the retailer’s newly created role of chief development officer.
GemIntro is meant to give a broad introduction to gems and gemology.
Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.
Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.
The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.
From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.
John A. Green of retailer Lux Bond & Green and Niveet Nagpal of Omi Privé have joined the board of directors as of May 18.
The retailer also said demand for Rolex, Patek Philippe, and Audemars Piguet watches continues to exceed its supply.
The Connecticut jeweler reflected on five decades in the industry and what the future holds for the family business.
The chapter has organized a day trip to the Sterling Hill Mine and Museum in Ogdensburg on Saturday, May 21.
The stones come from a deposit close to Mahenge and have been on the market for several months.