SurveysJun 15, 2021
NRF Raises 2021 Retail Sales ForecastMajorsJun 23, 2021
Physical Retail Reigns Supreme, LVMH Exec Tells CNBC
CFO Jean Jacques Guiony shared his thoughts on the future of retail and how newly acquired Tiffany & Co. fits in.
An 18-karat yellow gold wrap bracelet from LVMH-owned Tiffany & Co.’s HardWear collection ($8,900). In a recent CNBC interview, LVMH CFO Jean Jacques Guiony spoke about how Tiffany is fitting in with its other brands as well as the future of physical retail.
New York—Luxury titan LVMH is feeling confident about the future of retail, particularly in-store shopping.
LVMH Chief Financial Officer Jean Jacques Guiony shared his thoughts on retail’s future and the importance of the in-store experience during a CNBC interview Monday.
The conglomerate’s portfolio spans multiple categories, including fashion, jewelry and watches.
Its brands include Louis Vuitton, Bulgari, Hublot, TAG Heuer, and the recently acquired Tiffany & Co.
On CNBC, Guiony said the retail store experience will weather the COVID-19 pandemic because the “client experience in a retail store cannot be matched easily online.”
Related stories will be right here …
LVMH Chief Financial Officer Jean Jacques Guiony shared his thoughts on retail’s future and the importance of the in-store experience during a CNBC interview Monday.
The conglomerate’s portfolio spans multiple categories, including fashion, jewelry and watches.
Its brands include Louis Vuitton, Bulgari, Hublot, TAG Heuer, and the recently acquired Tiffany & Co.
On CNBC, Guiony said the retail store experience will weather the COVID-19 pandemic because the “client experience in a retail store cannot be matched easily online.”
Customers who come into LVMH-owned brands’ stores usually have already been to the brand’s website, where they could have made a purchase, but instead still chose to visit the store.
“They get a lot of information, but they come to the store because the store experience is something that cannot be matched on the internet,” he said.
“As of today, I mean, no one has found the sort of miracle formula that would enable clients to enjoy [the experience] as much online.”
That’s not to say the online elements aren’t important. Retailers should “enrich the experience with online content,” he noted.
However, he said LVMH sees online shopping as only a complement to its physical stores.
During the interview, Guiony also spoke about the company’s $15.8 billion acquisition of Tiffany & Co.
The famed jeweler’s New York flagship store on 57th and Fifth, a major draw for shoppers, is still under construction, he noted, but said the rest of the business is “doing fine,” though it is still too soon to give exact figures.
“We are quite satisfied, and on top of that, whatever the numbers, we are definitely convinced that this is a very strong brand.”
Guiony also delved into how Tiffany is settling into the company and the timetable for the assimilation process.
WATCH: LVMH CFO Jean Jacques Guiony Talks Tiffany
“The integration of Tiffany is not a six-month job. It’s something that will last for a number of quarters and the objective is not just to integrate. It is to develop the business up to the level that we think the quality of the brand could generate, so it is a long-term job,” he said.
LVMH’s most recent quarterly results showed a double-digit increase year-over-year in first quarter revenue with sales more than doubling in its watches and jewelry segment.
“All in all, frankly, we cannot complain,” Guiony said, noting business is doing well in most regions.
More on Majors
The Latest
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
