TrendsJun 16, 2021
Meet Tiffany’s Newest AmbassadorsMajorsJun 28, 2021
Bulgari’s New Ads Star Zendaya and a K-Pop Phenom
Along with two supermodels, they star in the jewelry house’s biggest campaign of the year.
Emmy Award-winning actress Zendaya is one of the faces of Bulgar’s new “Magnifica” campaign for 2021.
Rome—Bulgari has launched its biggest campaign of 2021, called “Magnifica.”
It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.
The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”
Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.
Representing the jeweler’s Italian heritage is model Vittoria Ceretti.
Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)
Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste.
Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.
It stars four brand ambassadors, including actress Zendaya, who won an Emmy Award for her role in HBO’s “Euphoria” and has worked with Bulgari previously.
The jeweler called the Generation Z star, who boasts 98 million Instagram followers, “an emblem of strength, empowerment, and resilience.”
Magnifica, which is based on a Bulgari campaign from the early 1980s called “Dream,” features some other familiar faces, like supermodel Lily Aldridge, who has fronted Bulgari advertisements for six years.
Representing the jeweler’s Italian heritage is model Vittoria Ceretti.
Rounding out Magnifica’s starpower is Lalisa Manoban, member of the ultra-in-demand K-Pop group Blackpink and known simply as Lisa in the group. (Her groupmate Rosé is one of the faces of Tiffany.)
Magnifica features a surreal pop take on Roman archetypes, with large Classically-inspired sculptures and dream-like lighting, captured by Spanish director and photographer Txema Yeste.
Zendaya, Aldridge, Ceretti, and Manoban don pieces from the brand’s “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewelry collections.
Lalisa Manoban is one of the stars of ultra-popular K-pop girl group Blackpink.
Supermodel Lily Aldridge has become a recognizable brand ambassador, working with Bulgari for six years.
Supermodel Vittoria Ceretti has been modeling since she was 14.
Zendaya has donned Bulgari many times on the red carpet.
More on Majors
The Latest
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
