EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
CollectionsApr 28, 2021
John Hardy’s New ‘Bamboo’ Jewelry Additions Emphasize Sustainability
A digital campaign highlights the Bali, Indonesia-based jewelry company’s commitment to responsible practices.
This Bamboo 28MM Flex Cuff in sterling silver with black spinel and black sapphires ($1,695) is part of John Hardy’s new spring 2021 offerings.
Bali, Indonesia—For every bamboo-inspired piece of jewelry John Hardy sells, it plants bamboo seedlings as part of its longstanding “Wear Bamboo, Plant Bamboo” initiative.
To continue to promote its bamboo reforestation efforts in Bali, Indonesia, home to the John Hardy workshop, the company recently released a two-part video highlighting advocates and creatives dedicated to working with the renewable resource.
Posted on the brand’s Instagram, one video features Elora Hardy, daughter of John Hardy and founder of architecture firm Ibuku.
Ibuku creates intricate, towering bamboo structures. The firm has crafted properties like Green School Bali and Bambu Indah Resort, as well as editions of The Four Seasons and Ritz Carlton hotels.
Hardy also teaches her techniques at a workshop called Bamboo U.
In a statement from John Hardy, Elora Hardy said, “People realize bamboo is sustainable, but they don’t yet see how far it can go, how interesting it can be, and what it can teach us. New shoots grow each year from the mother root system, it is a regenerating plant that teaches us to bend but not break, and to be flexible. Beauty only matters when it forever supports Earth as our home.”
WATCH: John Hardy’s Video on Bamboo’s Possibilities
To continue to promote its bamboo reforestation efforts in Bali, Indonesia, home to the John Hardy workshop, the company recently released a two-part video highlighting advocates and creatives dedicated to working with the renewable resource.
Posted on the brand’s Instagram, one video features Elora Hardy, daughter of John Hardy and founder of architecture firm Ibuku.
Ibuku creates intricate, towering bamboo structures. The firm has crafted properties like Green School Bali and Bambu Indah Resort, as well as editions of The Four Seasons and Ritz Carlton hotels.
Hardy also teaches her techniques at a workshop called Bamboo U.
In a statement from John Hardy, Elora Hardy said, “People realize bamboo is sustainable, but they don’t yet see how far it can go, how interesting it can be, and what it can teach us. New shoots grow each year from the mother root system, it is a regenerating plant that teaches us to bend but not break, and to be flexible. Beauty only matters when it forever supports Earth as our home.”
WATCH: John Hardy’s Video on Bamboo’s Possibilities
In the second video, John Hardy showcases Arief Rabik of Environmental Bamboo Foundation, which transforms barren regions across Indonesia by planting bamboo farms.
Rabik works specifically on the foundation’s Bamboo Village Initiative, which obtains government land grants and provides resources and training for local farmers to reforest.
“Bamboo is magic,” said Rabik. “It’s a giant grass that stitches up the landscape and the soil, it brings back the water and stabilizes pollutants to become healthy food for its roots.”
The farmers with whom Rabik and his team work are primarily female. He explained, “Women are highly enterprising and dedicated farmers who give nearly all of their profits back to their families, extended families and communities. It is here, in this work, that we can plant and bring back the forests of the past.”
WATCH: John Hardy Highlights the Environmental Bamboo Foundation
Rabik works specifically on the foundation’s Bamboo Village Initiative, which obtains government land grants and provides resources and training for local farmers to reforest.
“Bamboo is magic,” said Rabik. “It’s a giant grass that stitches up the landscape and the soil, it brings back the water and stabilizes pollutants to become healthy food for its roots.”
The farmers with whom Rabik and his team work are primarily female. He explained, “Women are highly enterprising and dedicated farmers who give nearly all of their profits back to their families, extended families and communities. It is here, in this work, that we can plant and bring back the forests of the past.”
WATCH: John Hardy Highlights the Environmental Bamboo Foundation
Since 2007, when John Hardy launched the “Wear Bamboo, Plant Bamboo” project, it’s planted more than 1.3 million seedings.
The video campaign is one way it is reminding customers of its core company values, and it coincides with new additions to its signature bamboo range.
With each piece engraved with the specific amount of bamboo seedlings donated to be replanted, highlights include the sterling silver “Bamboo Fan Necklace” featuring thirty-two hollow bamboo castings carved to fit together, and the sterling silver “Bamboo 28MM Flex Cuff” with black spinel and black sapphire.
Large open cuffs, hoop earrings and chunky rings fill out the new assortment, with a variety available in 18-karat yellow gold.
The video campaign is one way it is reminding customers of its core company values, and it coincides with new additions to its signature bamboo range.
With each piece engraved with the specific amount of bamboo seedlings donated to be replanted, highlights include the sterling silver “Bamboo Fan Necklace” featuring thirty-two hollow bamboo castings carved to fit together, and the sterling silver “Bamboo 28MM Flex Cuff” with black spinel and black sapphire.
Large open cuffs, hoop earrings and chunky rings fill out the new assortment, with a variety available in 18-karat yellow gold.
New for spring 2021 is John Hardy’s Bamboo Fan Necklace in sterling silver ($1,295).
Bamboo Small J Hoop Earrings in 18-karat yellow gold ($2,495)
Bamboo 37.5 MM Cuff in reclaimed sterling silver ($995)
In time for Mother’s Day, John Hardy is also promoting a partnership with nonprofit Every Mother Counts, which advocates to make pregnancy and childbirth safer for women globally.
John Hardy will donate 20 percent of proceeds of birthstones styles purchased now through the month of May to the organization.
More on Collections
The Latest
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
