Bergio International Acquires E-Commerce Platform for $3.2M
Owning 51 percent of GearBubble’s assets will allow it to expand its reach into the B2B space.
According to a release from the company, Bergio now owns 51 percent of GearBubble’s assets.
GearBubble launched in September 2015. In the past four and a half years, it has processed more than $130 million in sales and five million units sold across a number of categories, including, most recently, jewelry.
In 2020, it reported more than $27 million in revenue.
Under the terms of the deal, Bergio will form an acquisition subsidiary, which will own the 51 percent of GearBubble’s assets, for which the company will pay $2 million in cash at closing and an additional $1.16 million in 15 subsequent monthly cash payments.
The agreement will be executed after a full financial audit of GearBubble by July 1.
The move will strengthen Bergio’s expansion into e-commerce and increase its product categories, allowing the manufacturer to tap into GearBubble’s millions of B2B e-commerce customers and marketing, while allowing the latter to integrate jewelry production.
“We are excited about this acquisition and the possibility to bring high-quality jewelry at a scale to the on-demand e-commerce market,” said GearBubble CEO Donald Wilson. “With the vertical integration of Bergio’s production capabilities, we will be able to better service our millions of customers and scale much faster than we would have ever been able to do on our own.”
Bergio most recently acquired jewelry e-tailer Aphrodite’s, which has done $31 million in sales in three and a half years.
Since the acquisition, Bergio has increased production by more than 100,000 units, the company said, adding that they plan to continue to scale up.
The Latest

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The winning designs captured the “Radiance” theme.


Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.