Majors

Alex and Ani Files for Bankruptcy

MajorsJun 11, 2021

Alex and Ani Files for Bankruptcy

The jewelry company, hampered by a rapid expansion and several legal battles, is on the hunt for a buyer.

20210611_Alex and Ani bracelet.jpg
The Alex and Ani “Armenian Flower” bangle, which benefits The Armenia Fund. The jewelry company filed for Chapter 11 bankruptcy protection late Wednesday.
East Greenwich, R.I.—Alex and Ani filed for Chapter 11 bankruptcy protection late Wednesday and is looking for a buyer, according to court documents.

The jewelry company, famous for its collectible, low-cost bangles, has been struggling under the weight of a rapid expansion and various legal battles.

The company’s estimated assets and liabilities both range from $100 million to $500 million, according to a filing in the U.S. Bankruptcy Court for the District of Delaware.

Mall owners Simon Property Group and Brookfield Property Partners are among its largest unsecured creditors, with each owed more than $3 million.

The company has entered into a restructuring agreement with debt and equity holders, looking to bolster its online and wholesale channels. There should be “little to no disruption” in operations, the company said.

Chief Restructuring Officer Robert Trabucco, who was formerly the chief financial officer of Signet-owned Sterling Jewelers, will head the company’s restructuring process.

In a court filing, Trabucco noted the company has suffered from “adverse macro-trends driving customers away from brick-and-mortar retail.”

Alex and Ani currently holds 74 leases, which will be under review as part of its restructuring plan. Approximately 25 stores are currently closed as a result of the COVID-19 pandemic.

The pandemic took its toll on the company, exacerbating problems that took root a decade ago.

“Alex and Ani’s explosive growth in the early 2010s resulted in certain operational challenges as the company’s existing infrastructure struggled to keep up with demand for its products, and significant turnover in management disrupted key business relationships,” said Trabucco in a court filing.

Trabucco gave a rundown of the management changes, beginning with the departure of then-CEO Giovanni Feroce in 2014.

Shortly after, either voluntarily or by request, the company lost its chief financial officer, chief technical officer, chief strategy officer, chief digital officer, acting chief operating officer, assistant general counsel, and its vice presidents of transitional operations, retail, and wholesale.

The turnover led to “a significant loss of institutional knowledge” and employment-related litigation.

Feroce was briefly succeeded by Harlan Kent, whose official title was president, while company founder Carol Rafaelian took over the CEO position.

Kent was there less than a year before he departed and Chief Operating Officer Cindy DiPietrantonio stepped into the role for a brief period. 

After that, Rafaelian was both president and CEO until her departure in 2019. Trabucco followed as interim CEO.

 Related stories will be right here … 
Rafaelian started Alex and Ani in 2004, with its first store opening in Newport, Rhode Island in 2009.

Within just a few years, the company’s wire charm bracelets were a hit and more than 100 Alex and Ani stores popped up across the United States, Canada, and Puerto Rico.

In 2018, Rafaelian and private equity firm Lion Capital LLP, then a minority shareholder, worked out a restructuring plan to prevent the jewelry company from defaulting on its credit obligations.

When Lion Capital increased its stake in the company in 2019, Rafaelian stepped down as CEO.

Prior to Rafaelian’s departure, the company filed a lawsuit against Bank of America in July 2019, accusing the bank of discriminatory lending practices against a women-led company and asking for $1 billion in damages.

The bank disputed the allegations and the case was dropped the following month.

The jewelry company also found itself in a complicated legal battle with Sterling Jewelers, which included more than a year of litigation and back-and-forth breach of contract claims

That case was dismissed with prejudice in February 2019.

The bankruptcy case is Alex and Ani LLC, 21-10918, U.S. Bankruptcy Court for the District of Delaware.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Oscar Heyman Multi-Colored Tourmaline and Diamond Flower Necklace
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

Edina Kiss Devil Drop Earrings
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your Shoulder

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Stock image of gold bars
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of Gold

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Cartier Roadster
WatchesApr 16, 2026
Cartier Brings Back the Roadster

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

Weekly QuizApr 16, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Edge Retail Academy Ellen Gardner, Jennifer Motes, Mona Lisa Shaffer, Cindi Haddad Drew
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership Team

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Randy McKenzie of Spark Creations
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex Cosmograph Daytona Watch
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Pomellato Nudo blue topaz necklaces
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle Continues

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 Board

Kalpesh Jhaveri was re-elected as president for a third year.

Diamond Divas
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

De Beers Desert Diamonds Bridal Campaign Imagery
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into Bridal

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Model wearing Bulgari Vimini necklace and earrings
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East Conflict

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

International Jade Summit
SourcingApr 14, 2026
International Jade Summit to Return to Monterey

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Continental Buying Group
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas Show

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy