EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
CollectionsApr 28, 2021
John Hardy’s New ‘Bamboo’ Jewelry Additions Emphasize Sustainability
A digital campaign highlights the Bali, Indonesia-based jewelry company’s commitment to responsible practices.
This Bamboo 28MM Flex Cuff in sterling silver with black spinel and black sapphires ($1,695) is part of John Hardy’s new spring 2021 offerings.
Bali, Indonesia—For every bamboo-inspired piece of jewelry John Hardy sells, it plants bamboo seedlings as part of its longstanding “Wear Bamboo, Plant Bamboo” initiative.
To continue to promote its bamboo reforestation efforts in Bali, Indonesia, home to the John Hardy workshop, the company recently released a two-part video highlighting advocates and creatives dedicated to working with the renewable resource.
Posted on the brand’s Instagram, one video features Elora Hardy, daughter of John Hardy and founder of architecture firm Ibuku.
Ibuku creates intricate, towering bamboo structures. The firm has crafted properties like Green School Bali and Bambu Indah Resort, as well as editions of The Four Seasons and Ritz Carlton hotels.
Hardy also teaches her techniques at a workshop called Bamboo U.
In a statement from John Hardy, Elora Hardy said, “People realize bamboo is sustainable, but they don’t yet see how far it can go, how interesting it can be, and what it can teach us. New shoots grow each year from the mother root system, it is a regenerating plant that teaches us to bend but not break, and to be flexible. Beauty only matters when it forever supports Earth as our home.”
WATCH: John Hardy’s Video on Bamboo’s Possibilities
To continue to promote its bamboo reforestation efforts in Bali, Indonesia, home to the John Hardy workshop, the company recently released a two-part video highlighting advocates and creatives dedicated to working with the renewable resource.
Posted on the brand’s Instagram, one video features Elora Hardy, daughter of John Hardy and founder of architecture firm Ibuku.
Ibuku creates intricate, towering bamboo structures. The firm has crafted properties like Green School Bali and Bambu Indah Resort, as well as editions of The Four Seasons and Ritz Carlton hotels.
Hardy also teaches her techniques at a workshop called Bamboo U.
In a statement from John Hardy, Elora Hardy said, “People realize bamboo is sustainable, but they don’t yet see how far it can go, how interesting it can be, and what it can teach us. New shoots grow each year from the mother root system, it is a regenerating plant that teaches us to bend but not break, and to be flexible. Beauty only matters when it forever supports Earth as our home.”
WATCH: John Hardy’s Video on Bamboo’s Possibilities
In the second video, John Hardy showcases Arief Rabik of Environmental Bamboo Foundation, which transforms barren regions across Indonesia by planting bamboo farms.
Rabik works specifically on the foundation’s Bamboo Village Initiative, which obtains government land grants and provides resources and training for local farmers to reforest.
“Bamboo is magic,” said Rabik. “It’s a giant grass that stitches up the landscape and the soil, it brings back the water and stabilizes pollutants to become healthy food for its roots.”
The farmers with whom Rabik and his team work are primarily female. He explained, “Women are highly enterprising and dedicated farmers who give nearly all of their profits back to their families, extended families and communities. It is here, in this work, that we can plant and bring back the forests of the past.”
WATCH: John Hardy Highlights the Environmental Bamboo Foundation
Rabik works specifically on the foundation’s Bamboo Village Initiative, which obtains government land grants and provides resources and training for local farmers to reforest.
“Bamboo is magic,” said Rabik. “It’s a giant grass that stitches up the landscape and the soil, it brings back the water and stabilizes pollutants to become healthy food for its roots.”
The farmers with whom Rabik and his team work are primarily female. He explained, “Women are highly enterprising and dedicated farmers who give nearly all of their profits back to their families, extended families and communities. It is here, in this work, that we can plant and bring back the forests of the past.”
WATCH: John Hardy Highlights the Environmental Bamboo Foundation
Since 2007, when John Hardy launched the “Wear Bamboo, Plant Bamboo” project, it’s planted more than 1.3 million seedings.
The video campaign is one way it is reminding customers of its core company values, and it coincides with new additions to its signature bamboo range.
With each piece engraved with the specific amount of bamboo seedlings donated to be replanted, highlights include the sterling silver “Bamboo Fan Necklace” featuring thirty-two hollow bamboo castings carved to fit together, and the sterling silver “Bamboo 28MM Flex Cuff” with black spinel and black sapphire.
Large open cuffs, hoop earrings and chunky rings fill out the new assortment, with a variety available in 18-karat yellow gold.
The video campaign is one way it is reminding customers of its core company values, and it coincides with new additions to its signature bamboo range.
With each piece engraved with the specific amount of bamboo seedlings donated to be replanted, highlights include the sterling silver “Bamboo Fan Necklace” featuring thirty-two hollow bamboo castings carved to fit together, and the sterling silver “Bamboo 28MM Flex Cuff” with black spinel and black sapphire.
Large open cuffs, hoop earrings and chunky rings fill out the new assortment, with a variety available in 18-karat yellow gold.
New for spring 2021 is John Hardy’s Bamboo Fan Necklace in sterling silver ($1,295).
Bamboo Small J Hoop Earrings in 18-karat yellow gold ($2,495)
Bamboo 37.5 MM Cuff in reclaimed sterling silver ($995)
In time for Mother’s Day, John Hardy is also promoting a partnership with nonprofit Every Mother Counts, which advocates to make pregnancy and childbirth safer for women globally.
John Hardy will donate 20 percent of proceeds of birthstones styles purchased now through the month of May to the organization.
More on Collections
The Latest
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
