Bulgari’s New Ads Star Zendaya and a K-Pop Phenom

Rome—Bulgari has launched its biggest campaign of 2021, called “Magnifica.”

It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.

The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”

Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.

Representing the jeweler’s Italian heritage is model Vittoria Ceretti.

Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)

Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste. 

Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.