SurveysJun 15, 2021
NRF Raises 2021 Retail Sales ForecastMajorsJun 23, 2021
Physical Retail Reigns Supreme, LVMH Exec Tells CNBC
CFO Jean Jacques Guiony shared his thoughts on the future of retail and how newly acquired Tiffany & Co. fits in.
An 18-karat yellow gold wrap bracelet from LVMH-owned Tiffany & Co.’s HardWear collection ($8,900). In a recent CNBC interview, LVMH CFO Jean Jacques Guiony spoke about how Tiffany is fitting in with its other brands as well as the future of physical retail.
New York—Luxury titan LVMH is feeling confident about the future of retail, particularly in-store shopping.
LVMH Chief Financial Officer Jean Jacques Guiony shared his thoughts on retail’s future and the importance of the in-store experience during a CNBC interview Monday.
The conglomerate’s portfolio spans multiple categories, including fashion, jewelry and watches.
Its brands include Louis Vuitton, Bulgari, Hublot, TAG Heuer, and the recently acquired Tiffany & Co.
On CNBC, Guiony said the retail store experience will weather the COVID-19 pandemic because the “client experience in a retail store cannot be matched easily online.”
Related stories will be right here …
LVMH Chief Financial Officer Jean Jacques Guiony shared his thoughts on retail’s future and the importance of the in-store experience during a CNBC interview Monday.
The conglomerate’s portfolio spans multiple categories, including fashion, jewelry and watches.
Its brands include Louis Vuitton, Bulgari, Hublot, TAG Heuer, and the recently acquired Tiffany & Co.
On CNBC, Guiony said the retail store experience will weather the COVID-19 pandemic because the “client experience in a retail store cannot be matched easily online.”
Customers who come into LVMH-owned brands’ stores usually have already been to the brand’s website, where they could have made a purchase, but instead still chose to visit the store.
“They get a lot of information, but they come to the store because the store experience is something that cannot be matched on the internet,” he said.
“As of today, I mean, no one has found the sort of miracle formula that would enable clients to enjoy [the experience] as much online.”
That’s not to say the online elements aren’t important. Retailers should “enrich the experience with online content,” he noted.
However, he said LVMH sees online shopping as only a complement to its physical stores.
During the interview, Guiony also spoke about the company’s $15.8 billion acquisition of Tiffany & Co.
The famed jeweler’s New York flagship store on 57th and Fifth, a major draw for shoppers, is still under construction, he noted, but said the rest of the business is “doing fine,” though it is still too soon to give exact figures.
“We are quite satisfied, and on top of that, whatever the numbers, we are definitely convinced that this is a very strong brand.”
Guiony also delved into how Tiffany is settling into the company and the timetable for the assimilation process.
WATCH: LVMH CFO Jean Jacques Guiony Talks Tiffany
“The integration of Tiffany is not a six-month job. It’s something that will last for a number of quarters and the objective is not just to integrate. It is to develop the business up to the level that we think the quality of the brand could generate, so it is a long-term job,” he said.
LVMH’s most recent quarterly results showed a double-digit increase year-over-year in first quarter revenue with sales more than doubling in its watches and jewelry segment.
“All in all, frankly, we cannot complain,” Guiony said, noting business is doing well in most regions.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
