Bulgari’s New Ads Star Zendaya and a K-Pop Phenom
Along with two supermodels, they star in the jewelry house’s biggest campaign of the year.
It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.
The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”
Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.
Representing the jeweler’s Italian heritage is model Vittoria Ceretti.
Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)
Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste.
Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.
The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.
RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.
Anglo American is donating the money to its Anglo American Foundation, which supports projects in countries where it mines.
It features tourmalines that have been stashed away for more than a decade.
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The funeral for Hedaya, the final victim identified in the Surfside condo collapse, took place Tuesday in her native Brooklyn.